Heather Hurst's guest appearances

Heather Hurst

B2B Growth

Your Best Foot Forward with Claire Edwards | a wellness podcast

Brand Land

Scott Miller

David Brier

Garrett Mehrguth

Mark Scott

Joe Martin

Garrett Jestice

Michael Bungay Stanier

David Burkus

Chris Voss

Gary Vaynerchuk

Daniel Ramsey

Dave Ramsey

Drew McLellan

Ann Handley

John Chen

OwlTail

No matter how busy you are... No matter how booked out your calendar is with internal meetings...  You must do this one key thing to build a strong brand — spend time with those colleagues who spend time with your customers.  Heather Hurst, Director Brand Marketing at Basic Research, joined this episode of Brand Land to talk about how to keep the customer at the center of content marketing. We asked her: What are some easy steps to figure out who our audience is? How do you prioritize among multiple customer personas? And how can you leverage collective knowledge to know your audience better? What we talked about:  Defining your customer base or audience Rallying your team around the anchor of customer-centricity Ensuring that your marketing content is serving your ultimate audience or customer  You can find this interview, and many more like it, by subscribing to the Brand Land podcast on  Apple Podcasts, on  Spotify, or here.

No matter how busy you are... No matter how booked out your calendar is with internal meetings...  You must do this one key thing to build a strong brand — spend time with those colleagues who spend time with your customers. <a href="https://www.linkedin.com/in/heatherbhurst/" rel="nofollow" target="_blank"> Heather Hurst</a>, Director Brand Marketing at <a href="http://basicresearch.org/" rel="nofollow" target="_blank">Basic Research</a>, joined this episode of Brand Land to talk about how to keep the customer at the center of content marketing. We asked her: What are some easy steps to figure out who our audience is? How do you prioritize among multiple customer personas? And how can you leverage collective knowledge to know your audience better? What we talked about: <ul> <li>Defining your customer base or audience</li> <li>Rallying your team around the anchor of customer-centricity</li> <li>Ensuring that your marketing content is serving your ultimate audience or customer</li> </ul> You can find this interview, and many more like it, by subscribing to the Brand Land podcast on <a href="https://podcasts.apple.com/us/podcast/brand-land/id1511562413" rel="nofollow" target="_blank"> Apple Podcasts</a>, on <a href="https://open.spotify.com/show/7ITaTjlgPsPqFKRJFpHpKN?si=eJcFF9Z3RlWLGC0V6PNXSw" rel="nofollow" target="_blank"> Spotify</a>, or <a href="https://www.lucidpress.com/blog/" rel="nofollow" target="_blank">here</a>.

10. Keeping the Customer at the Center of Content Marketing w/ Heather Hurst

Resources Heather Mentions:Terra CycleLauren Singer's Website: trashisfortossers.comLauren Singer Instagram: @trashisfortossersPoshmarkDepopMercariEbayThe Real RealConnect with Heather on Instagram: @these24hoursConnect with me on Instagram: @heyitsclaireedwards

Resources Heather Mentions:<ul><li><a href="https://www.terracycle.com/en-US/" rel="nofollow" target="_blank">Terra Cycle</a></li><li>Lauren Singer's Website: <a href="http://trashisfortossers.com/" rel="nofollow" target="_blank">trashisfortossers.com</a></li><li>Lauren Singer Instagram: <a href="https://www.instagram.com/trashisfortossers/?hl=it" rel="nofollow" target="_blank">@trashisfortossers</a></li><li><a href="https://poshmark.com/" rel="nofollow" target="_blank">Poshmark</a></li><li><a href="https://www.depop.com/" rel="nofollow" target="_blank">Depop</a></li><li><a href="https://www.mercari.com/" rel="nofollow" target="_blank">Mercari</a></li><li><a href="https://www.ebay.com/" rel="nofollow" target="_blank">Ebay</a></li><li><a href="https://www.therealreal.com/" rel="nofollow" target="_blank">The Real Real</a></li></ul>Connect with Heather on Instagram: <a href="https://www.instagram.com/these24hours/" rel="nofollow" target="_blank">@these24hours</a>Connect with me on Instagram: <a href="https://www.instagram.com/heyitsclaireedwards/" rel="nofollow" target="_blank">@heyitsclaireedwards</a>

24 | Living intentionally, sustainability, and second hand shopping with Heather Hurst

In this episode we talk to Heather Hurst, Senior Director of Communications at Workfront. Check out the 2018 State of Work Report mentioned in this episode: https://www.workfront.com/blog/state-of-work-2018 Click here to connect with this guest on LinkedIn.

In this episode we talk to Heather Hurst, Senior Director of Communications at <a href="https://www.workfront.com/" rel="nofollow noopener noreferrer" target="_blank">Workfront</a>. Check out the 2018 State of Work Report mentioned in this episode: <a href="https://www.workfront.com/blog/state-of-work-2018" rel="nofollow noopener noreferrer" target="_blank">https://www.workfront.com/blog/state-of-work-2018</a> <a href="https://www.linkedin.com/in/heatherbhurst/" rel="noopener nofollow" target="_blank">Click here to connect with this guest on LinkedIn</a>.

840: 3 Ways to Create More Productive & Innovative Teams w/ Heather Hurst