Patty Yanes's guest appearances

Patty Yanes

Global Product Management Talk

Product Mastery Now for Product Managers, Innovators, and Leaders

Brent Barton

Jim Parham

Brian Ottum

Tony Ulwick

Valerio Zanini

Ed Krause

Tim Bates

Bryan Hicks

Dave Oventhal

Chris Spiek

Laurie Buss

Chris Spagnuolo

Kristen Gallerneaux

Ash Maurya

Product Love

OwlTail

Global Product Management Talk is pleased to bring you the next episode of...The Everyday Innovator with host Chad McAllister, PhD.The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.About the Episode: Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for.If you have to make decisions about what features to include in a new product or the next version of a product, what price to charge for a product, or what the impact on market share will be by introducing a new product, then this discussion is for you.To learn about Conjoint Analysis, we are talking with Patty Yanes, a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Patty is with Applied Marketing Science (AMS), a firm dedicated to helping product managers with market research. AMS was founded by an MIT professor and is well respected for the work it does.

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. If you have to make decisions about what features to include in a new product or the next version of a product, what price to charge for a product, or what the impact on market share will be by introducing a new product, then this discussion is for you. To learn about Conjoint Analysis, we are talking with Patty Yanes, a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Patty is with Applied Marketing Science (AMS), a firm dedicated to helping product managers with market research. AMS was founded by an MIT professor and is well respected for the work it does.

342: Conjoint the correct way – with Patty Yanes

A tool to help product managers understand what features customers value Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. If you have to make decisions about what features to include in a new product or […]