Tyler Otto's guest appearances

Tyler Otto

I Love Bookkeeping

Building the Premier Accounting Firm

OwlTail

Niching down in your bookkeeping business is important. But how do you go about finding and growing a niche? Co-hosts Hannah Robinson and Melissa Honan interview Tyler Otto from Speciality Bookkeepers – they define what a business niche is, why you need to build your business around one, and how to find a niche that’s perfect for your brand.   Tyler Otto and his wife are the owners of Specialty Bookkeepers, a firm that specializes in serving medium to large hospitality-based businesses. His company leverages technology to simplify clients’ financial processes and drive profit. Tyler shares his origin story on how he transitioned from a corporate finance job into running a bookkeeping business. Hannah asks Tyler why he decided to focus his business on a particular niche and why he chose the hospitality industry. Melissa strongly believes the more successful bookkeeping businesses focus on one specific niche - Tyler is quick to agree and explains the drawbacks of running a business that serves all types of clients. For Hannah, marketing to a particular niche is all about going to where your client goes and getting in front of them. Melissa asks Tyler how long it took him to completely niche down and primarily focus on hospitality clients. Hannah describes why bookkeepers must niche down once they hit a specific level of business growth - she also adds that niching down means focusing more on quality rather than quantity of service. Melissa asks Tyler how new bookkeepers can find the right niche, attract new clients, and run successful marketing campaigns in their new niche. Tyler reveals the true meaning of his company culture, “Flexible Schedule Employer” - and why today’s employees are more interested in flexibility and great working environments. Based on his experience running an accounting business, Tyler believes scaling a company and successfully delegating duties is the most difficult thing to get right. For Tyler, successfully scaling your business will only occur when your team no longer depends on you for leads and new business. Hannah, Melissa, and Tyler all agree that the bookkeeping community is truly special based on how businesses collaborate with each other. Tyler explores how building strong relationships with both clients and employees is critical to growing healthy businesses.      Mentioned in this episode: Tyler Otto on LinkedIn Specialty Bookkeeping - specialtybk.com success@ilovebookkeeping.com

Niching down in your bookkeeping business is important. But how do you go about finding and growing a niche? Co-hosts Hannah Robinson and Melissa Honan interview Tyler Otto from Speciality Bookkeepers – they define what a business niche is, why you need to build your business around one, and how to find a niche that’s perfect for your brand.  <ul> <li>Tyler Otto and his wife are the owners of Specialty Bookkeepers, a firm that specializes in serving medium to large hospitality-based businesses. His company leverages technology to simplify clients’ financial processes and drive profit.</li> <li>Tyler shares his origin story on how he transitioned from a corporate finance job into running a bookkeeping business.</li> <li>Hannah asks Tyler why he decided to focus his business on a particular niche and why he chose the hospitality industry.</li> <li>Melissa strongly believes the more successful bookkeeping businesses focus on one specific niche - Tyler is quick to agree and explains the drawbacks of running a business that serves all types of clients.</li> <li>For Hannah, marketing to a particular niche is all about going to where your client goes and getting in front of them.</li> <li>Melissa asks Tyler how long it took him to completely niche down and primarily focus on hospitality clients.</li> <li>Hannah describes why bookkeepers must niche down once they hit a specific level of business growth - she also adds that niching down means focusing more on quality rather than quantity of service.</li> <li>Melissa asks Tyler how new bookkeepers can find the right niche, attract new clients, and run successful marketing campaigns in their new niche.</li> <li>Tyler reveals the true meaning of his company culture, “Flexible Schedule Employer” - and why today’s employees are more interested in flexibility and great working environments.</li> <li>Based on his experience running an accounting business, Tyler believes scaling a company and successfully delegating duties is the most difficult thing to get right.</li> <li>For Tyler, successfully scaling your business will only occur when your team no longer depends on you for leads and new business.</li> <li>Hannah, Melissa, and Tyler all agree that the bookkeeping community is truly special based on how businesses collaborate with each other.</li> <li>Tyler explores how building strong relationships with both clients and employees is critical to growing healthy businesses.</li> </ul> Mentioned in this episode: <a href="https://www.linkedin.com/in/tylerdotto/" rel="noopener nofollow" target="_blank">Tyler Otto on LinkedIn</a> <a href="https://www.specialtybk.com/" rel="noopener nofollow" target="_blank">Specialty Bookkeeping - specialtybk.com</a> <a href="mailto:success@ilovebookkeeping.com" rel="noopener">success@ilovebookkeeping.com</a>

