Ray Kingman's guest appearances

Ray Kingman

Empowered Patient Podcast

Digital Politics with Karen Jagoda

Mark Allen

David Katz

Rosalind Picard

David Solomon

Matt Murphy

Robin Smith

Thomas Cowan

Greg Miller

Travis Mickle

Justin Miller

Sean Tucker

Matt Wilson

Chris Young

Jim Martin

Robin Zander

OwlTail

Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns.  Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to  online  activity and other known voter characteristics. They are  testing a digital activity scoring system and different new twists on the data to allow campaigns to  create discussions with voters and not just display messages. We talk about:  Improving the reach of digital political ads Value of the constellation approach to finding voters Designing a more effective media mix to target and reach the desired audience Why understanding early voters means saving money on later media buys and improving outcomes Authorized use of voter files  @Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #CTV #PoliticalAds Semcasting.com

Ray Kingman, CEO and Founder of Semcasting, a data service company, is taking voter files to the next level by including more relevant data to support digital marketing in political campaigns.  Their cookie-free approach uses IP delivery points, device information, email, and offline data and matches to online activity and other known voter characteristics. They are testing a digital activity scoring system and different new twists on the data to allow campaigns to create discussions with voters and not just display messages. We talk about: <ul> <li>Improving the reach of digital political ads</li> <li>Value of the constellation approach to finding voters</li> <li>Designing a more effective media mix to target and reach the desired audience</li> <li>Why understanding early voters means saving money on later media buys and improving outcomes</li> <li>Authorized use of voter files</li> </ul> @Semcasting #TargetingVoters #DigitalIdentities #PoliticalCampaigns #Voters #CTV #PoliticalAds <a href="http://semcasting.com" rel="noopener nofollow" target="_blank">Semcasting.com</a>

Matching Voter Files to Digital Identities with Ray Kingman Semcasting

Ray Kingman, CEO and Founder, Semcasting talks about how healthcare and insurance companies are using a more data driven approach to create and place ads in order to find patients, caregivers and doctors across all devices at the best time and place.  Ray also explains how privacy of patients is assured while for example, using public information to identify and target consumers who are close to a specific hospital or doctor's office. @semcasting Semcasting

Ray Kingman, CEO and Founder, Semcasting talks about how healthcare and insurance companies are using a more data driven approach to create and place ads in order to find patients, caregivers and doctors across all devices at the best time and place.  Ray also explains how privacy of patients is assured while for example, using public information to identify and target consumers who are close to a specific hospital or doctor's office. @semcasting <a href="http://semcasting.com" rel="nofollow" target="_blank">Semcasting</a>

Data Driven Heatlh Ad Campaigns with Ray Kingman Semcasting