Saisha Singh's guest appearances

Saisha Singh

The Next 100 Days Podcast

Second Success

Rakish Rana

Phil Jones

Casanova Brooks

Duncan Wardle

Robert Wright

Mike Morrison

Dan Wells

Jason Van Orden

Meryl Johnston

John Davidson

Adam Witty

Mary Shores

Chris Martin

Anthony Evans

Peter Osborne

OwlTail

In this episode of the Second Success Podcast, Dr Rakish Rana talks with entrepreneur and brand specialist, Saisha Singh. Saisha is a highly motivated and self-driven entrepreneur commended for her values of discipline, integrity and passion and has enthusiastically immersed herself in the launch and development of several brands in the spirits category. Having grown up within a family background in the wines &amp; spirits industry, she has always been inspired by the finer details of each product and this has led her to become fully immersed in this industry that she thrives in. In 2014, Saisha embarked on a Masters degree programme at Warwick University with the intention to grow and develop, both personally and professionally. In what turned out to be a fulfilling curriculum, she discovered her love for brands and was particularly interested in further exploring the dynamics behind brand growth and success.  With further thought and reflection as to where her unique ideas and creativity could be cultured, she undertook her thesis on the subject of how brand extensions can be successfully created. On the back of finding out that “84% of brand extensions fail,” she focused on developing a new brand extension framework as guidance and support to encourage companies to work as an integrated system. In doing so, this would promote interconnectedness between functions to promote the flow of knowledge and in turn, enhance processes and activities. An outcome that could realistically be expected would be a reduction in extension failure, accomplish sustainable success and journey towards organisational excellence. This opportunity cut a clear path for Saisha to integrate her knowledge in her family business. As a seeker of knowledge, Saisha has been driven by her inspiration and passion to explore and understand the nature and dynamic shifts within the Drinks Industry. This commenced with the launch of an award-winning brand, Laplandia Vodka in the UK. Along with this launch, she was a key contributor in taking the brand to 21 different countries. Saisha has always been committed to achieving excellence through her constant dedication to exploring new ideas and concepts, which can be grounded into practical processes to achieve desired results. With her burning passion for brand development, Saisha continues to add to her portfolio by acquiring and developing new brands. She continues to use utilise her knowledge, experience and emotional intelligence to find the most effective ways to primarily engage consumers and secondarily, build an emotional connection between the brand and the consumer. Let’s hear from Saisha on how she entered into the family business, and why being postive has been key for her success!!  LinkedIn: https://www.linkedin.com/in/saishasingh1/ Instagram: https://www.instagram.com/saishasingh23/  Episodes released every Tuesday 6am GMT. How can you support the podcast? 1. Share it on your social media platforms. 2. Tell your friends and family 3. Please follow, subscribe and review.  ---   Send in a voice message: https://podcasters.spotify.com/pod/show/theclearcoach/message

In this episode of the Second Success Podcast, Dr Rakish Rana talks with entrepreneur and brand specialist, Saisha Singh. Saisha is a highly motivated and self-driven entrepreneur commended for her values of discipline, integrity and passion and has enthusiastically immersed herself in the launch and development of several brands in the spirits category. Having grown up within a family background in the wines &amp; spirits industry, she has always been inspired by the finer details of each product and this has led her to become fully immersed in this industry that she thrives in. In 2014, Saisha embarked on a Masters degree programme at Warwick University with the intention to grow and develop, both personally and professionally. In what turned out to be a fulfilling curriculum, she discovered her love for brands and was particularly interested in further exploring the dynamics behind brand growth and success.  With further thought and reflection as to where her unique ideas and creativity could be cultured, she undertook her thesis on the subject of how brand extensions can be successfully created. On the back of finding out that “84% of brand extensions fail,” she focused on developing a new brand extension framework as guidance and support to encourage companies to work as an integrated system. In doing so, this would promote interconnectedness between functions to promote the flow of knowledge and in turn, enhance processes and activities. An outcome that could realistically be expected would be a reduction in extension failure, accomplish sustainable success and journey towards organisational excellence. This opportunity cut a clear path for Saisha to integrate her knowledge in her family business. As a seeker of knowledge, Saisha has been driven by her inspiration and passion to explore and understand the nature and dynamic shifts within the Drinks Industry. This commenced with the launch of an award-winning brand, Laplandia Vodka in the UK. Along with this launch, she was a key contributor in taking the brand to 21 different countries. Saisha has always been committed to achieving excellence through her constant dedication to exploring new ideas and concepts, which can be grounded into practical processes to achieve desired results. With her burning passion for brand development, Saisha continues to add to her portfolio by acquiring and developing new brands. She continues to use utilise her knowledge, experience and emotional intelligence to find the most effective ways to primarily engage consumers and secondarily, build an emotional connection between the brand and the consumer. Let’s hear from Saisha on how she entered into the family business, and why being postive has been key for her success!! LinkedIn: <a href="https://www.linkedin.com/in/saishasingh1/" rel="nofollow" target="_blank">https://www.linkedin.com/in/saishasingh1/</a> Instagram: <a href="https://www.instagram.com/saishasingh23/" rel="nofollow" target="_blank">https://www.instagram.com/saishasingh23/</a> Episodes released every Tuesday 6am GMT. How can you support the podcast? 1. Share it on your social media platforms. 2. Tell your friends and family 3. Please follow, subscribe and review. --- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/theclearcoach/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/theclearcoach/message</a>

