Heather R. Morgan's guest appearances

Heather R. Morgan

Sales Strategy & Enablement by Revenue.io

Predictable Prospecting's Podcast

Erik Luhrs

Matt Bertuzzi

Tony Hughes

Lori Richardson

Ian Moyse

Cory Bray

Skip Miller

Lee Salz

Steve Hall

David Priemer

Deb Calvert

Jon Ferrara

Liston Witherill

Max Altschuler

Jason Treu

OwlTail

Heather and I cover Heather’s best practices for developing the cold emailing campaigns that get outstanding results.

Heather and I cover Heather’s best practices for developing the cold emailing campaigns that get outstanding results.

Episode 306: How to Write Great Cold Emails That Warm Up Buyers. With Heather R. Morgan.

How do you capture the attention of someone you’ve never met in a way that encourages them to respond? Starting conversations with people we don’t know is the most difficult and the most crucial part of building a successful pipeline, but too many companies see dismal response rates to their cold email templates. Today’s guest holds the secret to creating copy that speaks to the desires, fears, and personalities of your customers to engage them in a whole new way. Heather R. Morgan is the Founder and CEO of Salesfolk, a company that helps salespeople create compelling cold emails that lead to three times the responses from customers. Heather began her career as an economist working internationally before entering the business development field.  Episode Highlights:  How Heather Morgan went from sending letters to her favorite children’s book authors to becoming the CEO of Salesfolk Preparing for the cold email: doing research on the audience Heather’s tricks for writing a personal email to someone you don’t know Getting into the mind of your audience &amp; finding the “Dream Customer” Crafting a focused email: sequencing and targeting every customer The five levels of awareness Keeping the element of mystery while being direct   Resources: Love Heather’s method to cold emailing? Sign up for the Salesfolk Cold Email Mastery Course or contact Salesfolk about consulting. Connect with Heather on LinkedIn, Tweet to her  @HeatherReyhan, or send her an email directly: heather@salesfolk.com

How do you capture the attention of someone you’ve never met in a way that encourages them to respond? Starting conversations with people we don’t know is the most difficult and the most crucial part of building a successful pipeline, but too many companies see dismal response rates to their cold email templates. Today’s guest holds the secret to creating copy that speaks to the desires, fears, and personalities of your customers to engage them in a whole new way. Heather R. Morgan is the Founder and CEO of Salesfolk, a company that helps salespeople create compelling cold emails that lead to three times the responses from customers. Heather began her career as an economist working internationally before entering the business development field. Episode Highlights: <ul> <li>How Heather Morgan went from sending letters to her favorite children’s book authors to becoming the CEO of Salesfolk</li> <li>Preparing for the cold email: doing research on the audience</li> <li>Heather’s tricks for writing a personal email to someone you don’t know</li> <li>Getting into the mind of your audience &amp; finding the “Dream Customer”</li> <li>Crafting a focused email: sequencing and targeting every customer</li> <li>The five levels of awareness</li> <li>Keeping the element of mystery while being direct </li> </ul> Resources: Love Heather’s method to cold emailing? Sign up for the <a href="http://salesfolk.com/emailmastery/" rel="nofollow" target="_blank">Salesfolk Cold Email Mastery Course</a> or contact Salesfolk about <a href="https://salesfolk.com/hire.php" rel="nofollow" target="_blank">consulting</a>. Connect with Heather on <a href="https://www.linkedin.com/in/untraveling" rel="nofollow" target="_blank">LinkedIn</a>, Tweet to her <a href="https://twitter.com/HeatherReyhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="nofollow" target="_blank"> @HeatherReyhan</a>, or send her an email directly: heather@salesfolk.com

Episode 7: Engaging 'Dream Customers' in a whole new way - Heather R. Morgan