Asya Varetsa's guest appearances

Asya Varetsa

Second Life

Out Of Office

Brown Thomas Presents…

Lauren Chan

Justin Bieber

Karlie Kloss

Michelle Obama

Jessica Simpson

Sallie Krawcheck

Maria Sharapova

Lisa Price

Kelly LeVeque

Shani Darden

Jennifer Lopez

Reese Witherspoon

Jaclyn Johnson

Keke Palmer

Gregg Renfrew

OwlTail

Inspired to create pajamas that are both comfortable enough for a night in, but also chic enough to wear out, co-founder, Asya Varetsa, has built a successful nightwear brand with no fashion design experience whatsoever. On this episode of Second Life, find out how Varetsa applied her past experience of being a fashion market editor at ELLE to design fashion's favorite pajamas, Sleeper. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

<p>Inspired to create pajamas that are both comfortable enough for a night in, but also chic enough to wear out, co-founder, Asya Varetsa, has built a successful nightwear brand with no fashion design experience whatsoever. On this episode of Second Life, find out how Varetsa applied her past experience of being a fashion market editor at ELLE to design fashion's favorite pajamas, Sleeper. </p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer nofollow" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

Asya Varetsa: Sleeper Co-Founder 

Asya Varetsa, former fashion editor of ELLE Russia and co-founder of Sleeper, the sleepwear brand making it acceptable to wear homewear as streetwear, discusses the evolution of her brand, from production to process, while chatting about the shift in which women dress today and what it was like to start a brand from scratch with no investors, just $2,000.

OOO with Asya Varetsa