Brandon Cason's guest appearances

Brandon Cason

The Modern Retail Podcast

The CMO Suite Hosted By Sean Halter

Vibing With Sleezy: The Podcast

Herman Miller

Kara Goldin

Andrew Dudum

Matt Wilson

Nadia Boujarwah

Hana Abaza

Matt Brown

Harley Finkelstein

Anthony Marino

Sarah Thompson

John Nicholson

Bryan Wiener

Ashley Merrill

Jim Dalton

Aaron Brown

OwlTail

Brandon and Tremain make their first appearance on Vibing With Sleezy. They have the Built To Last Podcast. We discuss growing up together, basketball, the NBA, life, and coaching. This episode was so much fun and brought me down memory lane. Go listen to this episode today, its a lot of fun! 

Brandon and Tremain make their first appearance on Vibing With Sleezy. They have the Built To Last Podcast. We discuss growing up together, basketball, the NBA, life, and coaching. This episode was so much fun and brought me down memory lane. Go listen to this episode today, its a lot of fun!

Sleezy Vibes With Brandon Cason and Tremain Wilson 

Canteen Spirits was ready to take on the hard seltzer industry -- and then the coronavirus hit.The company launched in late 2019 and began 2020 expecting to grow to new heights. According to co-founder and CEO Brandon Cason, the first few months of the pandemic were hard when the country shut down and many channels slowed down. But things began to quickly ramp up once the first coronavirus peak subsided -- and the beverage brand is in growth mode once again. Canteen makes canned vodka-based sparkling beverages. Cason joined this week’s Modern Retail Podcast and described the year’s journey.According to Cason, Canteen hit on the right space at the right time. Most hard seltzers are malt-based, but many people have been seeking out similar drinks that are made from spirits. “We recognized that consumers wanted to elevate and go premium when it comes to what they’re drinking,” he said. In the third quarter of last year, things began to take off, with sales doubling month over month during that period. Now, Canteen is about to expand into a new area -- Tequila -- with a soon-to-launch sparkling beverage called Cantina.Cason has a history in both liquor and CPG -- hailing from both the sparkling water brand Waterloo and the vodka company Deep Eddy -- and thinks that with new types of beverages it’s better to be the disruptor. “Big companies are usually not as good at innovation as they are mergers and acquisitions,” he said. Which is to say that a big company like AB-InBev may only invest in making a brand new product if the market has already bore out the results.Even with this current success, Canteen has a lot of growth to do. For one, it’s yet to build out its DTC channel and has only been focusing on wholesale. In his view, growing a direct online presence is a mid- to later-stage step for a spirits startup -- getting retail traction was the most important first step. The company is also waiting until the world opens back up, so it can begin more heavily marketing in person. Events, he said, are “still just a big placeholder for us” -- for obvious reasons. But once the vaccine is deployed and people are socializing once again, “there are dollars ready to go.”

Canteen Spirits was ready to take on the hard seltzer industry -- and then the coronavirus hit.The company launched in late 2019 and began 2020 expecting to grow to new heights. According to co-founder and CEO Brandon Cason, the first few months of the pandemic were hard when the country shut down and many channels slowed down. But things began to quickly ramp up once the first coronavirus peak subsided -- and the beverage brand is in growth mode once again. Canteen makes canned vodka-based sparkling beverages. Cason joined this week’s Modern Retail Podcast and described the year’s journey.According to Cason, Canteen hit on the right space at the right time. Most hard seltzers are malt-based, but many people have been seeking out similar drinks that are made from spirits. “We recognized that consumers wanted to elevate and go premium when it comes to what they’re drinking,” he said. In the third quarter of last year, things began to take off, with sales doubling month over month during that period. Now, Canteen is about to expand into a new area -- Tequila -- with a soon-to-launch sparkling beverage called Cantina.Cason has a history in both liquor and CPG -- hailing from both the sparkling water brand Waterloo and the vodka company Deep Eddy -- and thinks that with new types of beverages it’s better to be the disruptor. “Big companies are usually not as good at innovation as they are mergers and acquisitions,” he said. Which is to say that a big company like AB-InBev may only invest in making a brand new product if the market has already bore out the results.Even with this current success, Canteen has a lot of growth to do. For one, it’s yet to build out its DTC channel and has only been focusing on wholesale. In his view, growing a direct online presence is a mid- to later-stage step for a spirits startup -- getting retail traction was the most important first step. The company is also waiting until the world opens back up, so it can begin more heavily marketing in person. Events, he said, are “still just a big placeholder for us” -- for obvious reasons. But once the vaccine is deployed and people are socializing once again, “there are dollars ready to go.”

‘Big companies are not as good at innovation’: Canteen Spirits CEO Brandon Cason on disrupting the hard seltzer industry

Mark Snyder

Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favorite food and it’s no wonder it lead him right to the leadership team of Church’s Chicken. He’s got some thoughts on what makes a difference for brands who were once at the top and now need some help getting back up the ladder.

Episode 108 leads us into the holiday season with a focus on food and drink. Brandon Cason, CMO at Waterloo Sparkling Water, fills us in on what’s harder to market – liquor or water. We guessed wrong! He also discusses the biggest challenges in marketing food and drink currently. We also chat with Mark Snyder a 30 year veteran in hospitality, retail, and food and drink who now owns a consulting business. Fried chicken is his favorite food and it’s no wonder it lead him right to the leadership team of Church’s Chicken. He’s got some thoughts on what makes a difference for brands who were once at the top and now need some help getting back up the ladder.

CMO Suite - Brandon Cason - Waterloo Sparkling Water & Mark Snyder - Church's Chicken