Karissa Kruse's guest appearances

Karissa Kruse

Wine Road: The Wine, When & Where of Sonoma County

Sustainable Nation

The Wine Whiskey Weed Show

Nick Martin

Mark Lewis

Brittany Bennett

Anne Kelly

Joel Makower

Justin Sloan

Francis Ford Coppola

Alexander Valley

Levi Strauss

John Rogers

Amanda King

David Richardson

Christopher Creek

Bruce Linton

Tim Trefzer

OwlTail

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space.Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

The First Edition of the Future Drinks Expo in San Francisco records a great milestone in bringing together big companies in the drinks and tech space. Future Drinks Expo, a one-of-a-kind event brought innovators, companies, and professionals from the drinks and tech industry together under one roof at the South San Francisco Conference Center on May 17, 2022. Happening for the first time, it recorded a footfall of approximately 1200 Visitors, 40 Exhibitors, and 16 Speakers at the event. The visitors at the event came from various industries closely related to the drinks and tech industry.

Farming for the Future – Sonoma County Winegrowers role in the Climate Movement | Karissa Kruse

Episode 119 | Karissa Kruse, President of Sonoma County Winegrowers Karissa Kruse shares facts and figures surrounding the 2020 grape harvest. We sip a little Pedroncelli Sauvignon Blanc and our book of the day is The Goode Guide to Wine by Jamie Goode.  Wine Of the Day: 2019 Pedroncelli Sauvignon Blanc Book of The Day: The Goode Guide to Wine: A Manifesto of Sorts by Jamie Good Show Notes 0:39 Wine of the Day – Pedroncelli Sauvignon Blanc 3:40 The Look to Rest After an Unimaginable 2020 Harvest– Karissa discusses and recaps the state of the 2020 grape harvest and wine industry with regard to Covid-19 and the wildfires. Tonnage is down by $50 million overall, but rest assured the 2020 vintage will be selected and made from only the best grapes. 10:30 When you open Sonoma County wine think about all the people behind the scenes that worked to get it from the vine to bottle. Labor is an important issue in state of the wine industry, seasonal and permanent. 16:25 The Resiliency Fund, part of the Sonoma County Grape Growers Foundation supports the farm worker community impacted by Covid-19 and wildfires-- 1.3 million given out to local families who lost their homes or work was displaced. Also distributed over 14,000 masks to all the vineyard workers. 22:40 New mixed cases available starting December 1st. Only 7 days so order quickly! 23:50 Book of the day- The Goode Guide to Wine: A Manifesto of Sorts by Jamie Goode 26:44 Goats are great! More Goats, Less Drama! Links Sonoma County Winegrowers Wine Road Wine Road Podcast Instagram -- @wineroadpodcast Credits: The Wine Road podcast is mixed and mastered at Threshold Studios Sebastopol, CA.

Episode 119 | Karissa Kruse, President of Sonoma County Winegrowers Karissa Kruse shares facts and figures surrounding the 2020 grape harvest. We sip a little Pedroncelli Sauvignon Blanc and our book of the day is The Goode Guide to Wine by Jamie Goode. Wine Of the Day: 2019 Pedroncelli Sauvignon Blanc Book of The Day: The Goode Guide to Wine: A Manifesto of Sorts by Jamie Good Show Notes 0:39 Wine of the Day – Pedroncelli Sauvignon Blanc 3:40 The Look to Rest After an Unimaginable 2020 Harvest– Karissa discusses and recaps the state of the 2020 grape harvest and wine industry with regard to Covid-19 and the wildfires. Tonnage is down by $50 million overall, but rest assured the 2020 vintage will be selected and made from only the best grapes. 10:30 When you open Sonoma County wine think about all the people behind the scenes that worked to get it from the vine to bottle. Labor is an important issue in state of the wine industry, seasonal and permanent. 16:25 The Resiliency Fund, part of the Sonoma County Grape Growers Foundation supports the farm worker community impacted by Covid-19 and wildfires-- 1.3 million given out to local families who lost their homes or work was displaced. Also distributed over 14,000 masks to all the vineyard workers. 22:40 New mixed cases available starting December 1st. Only 7 days so order quickly! 23:50 Book of the day- The Goode Guide to Wine: A Manifesto of Sorts by Jamie Goode 26:44 Goats are great! More Goats, Less Drama! Links <a href="https://sonomawinegrape.org/" rel="nofollow" target="_blank">Sonoma County Winegrowers</a> <a href="https://www.wineroad.com" rel="nofollow" target="_blank">Wine Road</a> Wine Road Podcast Instagram -- @wineroadpodcast Credits: The Wine Road podcast is mixed and mastered at Threshold Studios Sebastopol, CA.