Why It’s Important to Define Your Bookkeeping Niche with Tyler Otto

This is an episode you don’t want to miss.  Tyler has a fascinating story to share.  From the stable corporate job to joining the wife in her accounting business. Roger and Tyler have so much to cover as they discuss:  Developing a virtual accounting business, never meeting the client and many of the staff in person but working with them remotely Prequalifying potential clients for consideration.  Although he runs a virtual business he still understands is needs to be personable and based on relationship building We all know this, finding quality staff is a challenge but then we also need to train, manage them while bringing them into the company culture.  Listen as Tyler shares his onboarding process with new employees using a system that is recorded and set for every employee experience.  Now let’s talk tech stack, what are the tools to consider in the business to work efficiently and be productive. But what does a successful virtual accounting business look like:  Of course we need to offer quality accounting services along that include CFO advisory for the clients to be a full-service accounting firm. You need to consider niching the services offered, picking an industry and then you’ll realize the benefits it brings to the firm and the clients.  Hear the 3 things Tyler feels it helps you achieve! When it comes to marketing he makes a great point, ask yourself how does marketing compare to fishing, knowing the catch and using the right bait?  Tyler’s advice, beginning with the end in mind.  What are you really trying to accomplish?  Define your scope of services and be willing to say no!  In this episode they also does how accounting is changing but not going away, this is still and always will be relationship based.  Just remember to adjust your mindset from a large corporate world to running a small business. You’ll want to hear this amazing discussion with a successful accountant. Your Host: Roger Knecht, president of Universal Accounting Center Guest Name: Tyler Otto Tyler D. Otto along with his wife Karen are the owners of Specialty Bookkeeping, LLC, where he has developed a winning formula for an innovative, virtually based accounting and tax firm. His company leverages technology to simplify client’s financial processes, creating greater visibility into their financials and driving profit. He has extensive experience in the finance side of the hotel and tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality in 2020. His primary focuses include database architecture, Visual Basic scripting, Forecasting, Budgeting, and Data Mining. His recent activities include doing large financial system migrations for several companies spanning the hospitality to the construction industry. Tyler has a passion for team development and promoting fun and collaborative cultures. He believes that a dedication to continuous improvement and learning is the backbone of any successful venture. He loves helping clients make more money. His career has been focused on serving as a financial analyst and business partner, helping business managers make strategic decisions that will grow their business for years to come. Tyler is a fanatic about making new relationships and collaborating with others on large projects. He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike. Sponsors: Universal Accounting Center  Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.    Offers: Whether you are starting or ready to build your accounting business, this is the  Turnkey Business Plan course designed to help you plan and work ON your business addressing some key areas that need your attention such as marketing, selling, pricing to offering quality accounting services.   Go here to take this course for FREE! Also, when it comes to technology and automation, we need to consider how each can be leveraged to help find and nurture your potential clients.  This is a must-see webinar to help you understand what you can do to get new clients and be paid what you are worth.  Grow your business today applying these important lessons within your company.  Register NOW for this webinar and get the accounting, bookkeeping and tax clients you desire applying prove processes and systems that are effective and inexpensive.   For Additional FREE Resources for accounting professionals check out this collection HERE!   Remember this, Accounting Success IS Universal. Listen to our next episode and be sure to subscribe.   For more information on how you can apply these principles in your business please visit us at www.universalaccountingschool.com or call us at 801.265.3777

