Robert Nathanson's guest appearances

Robert Nathanson

The Food Business Podcast

Brew Ha Ha Podcast

Charlie Bamforth

Jim Woods

Amy Levin

Zane Lamprey

Jay Brooks

Christopher Jackson

Joseph Szala

Ken Grossman

Brian Hunt

Tom Edwards

Taylor Lane

Randy Wyner

Megan Anderson

Tim Forrest

Clay Jordan

OwlTail

Some craft breweries prefer to stay small and make a large variety of beers, others intend to grow past a local, unpredictable market to become a competitor on the national stage. Palmia Beer is one that is growing to be a more mainstream beverage. CEO, Robert Nathanson joins Adam in this episode to share how they've gotten into retailers like Costco and how they've become the go-to beer for celebrities like Snoop Dogg. If you're looking to improve your packaging and brand messaging to better compete on the shelves, give Adam at Avidity Creative a call to set up a free market strategy session. In this 1 on 1 session we will dig into your process and you'll leave with actionable items to grow your brand. Go to aviditycreative.com/schedule-a-call.--- Send in a voice message: https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message

Some craft breweries prefer to stay small and make a large variety of beers, others intend to grow past a local, unpredictable market to become a competitor on the national stage. Palmia Beer is one that is growing to be a more mainstream beverage. CEO, Robert Nathanson joins Adam in this episode to share how they've gotten into retailers like Costco and how they've become the go-to beer for celebrities like Snoop Dogg. If you're looking to improve your packaging and brand messaging to better compete on the shelves, give Adam at Avidity Creative a call to set up a free market strategy session. In this 1 on 1 session we will dig into your process and you'll leave with actionable items to grow your brand. Go to <a href="http://aviditycreative.com/schedule-a-call" rel="nofollow" target="_blank">aviditycreative.com/schedule-a-call</a>.--- Send in a voice message: <a href="https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message" rel="nofollow" target="_blank">https://podcasters.spotify.com/pod/show/foodbusinesspodcast/message</a>

Building a Mainstream Beer Brand With Robert Nathanson at Palmia Beer

Robert Nathanson of Palmia Beer in San Francisco is our guest on Brew Ha Ha today. (This episode was originally recorded on August 23, 1018.)Robert is impressed that Mark Carpenter has been in the beer industry longer than he has been alive. His company produces Palmia Beer, which is a beer that is flavored with lemon.  Palmia comes from Spain. The founder of the company noticed “claras” which they drink in Spain, like a Radler or a Shandy. Mark says it’s a great summer beer. Steve likes it and says it’s not too sweet.Robert says the 90 calorie profile makes it unique and all the ingredients are natural. This beverage is popular throughout Europe. His business is growing; he was delivering the beer out of his own car but now he has a distributor, Morris based in Petaluma.Herlinda lists some of the many draft beers at Wilabees and mentions that their happy hour goes on for three hours every evening in Petaluma and in Santa Rosa.Robert tells about his company's funding mechanism, which is an online crowd-funded system. Mark says a lot of breweries started this way, producing beer in other people's facilities before opening a brewery on their own. Robert mentions that craft beer is a 109 billion dollar market. Herlinda was in Spain, in Bilbao last April, and she remembers these flavors from being in Spain.Herlinda mentions that Anchor's Liberty Ale was the original IPA, and Mark agrees, it was 1975, made for the 200th anniversary of Paul Revere's ride. They weren't calling it IPA then but it was always very hoppy.Robert talks about the future for Palmia Beer, which he thinks is bright due to Palmia's light flavors. He wants people to feel like Palmia is "... a vacation in a bottle."

Robert Nathanson of Palmia Beer in San Francisco is our guest on Brew Ha Ha today. (This episode was originally recorded on August 23, 1018.) Robert is impressed that Mark Carpenter has been in the beer industry longer than he has been alive. His company produces Palmia Beer, which is a beer that is flavored with lemon.  Palmia comes from Spain. The founder of the company noticed “claras” which they drink in Spain, like a Radler or a Shandy. Mark says it’s a great summer beer. Steve likes it and says it’s not too sweet. Robert says the 90 calorie profile makes it unique and all the ingredients are natural. This beverage is popular throughout Europe. His business is growing; he was delivering the beer out of his own car but now he has a distributor, Morris based in Petaluma. Herlinda lists some of the many draft beers at Wilabees and mentions that their happy hour goes on for three hours every evening in Petaluma and in Santa Rosa. Robert tells about his company's funding mechanism, which is an online crowd-funded system. Mark says a lot of breweries started this way, producing beer in other people's facilities before opening a brewery on their own. Robert mentions that craft beer is a 109 billion dollar market. Herlinda was in Spain, in Bilbao last April, and she remembers these flavors from being in Spain. Herlinda mentions that Anchor's Liberty Ale was the original IPA, and Mark agrees, it was 1975, made for the 200th anniversary of Paul Revere's ride. They weren't calling it IPA then but it was always very hoppy. Robert talks about the future for Palmia Beer, which he thinks is bright due to Palmia's light flavors. He wants people to feel like Palmia is "... a vacation in a bottle."

Robert Nathanson of Palmia Beer