Chris Liversidge's guest appearances

Chris Liversidge

brightonSEO's podcast

Branded Search (and Beyond) with Jason Barnard

Lukasz Zelezny

Ross Tavendale

Carrie Rose

Dixon Jones

Joshua Hardwick

Aleyda Solis

Fili Wiese

Geraldine DeRuiter

John Mueller

Jerry West

Melanie Deziel

Dennis Yu

Ted Rubin

Joe Pulizzi

Stephan Spencer

OwlTail

A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies.  Learn how to adjust TV &amp; Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.

A walkthrough on the insights and actions available when applying near-live unified analytics data in the wild. True omnichannel attribution unlocks profound ROI opportunities across digital and traditional marketing channels, and allows automation of complex customer journey analysis to power low CPA strategies. Learn how to adjust TV &amp; Radio slots to improve website conversions, or how to automate switching off remarketing ads for customers converting via other channels - or simply how to deliver a single - true - attributed revenue picture for each and every customer you have ever converted.

Chris Liversidge - How Machine Learning Insights Change the Game for Enterprise SEO (A 20x ROI Case Study)

Chris Liversidge with Jason Barnard at BrightonSEO April 2019 Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the truth about attribution (hint, use Machine Learning) Google Analytics doesn’t clean the data and that makes it **** (expletive). That means in SEO and SEA, you are constantly being driven towards last-click terms. And that is saturated. If you can understand attribution, then you can show the value when you choose target terms earlier in the process of attribution. That makes attribution a critical part of the future of search – bringing the multiple sessions together to reflect how people engage with you before transaction. When I say “what all 5 channels?” and Chris Liversidge sniggers – he is talking several dozen – both online and offline. He uses machine learning to calculate predictive probabilities about cross-channel actions that are as statistically accurate as those used to calculate the Higgs boson. The conclusion is that big corporations are underestimating the impact of organic search by more than 50%. Email too. And we can quote Chris on that :) And Direct is the “rubbish bucket where all hope goes”, according to Chris. Conclusion is that we are going back to more traditional marketing. And that is a conclusion that just keeps on coming up in this series. Must be true, then :)

Chris Liversidge with Jason Barnard at BrightonSEO April 2019 Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the truth about attribution (hint, use Machine Learning) Google Analytics doesn’t clean the data and that makes it **** (expletive). That means in SEO and SEA, you are constantly being driven towards last-click terms. And that is saturated. If you can understand attribution, then you can show the value when you choose target terms earlier in the process of attribution. That makes attribution a critical part of the future of search – bringing the multiple sessions together to reflect how people engage with you before transaction. When I say “what all 5 channels?” and Chris Liversidge sniggers – he is talking several dozen – both online and offline. He uses machine learning to calculate predictive probabilities about cross-channel actions that are as statistically accurate as those used to calculate the Higgs boson. The conclusion is that big corporations are underestimating the impact of organic search by more than 50%. Email too. And we can quote Chris on that :) And Direct is the “rubbish bucket where all hope goes”, according to Chris. Conclusion is that we are going back to more traditional marketing. And that is a conclusion that just keeps on coming up in this series. Must be true, then :)

The Truth About Attribution (hint, use Machine Learning) (Chris Liversidge with Jason Barnard)

Chris Liversidge with Jason Barnard at TakeItOffline Brighton 2019Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the 14K trick–ultra optimising for mobile-first.Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect what we call ‘the mobile gold standard for speed – 14K trick’, and it takes us less than 20 minutes :) Like it was back in the 90s. And that is an advantage for me and Chris over the youngsters who were probably playing on my website back then. Like Bill Slawski is the patent reader, Gennaro Cuofano is the ‘financial statements reader’, Chris Liversidge is the ‘Google documentation reader’. In terms of speed, AMP is something you do when you give up. AMP is a crutch – the gold standard is PWA with the 14K trick. The Big Daddy update and the Mobile First update are good examples of Google giving sites a fair warning to give them time to adapt. But they often don’t. I ask why we can’t have Flash back? Chris is cruel to be kind and tells me we can’t.

Chris Liversidge with Jason Barnard at TakeItOffline Brighton 2019 Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the 14K trick–ultra optimising for mobile-first. Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect what we call ‘the mobile gold standard for speed – 14K trick’, and it takes us less than 20 minutes :) Like it was back in the 90s. And that is an advantage for me and Chris over the youngsters who were probably playing on my website back then. Like Bill Slawski is the patent reader, Gennaro Cuofano is the ‘financial statements reader’, Chris Liversidge is the ‘Google documentation reader’. In terms of speed, AMP is something you do when you give up. AMP is a crutch – the gold standard is PWA with the 14K trick. The Big Daddy update and the Mobile First update are good examples of Google giving sites a fair warning to give them time to adapt. But they often don’t. I ask why we can’t have Flash back? Chris is cruel to be kind and tells me we can’t.