This is an episode you don’t want to miss.  Tyler has a fascinating story to share.  From the stable corporate job to joining the wife in her accounting business. Roger and Tyler have so much to cover as they discuss: <ul> <li>Developing a virtual accounting business, never meeting the client and many of the staff in person but working with them remotely</li> <li>Prequalifying potential clients for consideration.  Although he runs a virtual business he still understands is needs to be personable and based on relationship building</li> <li>We all know this, finding quality staff is a challenge but then we also need to train, manage them while bringing them into the company culture.  Listen as Tyler shares his onboarding process with new employees using a system that is recorded and set for every employee experience.</li> </ul> Now let’s talk tech stack, what are the tools to consider in the business to work efficiently and be productive. But what does a successful virtual accounting business look like: <ul> <li>Of course we need to offer quality accounting services along that include CFO advisory for the clients to be a full-service accounting firm.</li> <li>You need to consider niching the services offered, picking an industry and then you’ll realize the benefits it brings to the firm and the clients.  Hear the 3 things Tyler feels it helps you achieve!</li> <li>When it comes to marketing he makes a great point, ask yourself how does marketing compare to fishing, knowing the catch and using the right bait?</li> </ul> Tyler’s advice, beginning with the end in mind.  What are you really trying to accomplish? <ul> <li>Define your scope of services and be willing to say no!</li> </ul> In this episode they also does how accounting is changing but not going away, this is still and always will be relationship based.  Just remember to adjust your mindset from a large corporate world to running a small business. You’ll want to hear this amazing discussion with a successful accountant. Your Host: <a href="https://www.linkedin.com/in/rogerknecht/" rel="nofollow" target="_blank">Roger Knecht</a>, president of <a href="https://universalaccountingschool.com" rel="nofollow" target="_blank">Universal Accounting Center</a> Guest Name: <a href="https://www.linkedin.com/in/tylerdotto/" rel="nofollow" target="_blank">Tyler Otto</a> Tyler D. Otto along with his wife Karen are the owners of Specialty Bookkeeping, LLC, where he has developed a winning formula for an innovative, virtually based accounting and tax firm. His company leverages technology to simplify client’s financial processes, creating greater visibility into their financials and driving profit. He has extensive experience in the finance side of the hotel and tourism industry where he has also served as the Corporate Director of Finance with Imprint Hospitality in 2020. His primary focuses include database architecture, Visual Basic scripting, Forecasting, Budgeting, and Data Mining. His recent activities include doing large financial system migrations for several companies spanning the hospitality to the construction industry. Tyler has a passion for team development and promoting fun and collaborative cultures. He believes that a dedication to continuous improvement and learning is the backbone of any successful venture. He loves helping clients make more money. His career has been focused on serving as a financial analyst and business partner, helping business managers make strategic decisions that will grow their business for years to come. Tyler is a fanatic about making new relationships and collaborating with others on large projects. He lives in Salt Lake City, Utah with his wife Karen and two children. When he’s not geeking out in Visual Basic, he’s found in the woodshop doing any number of woodworking projects, or on his road bike. Sponsors: <a href="https://universalaccountingschool.com" rel="nofollow" target="_blank">Universal Accounting Center</a> <ul> <li>Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.</li> </ul> Offers: Whether you are starting or ready to build your accounting business, this is the <a href="https://universalbusinessbuilders.com/turnkey-process-video-course" rel="nofollow" target="_blank"> Turnkey Business Plan</a> course designed to help you plan and work ON your business addressing some key areas that need your attention such as marketing, selling, pricing to offering quality accounting services.  <a href="https://universalbusinessbuilders.com/turnkey-process-video-course" rel="nofollow" target="_blank"> Go here</a> to take this course for FREE! Also, when it comes to technology and automation, we need to consider how each can be leveraged to help find and nurture your potential clients.  This is a <a href="https://getclients.universalaccounting.com/uac" rel="nofollow" target="_blank">must-see webinar</a> to help you understand what you can do to get new clients and be paid what you are worth.  Grow your business today applying these important lessons within your company.  <a href="https://getclients.universalaccounting.com/uac" rel="nofollow" target="_blank">Register NOW</a> for this webinar and get the accounting, bookkeeping and tax clients you desire applying prove processes and systems that are effective and inexpensive. For Additional FREE Resources for accounting professionals <a href="https://universalaccounting.com/free-resources/" rel="nofollow" target="_blank">check out this collection HERE!</a> Remember this, <a href="https://universalaccounting.com/" rel="nofollow" target="_blank">Accounting Success IS Universal</a>. Listen to our next episode and be sure to <a href="https://premieraccountingfirmuac.libsyn.com/" rel="nofollow" target="_blank">subscribe</a>. For more information on how you can apply these principles in your business please visit us at <a href="http://www.universalaccountingschool.com" rel="nofollow" target="_blank">www.universalaccountingschool.com</a> or call us at 801.265.3777