Suzie Cardwell's guest appearances

Suzie Cardwell

The IAB Australia Podcast

Andrew Bloom

John Broome

Steve Brown

Nic Jones

Ricky Chanana

Mark Henning

Simon Williams

Gai Le Roy

Ben Green

Sonia Carreno

Chris Blackburn

Jonathan Mandel

Phil Cowlishaw

Jessica Miles

Amanda Tarpey

OwlTail

Adele Wieser

Identity as a concept &amp; topic really is the backbone to the digital advertising and marketing industry – it goes across publishers, agencies, ad tech and marketers, it is involved in media buying, targeting, measurement and assessment. It has nuances across different devices and operating systems. So although the identity challenge has recently been primarily focussed on creating new methods to deal with changes to 3rd party cookies it really is much broader. On this episode Suzie Cardwell, General Manager Client Product &amp; Strategy for News Corp Australia and Adele Wieser, MD APAC for Index Exchange join us for a disucssion on the current and future state of identity.

Future of Identity with Suzie Cardwell and Adele Wieser

In the latest podcast IAB CEO Gai Le Roy talks to Suzie Cardwell, General Manager, Data Solutions at News Corp, about data, how it’s segmented to connect the right audiences and advertisers and how it comes to be valued. And of course, if you’re talking data today, you need to talk privacy and consent and the changes approaching with the death of the cookie. We dig into it all.

Data: Collection, Segmentation & Consumer Privacy - w Suzie Cardwell of News Corp