Sanja Radovanovic's guest appearances

Sanja Radovanovic

The Chaise Lounge Podcast

The Home Staging Show

Casa Italia Style

Kevin Htain

Betsy Helmuth

Carla Aston

David Stark

Kate Ahl

Cheryl Janis

Rachel Cannon

Erin Gates

Susan Jamieson

Benjamin Moore

Matthew Quinn

Maria Killam

Thom Filicia

Laurence Carr

Toma Clark Haines

OwlTail

On the show today, I am interviewing Sanja who is the European director of IAHSP.  She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. Sanja is a certified ASP® Trainer for StagedHomes.com and she is also very actively involved in the home staging community both in Europe and in the States.  On today’s show, we talked a lot about the growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener’s questions.   

On the show today, I am interviewing Sanja who is the European director of IAHSP.  She has been working as an interior designer and she is the founder of The Art of Staging. She has launched her home staging business in 2013 in Chicago, Illinois and has moved to Rome, Italy in 2016 where she currently lives and works. Sanja is a certified ASP® Trainer for <a href="http://StagedHomes.com" rel="nofollow" target="_blank">StagedHomes.com</a> and she is also very actively involved in the home staging community both in Europe and in the States.  On today’s show, we talked a lot about the growth of home staging internationally and how to develop your work in a new market. We also talk about different ways of working. Sanja also took the time and answered a few of our listener’s questions.

Building a Home Staging Business in a Brand New Market with Italian Stager Sanja Radovanovic

Sanja Radovanovic: Home Staging from RomeOn this episode of The Chaise Lounge, Nick chats with Sanja Radovanovic on home staging, her ambassadorship with IAHSP in Europe, and what’s next for her in the world of home staging.Getting to know Sanja RadovanovicSanja Radovanovic, born in Serbia, currently lives in Rome, after residing in at least eight other countries. She met Nick at the International Association of Home Staging Professionals (IAHSP). Sanja speaks five languages and loves men’s watches, sunglasses, and high heels. She also enjoys Nutella and wine.How Sanja got into designSanja states that interior design has always been a part of her. As a child, her mother’s job kept the family moving, which meant constant renovations and redesigns. Now, she is married to a diplomat, which keeps her family moving as well.She has been involved with IAHSP over the last year and is on the board of directors. IAHSP is the longest running industry association and is dedicated to advancing the education for stagers and realtors. The organization provides ongoing education throughout the US and is expanding into Europe.For Sanja, the switch from interior design to home staging came naturally. She was always attending open houses, though she mentions it's a tough market educating clients on what staging is. She prepares a home to bring in top dollar in the least amount of time.Sanja initially established her business in Chicago but has moved, again and again, restarting from scratch, feeling like she has to work twice as hard. She relies on social networks, industry associations including IAHSP, and professional relationships to build her business wherever she is.What her business looks likeSanja has never worked for someone else. She has always run her own firm. Interior design clients ask for home staging when selling, and then ask for help designing their new home after they've moved. Much of her business has been brought in through word of mouth.Sanja mentions that interior design requires designing for someone else, which means you need to listen and understand what they need and want, whereas staging is for a home must appeal to a wide number of individuals, so it can sell, not the current owner.What’s nextSanja is investing a lot of time and effort with IAHSP expanding across the globe. In Rome, there is less design work currently due to economy, but IAHSP founder, Barb Schwarz, says, “The world is full of money, you have to find it.”Learn more at Staged Homes and The Art of Staging. 	Upcoming EventsNeoCon - June 12 - 14PCBC - June 26 - 28Las Vegas Market - July 30 - Aug 2BDNY 2017 - Nov 12 - 13KBIS - Jan 9 - 11 	Wrap UpIf you would like to hear more episodes, please visit us on iTunes or on our website at TheChaiseLoungePodcast.com. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

Sanja Radovanovic: Home Staging from Rome On this episode of The Chaise Lounge, Nick chats with Sanja Radovanovic on home staging, her ambassadorship with IAHSP in Europe, and what’s next for her in the world of home staging. Getting to know Sanja Radovanovic Sanja Radovanovic, born in Serbia, currently lives in Rome, after residing in at least eight other countries. She met Nick at the International Association of Home Staging Professionals (IAHSP). Sanja speaks five languages and loves men’s watches, sunglasses, and high heels. She also enjoys Nutella and wine. How Sanja got into design Sanja states that interior design has always been a part of her. As a child, her mother’s job kept the family moving, which meant constant renovations and redesigns. Now, she is married to a diplomat, which keeps her family moving as well. She has been involved with IAHSP over the last year and is on the board of directors. IAHSP is the longest running industry association and is dedicated to advancing the education for stagers and realtors. The organization provides ongoing education throughout the US and is expanding into Europe. For Sanja, the switch from interior design to home staging came naturally. She was always attending open houses, though she mentions it's a tough market educating clients on what staging is. She prepares a home to bring in top dollar in the least amount of time. Sanja initially established her business in Chicago but has moved, again and again, restarting from scratch, feeling like she has to work twice as hard. She relies on social networks, industry associations including IAHSP, and professional relationships to build her business wherever she is. What her business looks like Sanja has never worked for someone else. She has always run her own firm. Interior design clients ask for home staging when selling, and then ask for help designing their new home after they've moved. Much of her business has been brought in through word of mouth. Sanja mentions that interior design requires designing for someone else, which means you need to listen and understand what they need and want, whereas staging is for a home must appeal to a wide number of individuals, so it can sell, not the current owner. What’s next Sanja is investing a lot of time and effort with IAHSP expanding across the globe. In Rome, there is less design work currently due to economy, but IAHSP founder, Barb Schwarz, says, “The world is full of money, you have to find it.” Learn more at Staged Homes and The Art of Staging. 	Upcoming Events NeoCon - June 12 - 14 PCBC - June 26 - 28 Las Vegas Market - July 30 - Aug 2 BDNY 2017 - Nov 12 - 13 KBIS - Jan 9 - 11 	Wrap Up If you would like to hear more episodes, please visit us on iTunes or on our website at <a href="http://TheChaiseLoungePodcast.com" rel="nofollow" target="_blank">TheChaiseLoungePodcast.com</a>. Lastly, find The Chaise Lounge on Instagram, Facebook and Twitter or post a review on iTunes, you may even hear your review read live on our next podcast. With that said keep dreaming big, and keep designing a great design business. See ya!

133 – Sanja Radovanovic: Home Staging from Rome