Babette Ten Haken's guest appearances

Babette Ten Haken

Sales Strategy & Enablement by Revenue.io

Contact Marketing Radio

Christopher Lochhead

Whitney Johnson

David Allen

Gene Hammett

Paul Kortman

Jon Levy

Andrew Peterson

Bill Johnson

Benjamin Spall

Stephen Christopher

Perry Marshall

Michael Bungay Stanier

Barbara Smith

Jeffrey Gitomer

Doug Devitre

OwlTail

Babette Ten Haken, Founder and President of Sales Aerobics for Engineers®, LLC, joins me for the second time on this episode.

Babette Ten Haken, Founder and President of Sales Aerobics for Engineers®, LLC, joins me for the second time on this episode.

513: Curiosity Might Have Killed the Cat. But, a Lack of Curiosity Definitely Kills the Sale. With Babette Ten Haken

Babette Ten Haken is the author of Do You Mean Business? Technical, Non-Technical Business Collaboration, Business Development And You. In this episode, Babette discusses the challenges of melding sales and technical resources to effectively and efficiently win new business. She describes how the future of sales will belong to the hybridized seller who can effectively combine sales and technical strengths to help buyers meet their objectives. And, Babette talks about the steps that sales teams and sales reps must take to develop these strengths in order to maintain relevance to their buyers. If you are a CEO, business owner, sales leader or sales rep, you should listen to this show!

Babette Ten Haken is the author of Do You Mean Business? Technical, Non-Technical Business Collaboration, Business Development And You. In this episode, Babette discusses the challenges of melding sales and technical resources to effectively and efficiently win new business. She describes how the future of sales will belong to the hybridized seller who can effectively combine sales and technical strengths to help buyers meet their objectives. And, Babette talks about the steps that sales teams and sales reps must take to develop these strengths in order to maintain relevance to their buyers. If you are a CEO, business owner, sales leader or sales rep, you should listen to this show!

Episode 57: Selling Is A Team Sport. How To Effectively Blend Sales And Non-Sales Resources To Win New Business w/ Babette Ten Haken