Alexis Mora's guest appearances

Alexis Mora

Kannaboom | CBD and Cannabis for Wellness

To Be Blunt

Kristen Yoder

Andrew DeAngelo

David Nathan

Keith Stroup

Dee Dussault

Lauren Wilson

Chris Lane

Abby Epstein

Cy Scott

Steve DeAngelo

Ricky Williams

Chris Walsh

Charles Jones

Kyle Turley

Stacey Mulvey

OwlTail

Alexis Mora is the head of marketing at Harborside Group. Harborside Group was one of the first operating dispensaries in the state of California. They have since grown to be a leader in cannabis in California and beyond, evolving their business model to be vertically integrated.  In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically integrate your marketing efforts. [00:01 – 04:20] Guest Introduction and Luck Summit Event Announcement   [04:21 – 10:51] Harborside Group’s Background and How Alexis Started in Marketing   [10:52 – 23:52] Changing the Narrative of Cannabis  [23:53 – 38:21] The Marketing Trap: Product Innovation vs Rebranding the Same Product [38:22 – 53:05] Discussing What It Takes To Be a Vertically Integrated Cannabis Business [53:06 – 66:30] Harborside Group’s Keys and Strategies in Staying a Leader in the Cannabis Space          Alexis Mora is a creative problem-solver and strategist who loves building and scaling brands to a global level. In 2016, her “Dia de los Muertos” Campaign for Nestlé won Top Shop’s Top 100 Award, and her work at BLOOM FARMS, a top ten Cannabis brand from 2018-2021, has been featured in Vogue, Rolling Stone, LA TIMES, SF Weekly, and more.She specializes in crafting memorable customer experiences while driving ROI through digital, retail, and event platforms. Her work spans internationally in health and wellness, active lifestyle, cause marketing, functional beverage, and cannabis industries.You can follow Alexis on LinkedIn. Follow The Harborside Group on Instagram, LinkedIn, Facebook.   Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabiTweetable Quotes:“It started with me saying this narrative is wrong; This perspective we have about what a cannabis consumer is, what a dispensary looks like, and what cannabis product is and what it will do for you is too limited.”  - Alexis MoraResources Mentioned:Register Now: Luck Summit - Planting the Seed: https://www.high.holiday/SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify,RESTART CBD RESTART CBD is an education first CBD wellness brand shipping nationwide.restartcbd.comSupport the show Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe

Alexis Mora is the head of marketing at <a href="http://hborgroup.com" rel="nofollow" target="_blank">Harborside Group</a>. Harborside Group was one of the first operating dispensaries in the state of California. They have since grown to be a leader in cannabis in California and beyond, evolving their business model to be vertically integrated.  In this episode, Alexis and I will be discussing vertical integration; What it takes to be a vertically integrated business, and how you can vertically integrate your marketing efforts. [00:01 – 04:20] Guest Introduction and Luck Summit Event Announcement   [04:21 – 10:51] Harborside Group’s Background and How Alexis Started in Marketing   [10:52 – 23:52] Changing the Narrative of Cannabis  [23:53 – 38:21] The Marketing Trap: Product Innovation vs Rebranding the Same Product [38:22 – 53:05] Discussing What It Takes To Be a Vertically Integrated Cannabis Business [53:06 – 66:30] Harborside Group’s Keys and Strategies in Staying a Leader in the Cannabis Space          Alexis Mora is a creative problem-solver and strategist who loves building and scaling brands to a global level. In 2016, her “Dia de los Muertos” Campaign for Nestlé won Top Shop’s Top 100 Award, and her work at BLOOM FARMS, a top ten Cannabis brand from 2018-2021, has been featured in Vogue, Rolling Stone, LA TIMES, SF Weekly, and more.She specializes in crafting memorable customer experiences while driving ROI through digital, retail, and event platforms. Her work spans internationally in health and wellness, active lifestyle, cause marketing, functional beverage, and cannabis industries. You can follow Alexis on <a href="https://www.linkedin.com/in/alexistaylormora/" rel="nofollow" target="_blank">LinkedIn</a>. Follow The Harborside Group on <a href="http://instagram.com/shopharborside" rel="nofollow" target="_blank">Instagram</a>, <a href="https://www.linkedin.com/company/harborside-inc/" rel="nofollow" target="_blank">LinkedIn</a>, <a href="https://www.facebook.com/groups/harborsideinvestorsgroup" rel="nofollow" target="_blank">Facebook</a>.    Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi Tweetable Quotes:“It started with me saying this narrative is wrong; This perspective we have about what a cannabis consumer is, what a dispensary looks like, and what cannabis product is and what it will do for you is too limited.”  - Alexis Mora Resources Mentioned:<ul><li>Register Now: Luck Summit - Planting the Seed: <a href="https://www.high.holiday/" rel="nofollow" target="_blank">https://www.high.holiday/</a></li></ul> SPONSORSHIP is brought to you by<a href="https://restartcbd.com/" rel="nofollow" target="_blank"> Restart CBD</a>. Check them out for your CBD needs!LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click<a href="https://apple.co/3dK56NR" rel="nofollow" target="_blank"> here</a> to listen to our previous episodes. You can listen to my podcast on<a href="https://open.spotify.com/show/5BTaBPqEaDB2kx2jsboWmS" rel="nofollow" target="_blank"> Spotify</a>,<a href="https://www.stitcher.com/podcast/to-be-blunt-the-cannabis-podcast-for-marketers" rel="nofollow" target="_blank"></a><a href="https://www.restartcbd.com" rel="nofollow" target="_blank">RESTART CBD</a> RESTART CBD is an education first CBD wellness brand shipping nationwide. <a href="http://restartcbd.com" rel="nofollow" target="_blank">restartcbd.com</a> <a href="https://paypal.me/shaydatorabi" rel="payment nofollow" target="_blank">Support the show</a> Get full access to To Be Blunt at <a href="https://tobebluntpod.substack.com/subscribe?utm_medium=podcast&amp;utm_campaign=CTA_4" rel="nofollow" target="_blank">tobebluntpod.substack.com/subscribe</a>

047 Vertically Integrated Marketing with Alexis Mora of Harborside Group

Dispensaries are essential — we learned that early in the pandemic — and they are also evolving, like all other businesses right now. Harborside was started by Steve and Andrew DeAngelo in 2006, and is now stepping into the 20s with a focus on adapting to the needs of its customers and community, both online and off. Listen and learn how Harborside has led the way, by:Transitioning from primarily medicinal to  also accommodating adult useTaking good care of veterans and seniorsAdjusting to the realities of COVID-19Expanding it's product offerings and online accessPrepared for a future that includes more events and canna-tourism See acast.com/privacy for privacy and opt-out information.

Dispensaries are essential — we learned that early in the pandemic — and they are also evolving, like all other businesses right now. Harborside was started by Steve and Andrew DeAngelo in 2006, and is now stepping into the 20s with a focus on adapting to the needs of its customers and community, both online and off. Listen and learn how Harborside has led the way, by:<ul><li>Transitioning from primarily medicinal to  also accommodating adult use</li><li>Taking good care of veterans and seniors</li><li>Adjusting to the realities of COVID-19</li><li>Expanding it's product offerings and online access</li><li>Prepared for a future that includes more events and canna-tourism</li></ul> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

54 | Alexis Mora, Harborside