Michael Hampson's guest appearances

Michael Hampson

Agtech - So What?

OwlTail

There’s a common misconception in the alternative protein space that continues to hold back innovation: the idea that conventional and alternative products are direct competitors. In general, the idea that consumers are dropping conventional milk for soy milk, or eschewing chicken in favor of plant-based nuggets just isn’t reflected in the data. More often then not, consumers buy both conventional proteins and alternative proteins, often at the same time. Acknowledging this, we have a lot of conviction that the future of alt-proteins writ large offers a lot of opportunities for conventional protein producers as well.Michael Hampson, CEO of Norco Cooperative Ltd., agrees. Since taking over leadership at one of Australia’s largest, farmer-owned dairy coops, he’s helped lead a change journey that has led recently to a new partnership with Eden Brew, which created a precision-fermented milk alternative that can be produced in conventional dairy facilities.For more information and resources, visit our website.The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded. 

There’s a common misconception in the alternative protein space that continues to hold back innovation: the idea that conventional and alternative products are direct competitors. In general, the idea that consumers are dropping conventional milk for soy milk, or eschewing chicken in favor of plant-based nuggets just isn’t reflected in the data. More often then not, consumers buy both conventional proteins and alternative proteins, often at the same time. Acknowledging this, we have a lot of conviction that the future of alt-proteins writ large offers a lot of opportunities for conventional protein producers as well. Michael Hampson, CEO of Norco Cooperative Ltd., agrees. Since taking over leadership at one of Australia’s largest, farmer-owned dairy coops, he’s helped lead a change journey that has led recently to a new partnership with Eden Brew, which created a precision-fermented milk alternative that can be produced in conventional dairy facilities.For more information and resources, visit our <a href="https://tenacious.ventures/" rel="nofollow" target="_blank">website</a>. The information in this post is not investment advice or a recommendation to invest. It is general information only and does not take into account your investment objectives, financial situation or needs. Before making an investment decision you should read the information memorandum and seek financial advice from a professional financial adviser. Whilst we believe Information is correct, no warranty of accuracy, reliability or completeness is given, except for liability under statue which cannot be excluded.