Andrew McCotter-Bicknell's guest appearances

Andrew McCotter-Bicknell

Product Marketing

Product Marketing Life

The Competitive Enablement Show

Jasmine Jaume

Natasha Katson

Kelly Anderson

Alex McDonnell

Farhan Manjiyani

Anthony Iannarino

Elizabeth Brigham

Kirk Bentley

Garrett Denney

Tara Scott

Martin Aguinis

Liza Collin

Linda Wang

Jeff Curie

Karim Zuhri

OwlTail

ClickUp

Adam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and shares his biggest learnings. Adam and Andrew dive into why consistently publishing content early on in your tenure is a smart move, why not getting enough feedback before creating sales collateral is a bad move, and why the fast-food chicken sandwich wars is one of Andrew's favourite examples of competitive messaging.Don't forget to sign up for our weekly Coffee &amp; Compete Newsletter for your weekly dose of the best competitive content in the business.To subscribe, visit https://go.klue.com/newsletter-subscribe Timestamps(02:53) Atlassian's swipe at ClickUp(08:17) Calling out your competitors(11:23) Landing the job at ClickUp(16:57) Andrew's first project (22:15) The importance of non-product differentiators(27:22) Identifying non-product differentiators(33:48) Getting organizational buy-in(38:33) Early wins and traction in the first 90 days(51:51) Reporting on Competitive SuccessHost: Adam McQueenProducer: Ben RonaldAbout Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Adam is joined by ClickUp's Head of Competitive Intelligence Andrew McCotter-Bicknell to talk about Andrew's first 90 days in his role at ClickUp and shares his biggest learnings. Adam and Andrew dive into why consistently publishing content early on in your tenure is a smart move, why not getting enough feedback before creating sales collateral is a bad move, and why the fast-food chicken sandwich wars is one of Andrew's favourite examples of competitive messaging. Don't forget to sign up for our weekly Coffee &amp; Compete Newsletter for your weekly dose of the best competitive content in the business. To subscribe, visit <a href="https://go.klue.com/newsletter-subscribe" rel="nofollow" target="_blank">https://go.klue.com/newsletter-subscribe</a> Timestamps (02:53) Atlassian's swipe at ClickUp (08:17) Calling out your competitors (11:23) Landing the job at ClickUp (16:57) Andrew's first project (22:15) The importance of non-product differentiators (27:22) Identifying non-product differentiators (33:48) Getting organizational buy-in (38:33) Early wins and traction in the first 90 days (51:51) Reporting on Competitive Success Host: <a href="https://www.linkedin.com/in/natashanarayan/" rel="nofollow" target="_blank">Adam McQueen</a> Producer: <a href="https://www.linkedin.com/in/ben-ronald/" rel="nofollow" target="_blank">Ben Ronald</a> About Klue: Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

#35 - Nailing Your First 90 Days on the Job | Andrew McCotter-Bicknell, ClickUp

On this week's episode of Product Marketing Life, host Mark Assini is joined by Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.The pair discuss Andrew's transition from product marketing to competitive intelligence, why he thinks it was the natural next step, and what he loves about enabling others with competitive intel. 

On this week's episode of Product Marketing Life, host Mark Assini is joined by Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.The pair discuss Andrew's transition from product marketing to competitive intelligence, why he thinks it was the natural next step, and what he loves about enabling others with competitive intel.

From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp

Insider

In episode 14 of our Insider series, we [virtually] sat down with Andrew McCotter-Bicknell, a Product Marketing Manager over at ZoomInfo, about his journey into the industry, his day-to-day, and his experience of going through an acquisition.---"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful, and once we found that common ground, it was really easy to set aside those competitive feelings that we initially harboured and we were able to work together really well."

In episode 14 of our Insider series, we [virtually] sat down with Andrew McCotter-Bicknell, a Product Marketing Manager over at ZoomInfo, about his journey into the industry, his day-to-day, and his experience of going through an acquisition.---"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful, and once we found that common ground, it was really easy to set aside those competitive feelings that we initially harboured and we were able to work together really well."

Product Marketing Insider | Andrew McCotter-Bicknell, ZoomInfo