Katelyn Workman's guest appearances

Katelyn Workman

Bokeh - The Photography Podcast

The Business Journey Podcast

Priority Pursuit

OwlTail

061. Social media isn’t just great for keeping in touch with loved ones and sharing memes from The Office. It can also help you connect with clients and build your business!   Katelyn Workman of Katelyn Workman Photography knows the power of creating and fostering connection on social media firsthand. Katelyn is a Virginia-based wedding photographer whose business is thriving thanks to her community marketing strategies, relatable social media presence, and relationship-building efforts.    Serving clients well and connecting with clients, potential clients, and other wedding vendors on social media are at the top of Katelyn’s priorities list. In fact, while she’s grateful for the referrals she gets from industry vendors and past brides, the majority of her bookings actually come through social media—a rare feat for photographers!   In today’s episode, Katelyn will explain how we can create connection and increase sales via social media and community marketing and—ultimately—serve our clients better than ever.   In this episode, Katelyn discusses:     What “community marketing” is &amp; how it can grow your business How creative entrepreneurs can create connection &amp; increase sales via social media in a non-spammy way  Show up as your authentic self. Look for ways to form genuine friendships. Set boundaries with what you share. Consider how others may connect with your story. Don’t just strive for a “pretty” Instagram.   How photographers &amp; other creatives can show up consistently on social media  Aim for a certain number of posts per week. Don’t feel like you have to post every single day. Connect with others in a weekly personal post.      You can find a more detailed version of this episode’s show notes at:   https://victoriarayburnphotography.com/create-connection-increase-sales-via-social-media.    Mentioned Links &amp; Resources  Katelyn’s Personal Marketing Jumpstart Guide -  https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-Personal-Marketing-Jumpstart-Guide-5.pdf  Katelyn’s Content Calendar Template -  https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-content-calendar-2.pdf  Tribes by Seth Godin -  https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;&amp;qid=&amp;&amp;sr=&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=fb25f0d76a78bd9a3a0de45af239e286&amp;camp=1789&amp;creative=9325    Traction: Get A Grip On Your Business by Gino Wickman -  https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1654531847&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=04406bfab033eb9b8ecd6ebb00f6713a&amp;camp=1789&amp;creative=9325    Save 50% on Your First Six Months of Quickbooks Self-Employed - http://victoriarayburnphotography.com/quickbooks/ Receive 50% Off Your First Order with Photographer’s Edit - http://victoriarayburnphotography.com/pe/  Receive $20 Off Your First Pair of Rothy’s - http://victoriarayburnphotography.com/rothys Join the Priority Pursuit Podcast Facebook Community - https://www.facebook.com/groups/179106264013426 Follow or DM Victoria on Instagram - https://www.instagram.com/victorialrayburn/  Follow Victoria on Pinterest -  https://www.pinterest.com/victoriarayburnphotography/ 