Episode 30 - Second Success Podcast by Dr Rakish Rana with Saisha Singh

Marketing Vodka with Saisha SinghToday we're talking to Saisha Singh, who is the brand and communications director for Laplandia Vodka. As a young entrepreneur, she is in charge of marketing the vodka. But, that title seems like a huge role! What does it entail?Marketing vodka: a day in the life of a brand and communications directorUltimately, Saisha leads communications and deals with how people view Laplandia in the market. It started off creating the content - what made the brand stand out?Also, Saisha's role includes training brand ambassadors and negotiating contracts. She also works with consumers and influencers to hold vodka tasters, masterclasses, exhibitions and other events. Wow, what a job!The vodkaThe vodka, unsurprisingly, is from Lapland.Vodka is 60% water. Therefore, water is a key ingredient. Additionally, the water sourced for Laplandia Vodka comes from Lake Hirsijärvi. This Lake is 200km from the Arctic Circle. It is very pure and clean. The flavours here represent the colours of the Northern Lights.Overall, the intention is to keep Laplandia vodka natural, clean and pure. At the moment, the market is looking for ingredients that are clean. Laplandia vodka is sweetened with heather honey, so there are no artificial sweeteners (as found in other vodkas).http://thenext100days.org/wp-content/uploads/2020/01/Clean-Ingredients.mp4The artistry of vodka's craft is spoiled by the idea of knocking vodka down to get drunk. The key strategy Saisha has worked with is hosting vodka tastings, in order that people understand the product. The millennials today are more discerning - what are they drinking and where has it come from?Affordable luxuriesLaplandia vodka is an affordable luxury. As a result, it is marketed as a premium product. Part of that comes from educating consumers. Saisha works with bartenders to understand their craft. After all, they are the biggest ambassadors for the brand.http://thenext100days.org/wp-content/uploads/2020/01/Sugar-saturated-industry.mp4Mixer of choiceAll Laplandia's products can be drunk over ice. The target audience is the sipping consumer - someone who enjoys their drink. This is more in line with a luxury lifestyle and good quality ingredients. Additionally, it echoes the idea of understanding what you're drinking and respecting the craft.http://thenext100days.org/wp-content/uploads/2020/01/Vodka-mixers.mp4 http://thenext100days.org/wp-content/uploads/2020/01/Affordable-luxury.mp4What's the pricing?At retail stores, there is a range between £30 and £32. It's very easy for someone to purchase and less expensive than Grey Goose or Belvedir.Graham's lost his sense of smell...oh, heck!As some readers may know, Graham lost his sense of smell a while ago. Don't worry, it's coming back now! But the question is, can you tell the difference between different brands of smell?What's interesting is, if you pour a Laplandia Coco shot and, what was, a Xerox Coconut shot, you'll find their's is colourless. In contrast, Laplandia Coco is cloudy because of the natural ingredients. You can also smell it. This makes Laplandia different.Laplandia foundersLaplandia was founded by two Finnish men."Rock and Roll meets diamonds!"An international, diamond jeweller and a rock and roll club owner wanted to capture nature's essence in a bottle. Consequently, the blue prints of Laplandia were born. In other words, these two men wanted to respond to the beauty of Finland with an original and authentic product that represented luxury and Finnish beauty.What are the challenges to marketing vodka?The key thing is timing. Laplandia is a relatively new brand in comparison to vodka competitors. At this stage, it's about Stephan Cover's area of influence. Saisha helps identify who the key people are - bar managers, restaurants, clubs. As a result, the team can focus their time on these people because they are facing ...