Karissa Kruse, President of Sonoma County Winegrowers 

Karissa Kruse is President of the Sonoma County Winegrowers. Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions. With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world. In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of December 2015, 64% of the vineyard acreage in Sonoma County has gone through the sustainability self-assessment and 48% of vineyards are certified by a third party auditor. These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA). Karissa Joins Sustainable Nation to Discuss:  Working towards 100% sustainable certified vineyards in Sonoma County Growing the sustainability movement in the wine and beverage industries Engaging small farms in sustainable practices Advice and recommendations for sustainability leaders  Karissa's Final Five Responses: What is one piece of advice you would give sustainability professionals that might help them in their careers? I think it's really important to you work with programs that have that audit piece. Knowing that there is a certification piece to what we're doing, that we're not just saying we're sustainable or saying we have good practices, but there's actually that audit. Validation is important. Then you have to maintain enthusiasm and you have to really believe that what you do matters. And for me, the sustainable farming and keeping our local farmers in business, that is critical. So, I think if you can connect with what you're doing and you believe in the mission, that goes a long way. What are you most excited about right now in the world of sustainability? I love that sustainability is really connecting our grape growers to the climate change agents. They only have to put on a climate hat. It's just helping them look at their entire business, looking at their carbon footprint, looking at the resources they use, looking at the water efficiency and really protecting our natural resources and protecting our land. So, I think that there is a connection that is happening, and it's not even starting something new. It's just continuing what we're doing. It's all really important and that's exciting. What is one book you would recommend sustainability leaders read? That's a great question. We just read a great case study, and this is relevant for the wine grape industry, but Michigan Business School put out a case study on a specific winery and climate change. Farming is a unique business. We're not a big corporation. You're talking small family businesses that have been passed down for generations. Their land-based. They're Mother Nature-based. They're responsive. And so, this was a great case study. It was put out by the Michigan Business School and I think you can download from them directly but Harvard business school does a great job of being that repository of business cases. What are some of your favorite resources or tools that really help you in the work that you do? I'm going to go opposite of what would be really tools or resources. I think you have to get out and talk to the people. I learned the most when I'm actually out walking the vineyard with the farmer, I'm letting them show me what they're doing, how they're thinking about farming and what they have implemented. Especially when you go and you say, "Okay, every year you have to have continuous improvement. What are you doing? Where did that investment go? How did you make that decision to spend a dollar on this part of improvement versus a dollar on this other part of improvement?" And so, that's where I learn. I think that is the best. I'm able then to go out and share those stories so when I meet another grower who's struggling with something or trying to figure out what's next I can help out. So, I think there's no better way to learn and be equipped then to get out and actually be on the farm and talk to the farmer. Where can our listeners go to learn more about you and the work that you're leading at Sonoma Winegrape Growers? Probably the best place is our website, sonomawinegrape.org. Or they can email me directly if they have questions. I welcome that. Collaboration is key to all of our sustainability efforts, not just in Sonoma County but with all the efforts going on. So it's karissa@sonomawinegrape.org. Send me an email, keep in touch with me. I'd love to hear what everyone else is working on. Learn more about SCW: https://sonomawinegrape.org/  Learn more about Sustridge: https://www.sustridge.com/ 