061. Social media isn’t just great for keeping in touch with loved ones and sharing memes from The Office. It can also help you connect with clients and build your business! <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn Workman</a> of <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn Workman Photography</a> knows the power of creating and fostering connection on social media firsthand. <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn</a> is a Virginia-based wedding photographer whose business is thriving thanks to her community marketing strategies, relatable social media presence, and relationship-building efforts.  Serving clients well and connecting with clients, potential clients, and other wedding vendors on social media are at the top of <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn’s</a> priorities list. In fact, while she’s grateful for the referrals she gets from industry vendors and past brides, the majority of her bookings actually come through social media—a rare feat for photographers! In today’s episode, <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn</a> will explain how we can create connection and increase sales via social media and community marketing and—ultimately—serve our clients better than ever. In this episode, <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">Katelyn</a> discusses:  <ol> <li>What “community marketing” is &amp; how it can grow your business</li> <li>How creative entrepreneurs can create connection &amp; increase sales via social media in a non-spammy way <ol> <li>Show up as your authentic self.</li> <li>Look for ways to form genuine friendships.</li> <li>Set boundaries with what you share.</li> <li>Consider how others may connect with your story.</li> <li>Don’t just strive for a “pretty” Instagram.</li> </ol> </li> <li>How photographers &amp; other creatives can show up consistently on social media <ol> <li>Aim for a certain number of posts per week.</li> <li>Don’t feel like you have to post every single day.</li> <li>Connect with others in a weekly personal post.</li> </ol> </li> </ol> You can find a more detailed version of this episode’s show notes at:  <a href="https://victoriarayburnphotography.com/create-connection-increase-sales-via-social-media" rel="nofollow" target="_blank"> https://victoriarayburnphotography.com/create-connection-increase-sales-via-social-media</a>.  Mentioned Links &amp; Resources <ul> <li>Katelyn’s Personal Marketing Jumpstart Guide - <a href="https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-Personal-Marketing-Jumpstart-Guide-5.pdf" rel="nofollow" target="_blank"> https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-Personal-Marketing-Jumpstart-Guide-5.pdf</a> </li> <li>Katelyn’s Content Calendar Template - <a href="https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-content-calendar-2.pdf" rel="nofollow" target="_blank"> https://victoriarayburnphotography.com/wp-content/uploads/2022/06/KWP-content-calendar-2.pdf</a> </li> <li>Tribes by Seth Godin - <a href="https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;&amp;qid=&amp;&amp;sr=&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=fb25f0d76a78bd9a3a0de45af239e286&amp;camp=1789&amp;creative=9325" rel="nofollow" target="_blank"> https://www.amazon.com/Tribes-We-Need-You-Lead/dp/1591842336/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;&amp;qid=&amp;&amp;sr=&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=fb25f0d76a78bd9a3a0de45af239e286&amp;camp=1789&amp;creative=9325</a> </li> </ul> <ul> <li>Traction: Get A Grip On Your Business by Gino Wickman - <a href="https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1654531847&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=04406bfab033eb9b8ecd6ebb00f6713a&amp;camp=1789&amp;creative=9325" rel="nofollow" target="_blank"> https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=tmm_hrd_swatch_0?_encoding=UTF8&amp;qid=1654531847&amp;sr=1-1&amp;_encoding=UTF8&amp;tag=victoriara0e1-20&amp;linkCode=ur2&amp;linkId=04406bfab033eb9b8ecd6ebb00f6713a&amp;camp=1789&amp;creative=9325</a> </li> </ul> <ul> <li>Save 50% on Your First Six Months of Quickbooks Self-Employed - <a href="http://victoriarayburnphotography.com/quickbooks/" rel="nofollow" target="_blank">http://victoriarayburnphotography.com/quickbooks/</a></li> <li>Receive 50% Off Your First Order with Photographer’s Edit - <a href="http://victoriarayburnphotography.com/pe/" rel="nofollow" target="_blank">http://victoriarayburnphotography.com/pe/</a> </li> <li>Receive $20 Off Your First Pair of Rothy’s - <a href="http://victoriarayburnphotography.com/rothys" rel="nofollow" target="_blank">http://victoriarayburnphotography.com/rothys</a></li> <li>Join the Priority Pursuit Podcast Facebook Community - <a href="https://www.facebook.com/groups/179106264013426" rel="nofollow" target="_blank">https://www.facebook.com/groups/179106264013426</a></li> <li>Follow or DM Victoria on Instagram - <a href="https://www.instagram.com/victorialrayburn/" rel="nofollow" target="_blank">https://www.instagram.com/victorialrayburn/</a> </li> <li>Follow Victoria on Pinterest - <a href="https://www.pinterest.com/victoriarayburnphotography/" rel="nofollow" target="_blank"> https://www.pinterest.com/victoriarayburnphotography/</a></li> </ul>

