Laura Oppenheimer's guest appearances

Laura Oppenheimer

The Lady Tech Marketer Podcast

Hindsight's 2020

Emily Hill

Jason Wong

Alison Watson

Leah Neaderthal

Julie Morgan

Sarah Storelli

Sara DeForest

Paroma Sen

Jessica Poppelreiter

Marcie Rogo

Brisa Freitas

Liana Wong

Sangita Sarkar

Kim Hahn

Tricia Mulbry

OwlTail

3:34 I felt like I hit my limit in terms of caregiving to an extent.10:31 Smart companies, from my perspective, know that it's so much more expensive to replace someone than to make room for them to get better and take care of themselves.11:30 I took 6 weeks off toward the end of the year - to me the leave is more of a symptom of the fact that I didn't put myself first for a long, long time. Then I got to the point where I was like, I have to take 6 weeks off, that's a bad sign.11:55 Companies that offer vacation -- take the vacation, take the vacation, take the vacation.  Especially this year. There's no spring break. We didn't go  anywhere over the summer. We didn't fly anywhere for Thanksgiving. We didn't do anything and I got to the end of the year and I was like I haven't taken any vacation this year. I just worked. I just worked and did child care.15:50 I joke now 3 years of high quality Montessori preschool thrown out the window so we can all play Mario cart together now.18:30 We see light at the end of the tunnel now, in early 2021 but you know in August, I was like “Is there a light at the end of the tunnel? Are we ever gonna get out of this?”19:00 One of the things that we’ve done that’s been helpful is  spend some money and time to make our house more livable.

3:34 I felt like I hit my limit in terms of caregiving to an extent.10:31 Smart companies, from my perspective, know that it's so much more expensive to replace someone than to make room for them to get better and take care of themselves.11:30 I took 6 weeks off toward the end of the year - to me the leave is more of a symptom of the fact that I didn't put myself first for a long, long time. Then I got to the point where I was like, I have to take 6 weeks off, that's a bad sign.11:55 Companies that offer vacation -- take the vacation, take the vacation, take the vacation.  Especially this year. There's no spring break. We didn't go  anywhere over the summer. We didn't fly anywhere for Thanksgiving. We didn't do anything and I got to the end of the year and I was like I haven't taken any vacation this year. I just worked. I just worked and did child care.15:50 I joke now 3 years of high quality Montessori preschool thrown out the window so we can all play Mario cart together now.18:30 We see light at the end of the tunnel now, in early 2021 but you know in August, I was like “Is there a light at the end of the tunnel? Are we ever gonna get out of this?”19:00 One of the things that we’ve done that’s been helpful is  spend some money and time to make our house more livable.

Episode 1 | Laura Oppenheimer

Quizlet

On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies.We know you’re going to learn a lot from this episode - enjoy! Some of the topics we discussed:  How to scale your marketing career while scaling a startup How to start a marketing function from scratch and why you should try it What storytelling can do for your company and your career How to be a better people manager Generalists vs. specialists - upsides and downsides What having a student mindset can do for you How Covid will change the future of tech, business, and work-life The effects of the pandemic on working parents and how to support those on your team New ways to approach goal-setting and self-development How cross-functional relationships can help marketers How brand marketing and product marketing can better support each other to make for great customer experiences  Resources mentioned:  https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/ https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d  Connect with Laura and Lady Tech Marketer here:  https://www.linkedin.com/in/lauraoppenheimer/ https://www.linkedin.com/company/ladytechmarketer/ https://www.instagram.com/ladytechmarketer/ https://twitter.com/ladytechmarketr https://www.facebook.com/ladytechmarketer  This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com. Disclaimer:The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

On this episode, we’re talking to Laura Oppenheimer, former Senior Director of Marketing at Quizlet, the global learning brand that builds study tools to inspire and empower students and teachers. Laura got a promotion since our interview, and now is a product manager. (Congrats Laura!) Laura has a rich background in education technology marketing, and even started the marketing function at Quizlet and InstaEDU, later acquired by Chegg. Passionate about integrating brand marketing and product marketing, Laura has scaled her career just as well as she has scaled her companies. We know you’re going to learn a lot from this episode - enjoy! Some of the topics we discussed: <ol> <li>How to scale your marketing career while scaling a startup</li> <li>How to start a marketing function from scratch and why you should try it</li> <li>What storytelling can do for your company and your career</li> <li>How to be a better people manager</li> <li>Generalists vs. specialists - upsides and downsides</li> <li>What having a student mindset can do for you</li> <li>How Covid will change the future of tech, business, and work-life</li> <li>The effects of the pandemic on working parents and how to support those on your team</li> <li>New ways to approach goal-setting and self-development</li> <li>How cross-functional relationships can help marketers</li> <li>How brand marketing and product marketing can better support each other to make for great customer experiences</li> </ol> Resources mentioned: <ul> <li><a href="https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/" rel="nofollow noreferrer noopener" target="_blank">https://firstround.com/review/give-away-your-legos-and-other-commandments-for-scaling-startups/</a></li> <li><a href="https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d" rel="nofollow noreferrer noopener" target="_blank">https://marisamorby.medium.com/how-it-feels-to-give-away-your-legos-d19c992d641d</a></li> </ul> Connect with Laura and Lady Tech Marketer here: <ul> <li><a href="https://www.linkedin.com/in/lauraoppenheimer/" rel="nofollow noreferrer noopener" target="_blank">https://www.linkedin.com/in/lauraoppenheimer/</a></li> <li><a href="https://www.linkedin.com/company/ladytechmarketer/" rel="nofollow noreferrer noopener" target="_blank">https://www.linkedin.com/company/ladytechmarketer/</a></li> <li><a href="https://www.instagram.com/ladytechmarketer/" rel="nofollow noreferrer noopener" target="_blank">https://www.instagram.com/ladytechmarketer/</a></li> <li><a href="https://twitter.com/ladytechmarketr" rel="nofollow noreferrer noopener" target="_blank">https://twitter.com/ladytechmarketr</a></li> <li><a href="https://www.facebook.com/ladytechmarketer" rel="nofollow noreferrer noopener" target="_blank">https://www.facebook.com/ladytechmarketer</a></li> </ul> This episode is sponsored by TCI Lead Gen. TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at <a href="http://www.thebestb2bleads.com" rel="nofollow" target="_blank">www.thebestb2bleads.com</a>. Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with. This podcast is produced by Lady Tech Marketer.

55. How To Scale Your Marketing Career While Scaling a Startup with Laura Oppenheimer of Quizlet