Karissa Kruse is President of the Sonoma County Winegrowers. Sonoma County Winegrowers (SCW), was established in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and Agriculture which supports producer regions. With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine consumers around the world. In January 2014, SCW committed to becoming the nation’s first 100% sustainable winegrowing region by 2019. As of December 2015, 64% of the vineyard acreage in Sonoma County has gone through the sustainability self-assessment and 48% of vineyards are certified by a third party auditor. These sustainability efforts were recently recognized with California’s highest environmental honor, the 2016 Governor’s Environmental and Economic Leadership Award (GEELA). Karissa Joins Sustainable Nation to Discuss: <ul> <li>Working towards 100% sustainable certified vineyards in Sonoma County</li> <li>Growing the sustainability movement in the wine and beverage industries</li> <li>Engaging small farms in sustainable practices</li> <li>Advice and recommendations for sustainability leaders</li> </ul> Karissa's Final Five Responses: What is one piece of advice you would give sustainability professionals that might help them in their careers? I think it's really important to you work with programs that have that audit piece. Knowing that there is a certification piece to what we're doing, that we're not just saying we're sustainable or saying we have good practices, but there's actually that audit. Validation is important. Then you have to maintain enthusiasm and you have to really believe that what you do matters. And for me, the sustainable farming and keeping our local farmers in business, that is critical. So, I think if you can connect with what you're doing and you believe in the mission, that goes a long way. What are you most excited about right now in the world of sustainability? I love that sustainability is really connecting our grape growers to the climate change agents. They only have to put on a climate hat. It's just helping them look at their entire business, looking at their carbon footprint, looking at the resources they use, looking at the water efficiency and really protecting our natural resources and protecting our land. So, I think that there is a connection that is happening, and it's not even starting something new. It's just continuing what we're doing. It's all really important and that's exciting. What is one book you would recommend sustainability leaders read? That's a great question. We just read a great case study, and this is relevant for the wine grape industry, but Michigan Business School put out a case study on a specific winery and climate change. Farming is a unique business. We're not a big corporation. You're talking small family businesses that have been passed down for generations. Their land-based. They're Mother Nature-based. They're responsive. And so, this was a great case study. It was put out by the Michigan Business School and I think you can download from them directly but Harvard business school does a great job of being that repository of business cases. What are some of your favorite resources or tools that really help you in the work that you do? I'm going to go opposite of what would be really tools or resources. I think you have to get out and talk to the people. I learned the most when I'm actually out walking the vineyard with the farmer, I'm letting them show me what they're doing, how they're thinking about farming and what they have implemented. Especially when you go and you say, "Okay, every year you have to have continuous improvement. What are you doing? Where did that investment go? How did you make that decision to spend a dollar on this part of improvement versus a dollar on this other part of improvement?" And so, that's where I learn. I think that is the best. I'm able then to go out and share those stories so when I meet another grower who's struggling with something or trying to figure out what's next I can help out. So, I think there's no better way to learn and be equipped then to get out and actually be on the farm and talk to the farmer. Where can our listeners go to learn more about you and the work that you're leading at Sonoma Winegrape Growers? Probably the best place is our website, <a href="http://sonomawinegrape.org" rel="nofollow" target="_blank">sonomawinegrape.org</a>. Or they can email me directly if they have questions. I welcome that. Collaboration is key to all of our sustainability efforts, not just in Sonoma County but with all the efforts going on. So it's karissa@sonomawinegrape.org. Send me an email, keep in touch with me. I'd love to hear what everyone else is working on. Learn more about SCW: <a href="https://sonomawinegrape.org/" rel="nofollow" target="_blank">https://sonomawinegrape.org/</a> Learn more about Sustridge: <a href="https://www.sustridge.com/" rel="nofollow" target="_blank">https://www.sustridge.com/</a>

Karissa Kruse - President of the Sonoma County Winegrowers