061. How to Create Connection & Increase Sales via Social Media with Katelyn Workman of Katelyn Workman Photography

69. Practical Tips for Personal Social Media Marketing with Katelyn Workman

Are you consistently searching for how to best market your photography business? Do you try all of the latest trends on social media and follow what everyone else is doing only to feel like you're spinning your wheels, and doing it alone?  Katelyn Workman is here for episode 542 of The Bokeh Podcast to bring us back to the basics with marketing - build a community and engage authentically! Listen in to hear principles driving this philosophy, as well as 3 simple steps that photographers can take to start building community today!  The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer and Miilu: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.  Brand Position (2:37)  Creating a great customer experience (5:23)  Technique for time management (9:35)  Outsourcing/Delegation (15:10)  Book Recommendation (22:38) Traction: Get a Grip on Your Business by Gino Wickman  Favorite piece of gear (30:00) Canon 85 1.4  How did Katelyn connect her love of connecting with people with marketing? (33:45)  What is the benefit of community for a photography business? (36:31)  Steps to building community (40:58) 1. Blogging on a regular basis  2. Instagram - use IG to connect with others in the industry AND use IG stories to share about you 3. Attend or host in-person events to connect with others in the industry 4. Be persistent  What principles should photographers keep in mind when marketing to a community (50:05) 1. Serve before selling 2. Be honest and practice "real" authentic communication 3. Be consistent  What are the next steps photographers can take to begin building community (54:45) 1. Show up on stories authentically  2. Make a list of vendors to connect with 3. Create a piece of content that provides value  Links: https://www.charitywater.org https://katelynworkmanphotography.com https://instagram.com/katelynworkmanphotography https://thriftbooks.com

Are you consistently searching for how to best market your photography business? Do you try all of the latest trends on social media and follow what everyone else is doing only to feel like you're spinning your wheels, and doing it alone? Katelyn Workman is here for episode 542 of The Bokeh Podcast to bring us back to the basics with marketing - build a community and engage authentically! Listen in to hear principles driving this philosophy, as well as 3 simple steps that photographers can take to start building community today! The Bokeh Podcast is brought to you by <a href="https://www.photographersedit.com/" rel="nofollow" target="_blank">Photographer’s Edit</a>: Custom Editing for the Professional Photographer and <a href="https://www.miilu.com/" rel="nofollow" target="_blank">Miilu</a>: The Simplest Way to Create and Manage Timelines and Shot Lists for the Events You’re Photographing.  You can also subscribe to the Bokeh podcast on the <a href="https://bit.do/bokehpodcast" rel="nofollow" target="_blank">Apple podcast app</a>, follow on <a href="https://open.spotify.com/show/1Qwpw3ieYGfHuUFkbZvfmq?si=_Hp5_yWBQnOICVIfX-fvcA" rel="nofollow" target="_blank">Spotify</a>, add to your playlist on <a href="http://www.stitcher.com/podcast/nathan-holritz/bokeh" rel="nofollow" target="_blank">Stitcher,</a> or listen on <a href="https://overcast.fm/itunes1140118526/bokeh" rel="nofollow" target="_blank">Overcast</a>. Brand Position (2:37) Creating a great customer experience (5:23) Technique for time management (9:35) Outsourcing/Delegation (15:10) Book Recommendation (22:38) <a href="https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837/ref=sr_1_3?keywords=traction+book&amp;qid=1640208280&amp;sprefix=traction%2Caps%2C75&amp;sr=8-3" rel="nofollow" target="_blank">Traction: Get a Grip on Your Business by Gino Wickman</a> Favorite piece of gear (30:00) <a href="https://shop.usa.canon.com/shop/en/catalog/l-series-medium-telephoto-lens-ef-85mm-f-1-4l-is-usm" rel="nofollow" target="_blank">Canon 85 1.4</a> How did Katelyn connect her love of connecting with people with marketing? (33:45) What is the benefit of community for a photography business? (36:31) Steps to building community (40:58) 1. Blogging on a regular basis 2. Instagram - use IG to connect with others in the industry AND use IG stories to share about you 3. Attend or host in-person events to connect with others in the industry 4. Be persistent What principles should photographers keep in mind when marketing to a community (50:05) 1. Serve before selling 2. Be honest and practice "real" authentic communication 3. Be consistent What are the next steps photographers can take to begin building community (54:45) 1. Show up on stories authentically 2. Make a list of vendors to connect with 3. Create a piece of content that provides value Links: <a href="https://www.charitywater.org/" rel="nofollow" target="_blank">https://www.charitywater.org</a> <a href="https://katelynworkmanphotography.com/" rel="nofollow" target="_blank">https://katelynworkmanphotography.com</a> <a href="https://instagram.com/katelynworkmanphotography" rel="nofollow" target="_blank">https://instagram.com/katelynworkmanphotography</a> <a href="https://thriftbooks.com/" rel="nofollow" target="_blank">https://thriftbooks.com</a>