Caren Carrasco's guest appearances

Caren Carrasco

Marketer + Machine

A day in the life of an Agility Enabler

#SoyCopywriter

Shane Lenton

Jay Acunzo

Jay Baer

Tim Kopp

Brian Solis

Brian Beck

Ted Rubin

Andy Crestodina

Michael Brenner

Phil Davis

Denise Lee Yohn

Shep Hyken

John Andrews

Matt Heinz

Ben Norton

OwlTail

Caren Carrasco es de las últimas generaciones de Soy Copywriter. Apasionada del yoga de siempre, envió un email a puerta fría a una referente del sector con millones de seguidores… y le funcionó. Por eso, hoy trabaja haciendo marketing para marcas que le gustan y le permiten disfrutar de sus dos grandes pasiones en esta vida: el yoga y el mundo de las palabras. Y todo en uno, gracias al copywriting. ¿Quieres conocer su historia?

Caren Carrasco es de las últimas generaciones de Soy Copywriter. Apasionada del yoga de siempre, envió un email a puerta fría a una referente del sector con millones de seguidores… y le funcionó. Por eso, hoy trabaja haciendo marketing para marcas que le gustan y le permiten disfrutar de sus dos grandes pasiones en esta vida: el yoga y el mundo de las palabras. Y todo en uno, gracias al copywriting. ¿Quieres conocer su historia?

Cómo aunar tus dos pasiones gracias al copy, con Caren Carrasco

Key Takeaways:  Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it together – someone to help you dig into the data, someone to craft the content, etc. Then, get to scoring and automating. Using Caren’s model, start scoring your customers based on the recency, frequency, and monetary values of their purchases. Once you’ve got that down, it’s time to start crafting messages for your segments and monitoring to see what works and tweaking what doesn’t. Just do it. Dive in. Take the plunge. Caren and her team at Benjamin David Group spell out all the steps for you so, if this sounds like it could help you retain your customers and improve your bottom line, download the eBook and just get started.  Full Shownotes:    https://www.emarsys.com/en/resources/podcasts/rfm-modeling-caren-carrasco  

Key Takeaways: <ol> <li>Gather your team. You’ll be most successful with RFM modeling if there are a couple of you working on it together – someone to help you dig into the data, someone to craft the content, etc.</li> <li>Then, get to scoring and automating. Using Caren’s model, start scoring your customers based on the recency, frequency, and monetary values of their purchases. Once you’ve got that down, it’s time to start crafting messages for your segments and monitoring to see what works and tweaking what doesn’t.</li> <li>Just do it. Dive in. Take the plunge. Caren and her team at Benjamin David Group spell out all the steps for you so, if this sounds like it could help you retain your customers and improve your bottom line, download the eBook and just get started.</li> </ol> Full Shownotes: <ul> <li> <a href="https://www.emarsys.com/en/resources/podcasts/rfm-modeling-caren-carrasco" rel="nofollow" target="_blank"> https://www.emarsys.com/en/resources/podcasts/rfm-modeling-caren-carrasco</a> </li> </ul>

034: Caren Carrasco | RFM Modeling 101: Predict Churn, Purchase, & Retention with Simple Segmentation