Marketing Vodka with Saisha Singh Today we're talking to Saisha Singh, who is the brand and communications director for Laplandia Vodka. As a young entrepreneur, she is in charge of marketing the vodka. But, that title seems like a huge role! What does it entail? Marketing vodka: a day in the life of a brand and communications director Ultimately, Saisha leads communications and deals with how people view Laplandia in the market. It started off creating the content - what made the brand stand out? Also, Saisha's role includes training brand ambassadors and negotiating contracts. She also works with consumers and influencers to hold vodka tasters, masterclasses, exhibitions and other events. Wow, what a job! The vodka The vodka, unsurprisingly, is from Lapland. Vodka is 60% water. Therefore, water is a key ingredient. Additionally, the water sourced for Laplandia Vodka comes from Lake Hirsijärvi. This Lake is 200km from the Arctic Circle. It is very pure and clean. The flavours here represent the colours of the Northern Lights. Overall, the intention is to keep Laplandia vodka natural, clean and pure. At the moment, the market is looking for ingredients that are clean. Laplandia vodka is sweetened with heather honey, so there are no artificial sweeteners (as found in other vodkas). <a href="http://thenext100days.org/wp-content/uploads/2020/01/Clean-Ingredients.mp4" rel="nofollow" target="_blank">http://thenext100days.org/wp-content/uploads/2020/01/Clean-Ingredients.mp4</a> The artistry of vodka's craft is spoiled by the idea of knocking vodka down to get drunk. The key strategy Saisha has worked with is hosting vodka tastings, in order that people understand the product. The millennials today are more discerning - what are they drinking and where has it come from? Affordable luxuries Laplandia vodka is an affordable luxury. As a result, it is marketed as a premium product. Part of that comes from educating consumers. Saisha works with bartenders to understand their craft. After all, they are the biggest ambassadors for the brand. <a href="http://thenext100days.org/wp-content/uploads/2020/01/Sugar-saturated-industry.mp4" rel="nofollow" target="_blank">http://thenext100days.org/wp-content/uploads/2020/01/Sugar-saturated-industry.mp4</a> Mixer of choice All Laplandia's products can be drunk over ice. The target audience is the sipping consumer - someone who enjoys their drink. This is more in line with a luxury lifestyle and good quality ingredients. Additionally, it echoes the idea of understanding what you're drinking and respecting the craft. <a href="http://thenext100days.org/wp-content/uploads/2020/01/Vodka-mixers.mp4" rel="nofollow" target="_blank">http://thenext100days.org/wp-content/uploads/2020/01/Vodka-mixers.mp4</a> <a href="http://thenext100days.org/wp-content/uploads/2020/01/Affordable-luxury.mp4" rel="nofollow" target="_blank">http://thenext100days.org/wp-content/uploads/2020/01/Affordable-luxury.mp4</a> What's the pricing? At retail stores, there is a range between £30 and £32. It's very easy for someone to purchase and less expensive than Grey Goose or Belvedir. Graham's lost his sense of smell...oh, heck! As some readers may know, Graham lost his sense of smell a while ago. Don't worry, it's coming back now! But the question is, can you tell the difference between different brands of smell? What's interesting is, if you pour a Laplandia Coco shot and, what was, a Xerox Coconut shot, you'll find their's is colourless. In contrast, Laplandia Coco is cloudy because of the natural ingredients. You can also smell it. This makes Laplandia different. Laplandia founders Laplandia was founded by two Finnish men. "Rock and Roll meets diamonds!" An international, diamond jeweller and a rock and roll club owner wanted to capture nature's essence in a bottle. Consequently, the blue prints of Laplandia were born. In other words, these two men wanted to respond to the beauty of Finland with an original and authentic product that represented luxury and Finnish beauty. What are the challenges to marketing vodka? The key thing is timing. Laplandia is a relatively new brand in comparison to vodka competitors. At this stage, it's about Stephan Cover's area of influence. Saisha helps identify who the key people are - bar managers, restaurants, clubs. As a result, the team can focus their time on these people because they are facing ...

#208 – Saisha Singh – Marketing Vodka