Alastair Herbert's guest appearances

Alastair Herbert

Managing Marketing

The Spectacular Marketing Podcast

HUNGRY. 

Luke Boase

Mark Jones

Chris Arnold

Chris Cheng

Mark Adams

Simon Wright

Drew Baker

Richard Wright

Jamie Oliver

Chris Stephenson

Mike Wilson

John Broome

John Boyle

Rob Mills

Simon Cheng

OwlTail

Anton Buchner

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively. https://www.trinityp3.com/2020/10/psychology-of-brand-language/

In this special conversation on Artificial Intelligence and its impact on Marketing, Anton Buchner talks with Alastair Herbert, who is the founder of the research consultancy Linguabrand. He shares his wisdom having developed a deep-listening robot (Bob), that analyzes visual and verbal language. Alastair introduces you to how Bob listens and analyses the psychology of language that humans potentially miss in data analysis and research groups. Bob can uncover insights to help brands shift the conversation away from sounding generic, and position these more persuasively. <a href="https://www.trinityp3.com/2020/10/psychology-of-brand-language/" rel="nofollow" target="_blank">https://www.trinityp3.com/2020/10/psychology-of-brand-language/</a>

Alastair Herbert And Anton Buchner Discuss The Psychology Of Brand Language Using AI

Alastair is the ex Marketing Director of Invesco and FTSE International.Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson &amp; Johnson and Beam Suntory.They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to:ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves2. Learn THREE types of language to communicate EFFECTIVELY with consumers.3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES.Want more Content?  Follow  on LinkedIn and Instagram 

Alastair is the ex Marketing Director of Invesco and FTSE International. Today, he is the founder of Linguabrand, which work with ADIDAS, Cadburys NZ, Johnson &amp; Johnson and Beam Suntory. They use Artificial Intelligence and Psychology to listen intently to consumers, and the brands they could choose from, to: ON THE MENU: 1. Understand WHY consumers pick up brands off supermarket shelves 2. Learn THREE types of language to communicate EFFECTIVELY with consumers. 3. Understand HOW brands must position themselves in crowded markets to INCREASE SALES. Want more Content?  Follow  on<a href="https://www.linkedin.com/notifications/" rel="nofollow" target="_blank"> LinkedIn</a> and <a href="https://www.instagram.com/_hungry.pod/" rel="nofollow" target="_blank">Instagram</a>

How to Successfully Position Your Food and Drink Brand In Crowded Categories, Alastair Herbert - Founder of Linguabrand

ABOUT:    If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.   This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.      ALASTAIR HERBERT   Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy.   He specialises in making brands distinctive and has an obsession for metrics and measured results.    Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns.   All it needs is deeper listening. There’s enough noise in people’s lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them.   LINKS:   Bob - the word geek robot: http://linguabrand.com/meet-bob-our-word-geek-robot/    Lakoff and Johnson’s Metaphors We Live By  https://www.amazon.co.uk/Metaphors-We-Live-George-Lakoff/dp/0226468011   Unlocking creativity : http://artgym.com/   Language Wars by Henry Hitchings:  https://www.amazon.co.uk/Language-Wars-Henry-Hitchings/dp/1848542097    Thinking, Fast and Slow Paperback by Daniel Kahneman  https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576   FOLLOW US:    Alastair / Linguabrand http://linguabrand.com/  https://twitter.com/linguabrand https://www.linkedin.com/in/alastairlinguabrand/ https://www.instagram.com/linguabrand/?hl=en      Mark / WE ARE Spectacular https://twitter.com/spectacularmark https://twitter.com/spectacularchat  https://www.facebook.com/SpectacularChat https://www.linkedin.com/in/markmcculloch/    Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com 

ABOUT:  If you listen deeply enough - people are telling you exactly what you need to know to sell to them better. This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage.  ALASTAIR HERBERT Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy. He specialises in making brands distinctive and has an obsession for metrics and measured results.  Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns. All it needs is deeper listening. There’s enough noise in people’s lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them. LINKS: Bob - the word geek robot: <a href="http://linguabrand.com/meet-bob-our-word-geek-robot/" rel="nofollow" target="_blank">http://linguabrand.com/meet-bob-our-word-geek-robot/</a> Lakoff and Johnson’s Metaphors We Live By <a href="https://www.amazon.co.uk/Metaphors-We-Live-George-Lakoff/dp/0226468011" rel="nofollow" target="_blank"> https://www.amazon.co.uk/Metaphors-We-Live-George-Lakoff/dp/0226468011</a> Unlocking creativity : <a href="http://artgym.com/" rel="nofollow" target="_blank">http://artgym.com/</a> Language Wars by Henry Hitchings: <a href="https://www.amazon.co.uk/Language-Wars-Henry-Hitchings/dp/1848542097" rel="nofollow" target="_blank"> https://www.amazon.co.uk/Language-Wars-Henry-Hitchings/dp/1848542097</a> Thinking, Fast and Slow Paperback by Daniel Kahneman <a href="https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576" rel="nofollow" target="_blank"> https://www.amazon.co.uk/Thinking-Fast-Slow-Daniel-Kahneman/dp/0141033576</a> FOLLOW US:  Alastair / Linguabrand <a href="http://linguabrand.com/" rel="nofollow" target="_blank">http://linguabrand.com/</a> <a href="https://twitter.com/linguabrand" rel="nofollow" target="_blank">https://twitter.com/linguabrand</a> <a href="https://www.linkedin.com/in/alastairlinguabrand/" rel="nofollow" target="_blank">https://www.linkedin.com/in/alastairlinguabrand/</a> <a href="https://www.instagram.com/linguabrand/?hl=en" rel="nofollow" target="_blank">https://www.instagram.com/linguabrand/?hl=en</a> Mark / WE ARE Spectacular <a href="https://twitter.com/spectacularmark" rel="nofollow" target="_blank">https://twitter.com/spectacularmark</a> <a href="https://twitter.com/spectacularchat" rel="nofollow" target="_blank">https://twitter.com/spectacularchat</a> <a href="https://www.facebook.com/SpectacularChat" rel="nofollow" target="_blank">https://www.facebook.com/SpectacularChat</a> <a href="https://www.linkedin.com/in/markmcculloch/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmcculloch/</a> Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

Making businesses better listeners with Alastair Herbert from Linguabrand