Kurt Kaufer's guest appearances

Kurt Kaufer

Hustle Sold Separately

MarTech Podcast // Marketing + Technology = Business Growth

The Savage Leader Podcast

Ryan Berman

Seiler Tucker Inc

Steve Shanks

Michelle Seiler Tucker

Drea Hudson

Edward Ford

Brent Turner

Lee Mills

Jessica Hawthorne-Castro

Adam Weiler

Brandi Starr

Tom Eisenmann

Jillian Bowen

Phil Dana

Brooke Sellas

OwlTail

In this episode, Darren Reinke chats with Kurt Kaufer, partner and Chief Marketing Officer of Ad Results Media. Kurt shares his insights on the importance of values-centric leadership, creating a values-centric organization, how values can help beat the competition, and using values to filter clients.Ad Results Media is the leading audio and podcasting marketing agency that works with Fortune 500 and unicorn companies.Show NotesThe Origin of Brown Bear Digital, which eventually became Ad Results Media [1:00]Establishing their Values Pillars before They Launched The Firm [4:52]Making the Connection Between Values and Business [7:12]Using Values to Filter Clients [9:20]Communicating Values Externally to Customers [10:08]Living Up to Your Values [12:40]How Authenticity Leads to Happiness and Success [14:58]The Importance of Why [17:10]The Creation of Brand Pillars and Integrating Them into the Culture [18:00]Challenges of Growing and Scaling while Staying True to Your Values [22:36]How Values Shifted Over Time [27:38]How Values Helped Them Deal with Challenging Times [31:05]Advice for Leaders on Infusing Values into Their Teams [38:35]Show LinksAd Results Media WebsiteOn the Mic Podcast by Ad Results Media

In this episode, Darren Reinke chats with Kurt Kaufer, partner and Chief Marketing Officer of Ad Results Media. Kurt shares his insights on the importance of values-centric leadership, creating a values-centric organization, how values can help beat the competition, and using values to filter clients. Ad Results Media is the leading audio and podcasting marketing agency that works with Fortune 500 and unicorn companies. <h2>Show Notes</h2><ul><li>The Origin of Brown Bear Digital, which eventually became Ad Results Media [1:00]</li><li>Establishing their Values Pillars before They Launched The Firm [4:52]</li><li>Making the Connection Between Values and Business [7:12]</li><li>Using Values to Filter Clients [9:20]</li><li>Communicating Values Externally to Customers [10:08]</li><li>Living Up to Your Values [12:40]</li><li>How Authenticity Leads to Happiness and Success [14:58]</li><li>The Importance of Why [17:10]</li><li>The Creation of Brand Pillars and Integrating Them into the Culture [18:00]</li><li>Challenges of Growing and Scaling while Staying True to Your Values [22:36]</li><li>How Values Shifted Over Time [27:38]</li><li>How Values Helped Them Deal with Challenging Times [31:05]</li><li>Advice for Leaders on Infusing Values into Their Teams [38:35]</li></ul><h2>Show Links</h2><ul><li><a href="https://www.adresultsmedia.com/" rel="nofollow" target="_blank">Ad Results Media Website</a></li><li><a href="https://podcasts.apple.com/us/podcast/on-the-mic-with-ad-results-media/id1480586227" rel="nofollow" target="_blank">On the Mic Podcast by Ad Results Media</a></li></ul>

#3. Ad Results Media CMO Kurt Kaufer: Creating a Values-Driven Company

In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this first episode with Ad Results Media, we are able to speak with a “PodFather” of the podcasting space, Steven and his partner Kurt. We talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics and its trajectory over the last 18 months. We also discussed new technology developments in terms of tracking measurement adding to the attraction of podcasting as a marketing channel.Connect With:<ul><li>Kurt Kaufer: <a href="https://www.adresultsmedia.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/kurtkaufer/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> </li><li>Steve Shanks: <a href="https://www.adresultsmedia.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/podcastexpert/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> </li><li>The MarTech Podcast: <a href="https://benjshap.com/contact/" rel="noopener noreferrer nofollow" target="_blank">Email</a> // <a href="https://benjshap.com/newsletter" rel="noopener noreferrer nofollow" target="_blank">Newsletter</a> // <a href="https://twitter.com/benjshapllc" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li><li>Benjamin Shapiro: <a href="https://benjshap.com/" rel="noopener noreferrer nofollow" target="_blank">Website</a> // <a href="https://www.linkedin.com/in/benjshap/" rel="noopener noreferrer nofollow" target="_blank">LinkedIn</a> //  <a href="https://twitter.com/benjshap" rel="noopener noreferrer nofollow" target="_blank">Twitter</a></li></ul> See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The current state of buying podcast advertising -- Kurt Kaufer & Steve Shanks // Ad Results Media

Wanna learn more about how to position yourself completely different than the rest of the market? Matt @mattgottesman sits down with Steve Shanks and Kurt Kaufer (Partners in Ad Results Media) to talk about making pivots in your industry and doing things completely different, putting reputation before revenue, building a solid foundation of relationships for that reputation, the business of podcasting and the future of it, knowing your craft so well so you can truly service your clients and all parties of the transaction and more…   Follow Me: Instagram @mattgottesman @hdfmagazine Website: mattgottesman.com Facebook: @mattgottesmanofficial   Featured Guest: Ad Results Media   Podcast: Subscribe: All Platforms Instagram: @hustlesoldseparately   Other Great Links: Join Our Community: Facebook Scale Your Brand and Run It Like a Business - CLICK HERE

Wanna learn more about how to position yourself completely different than the rest of the market? Matt @mattgottesman sits down with Steve Shanks and Kurt Kaufer (Partners in Ad Results Media) to talk about making pivots in your industry and doing things completely different, putting reputation before revenue, building a solid foundation of relationships for that reputation, the business of podcasting and the future of it, knowing your craft so well so you can truly service your clients and all parties of the transaction and more… Follow Me: Instagram <a href="https://instagram.com/mattgottesman" rel="nofollow" target="_blank">@mattgottesman</a> <a href="https://instagram.com/hdfmagazine" rel="nofollow" target="_blank">@hdfmagazine</a> Website: <a href="https://mattgottesman" rel="nofollow" target="_blank">mattgottesman.com</a> Facebook: <a href="https://facebook.com/mattgottesmanoffical" rel="nofollow" target="_blank">@mattgottesmanofficial</a> Featured Guest: <a href="https://www.adresultsmedia.com/" rel="nofollow" target="_blank">Ad Results Media</a> Podcast: Subscribe: <a href="https://ampl.ink/dZ2Xd" rel="nofollow" target="_blank">All Platforms</a> Instagram: <a href="https://instagram.com/hustlesoldseparately" rel="nofollow" target="_blank">@hustlesoldseparately</a> Other Great Links: Join Our Community: <a href="https://www.facebook.com/groups/alchemytribeofficial/" rel="nofollow" target="_blank">Facebook</a> Scale Your Brand and Run It Like a Business - <a href="https://mattgottesman.com/brand-alchemy-b-school-info/" rel="nofollow" target="_blank">CLICK HERE</a>

How to Create a Blue Ocean for Your Brand w/Steve Shanks and Kurt Kaufer (Partners in Ad Results Media)