John Caprani's guest appearances

John Caprani

Marketing Technology Podcast by Marketing Guys

Cold Star Project

Learning From Others

Chris Stafford

Damion Lupo

Paul Smith

Michael Anthony

Corey Taylor

Scott Carson

Bobby Umar

Aaron Walker

Brett Swarts

Clay Clark

Brad Gibb

Jordan Gross

Jennifer Rock

Linda Smith

Casey Stubbs

OwlTail

Fellow copywriter John Caprani joins Jason Kanigan on the Cold Star Project. Their topic: Methods by which the social media content you post can be an advertisement for your skills. When does this work? When does it not? John and Jason dig into the answers.Questions covered include:  Who is this for?   Why is using content as an advertisement for your skills important?  Where does it lead? What does the process and outcome look like, in detail? How do you know when you're done? How do you try to ensure you don't talk over the level of your audience?  USEFUL LINKS:John Caprani on Facebook: https://www.facebook.com/jdcapraniJason Kanigan official website: https://jasonkanigan.comTalk to Cold Star: https://www.coldstartech.com/bookcall

Fellow copywriter John Caprani joins Jason Kanigan on the Cold Star Project. Their topic: Methods by which the social media content you post can be an advertisement for your skills. When does this work? When does it not? John and Jason dig into the answers. Questions covered include: <ul> <li>Who is this for?</li> </ul> <ul> <li>Why is using content as an advertisement for your skills important? </li> <li>Where does it lead?</li> <li>What does the process and outcome look like, in detail?</li> <li>How do you know when you're done?</li> <li>How do you try to ensure you don't talk over the level of your audience?</li> </ul> USEFUL LINKS: John Caprani on Facebook: <a href="https://www.facebook.com/jdcaprani" rel="nofollow" target="_blank">https://www.facebook.com/jdcaprani</a> Jason Kanigan official website: <a href="https://jasonkanigan.com" rel="nofollow" target="_blank">https://jasonkanigan.com</a> Talk to Cold Star: <a href="https://www.coldstartech.com/bookcall" rel="nofollow" target="_blank">https://www.coldstartech.com/bookcall</a>

John Caprani - "Is Your Content an Advertisement for Your Skills?" [Social Media]-Cold Star Project

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfully used these frameworks Selling to people without them knowing they are in the sales process  LinkedIn John: https://www.linkedin.com/in/johncaprani  ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

In this episode, <a href="https://www.linkedin.com/in/eliascrum" rel="nofollow" target="_blank">Elias</a> has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: <ul><li>How to use proven frameworks: AIDA and PAS</li> <li>How to touch on the emotional state of prospects, rather than sharing specs and benefits</li> <li>Examples of companies that have successfully used these frameworks</li> <li>Selling to people without them knowing they are in the sales process</li> </ul> LinkedIn John: <a href="https://www.linkedin.com/in/johncaprani" rel="nofollow" target="_blank">https://www.linkedin.com/in/johncaprani</a> ** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at <a href="http://clubmartech.com/" rel="nofollow" target="_blank">clubmartech.com</a> ** If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at <a href="http://marketingguys.com" rel="nofollow" target="_blank">marketingguys.com</a> or contact <a href="https://www.linkedin.com/in/eliascrum/" rel="nofollow" target="_blank">Elias Crum</a> at <a href="mailto:e.crum@marketingguys.nl">e.crum@marketingguys.nl</a>

Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani

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Today's guest just finished year one as a solopreneur and is here to share his journey. He is a Direct Marketing Consultant from Dublin, Ireland, helping direct-to-consumer businesses create offers and messages that are relevant, timely, and attractive to their ideal customers. He talks about his first client, and scaling sales to his first six-figure year without doing any marketing. Please welcome John Caprani. Contact Info  https://www.facebook.com/jdcaprani https://www.linkedin.com/in/johncaprani/    [1]

Today's guest just finished year one as a solopreneur and is here to share his journey. He is a Direct Marketing Consultant from Dublin, Ireland, helping direct-to-consumer businesses create offers and messages that are relevant, timely, and attractive to their ideal customers. He talks about his first client, and scaling sales to his first six-figure year without doing any marketing. Please welcome John Caprani. Contact Info <ul> <li><a href="https://www.facebook.com/jdcaprani" rel="nofollow" target="_blank">https://www.facebook.com/jdcaprani</a></li> <li><a href="https://www.linkedin.com/in/johncaprani/" rel="nofollow" target="_blank">https://www.linkedin.com/in/johncaprani/</a></li> </ul> <a href="#_msoanchor_1" rel="nofollow" target="_blank">[1]</a>

John Caprani: Solopreneur First Six-Figure Year with Zero Marketing