Clair Byrd's guest appearances

Clair Byrd

The Science of Social Media

Fake It Til You Make It

Growthtale - Random Digital Marketing Tales

Elon Musk

Marie Forleo

Michael Stelzner

Paul Jarvis

Allen Gannett

Jay Baer

Molly Pittman

Kim Kaupe

Branden Harvey

Candice Galek

Hannah Caldwell

Lauren Naturale

Mary Rykaczewski

Jordan Dolbin

Jess Meher

OwlTail

Guest Speaker: Clair ByrdClair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies.Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, and how modern enterprises engage customers. Previously, she led marketing at the product design platform InVision, where she and the team grew their install base into the millions and established them as a “household name” in the design space. In this episode, we have an AWESOME talk about #storytelling and why it should be at the heart of every brand. We discussed the following topics: 1. What is Product-Led Storytelling, and why is it important for any business, 2. What are some strategic steps that businesses should follow when they want to market their product using the art of storytelling, 3.  How product-led storytelling fits into the different marketing funnels and the different touchpoints of the customers’ journey, 4. Are any specific skills someone needs to have to create successful storytelling for a brand, 5 Trends &amp; innovations in storytelling, 7. How easy it is to be ethical in digital marketing and, most specifically, in storytelling development. You can find Clair via email at clair@wing.vcWebsites:https://www.wing.vc

Guest Speaker: <a href="https://www.linkedin.com/in/clairbyrd/" rel="nofollow" target="_blank">Clair Byrd</a> Clair Byrd is a partner and Head of Marketing at Wing Venture Capital, responsible for all internal marketing programs, as well as working side by side with Wing companies on marketing and growth initiatives. Wing leads Seed and Series A financings in transformative enterprise technology companies. Prior to Wing, Clair led Solutions Marketing at Twilio, an iconic company in the process of radically shifting the way we think about communications, software applications, and how modern enterprises engage customers. Previously, she led marketing at the product design platform InVision, where she and the team grew their install base into the millions and established them as a “household name” in the design space. In this episode, we have an AWESOME talk about #storytelling and why it should be at the heart of every brand. We discussed the following topics: 1. What is Product-Led Storytelling, and why is it important for any business, 2. What are some strategic steps that businesses should follow when they want to market their product using the art of storytelling, 3.  How product-led storytelling fits into the different marketing funnels and the different touchpoints of the customers’ journey, 4. Are any specific skills someone needs to have to create successful storytelling for a brand, 5 Trends &amp; innovations in storytelling, 7. How easy it is to be ethical in digital marketing and, most specifically, in storytelling development.  You can find Clair via email at clair@wing.vc Websites:<ul><li><a href="https://www.wing.vc/" rel="nofollow" target="_blank">https://www.wing.vc</a></li></ul>

The Future of Product-Led Storytelling with Clair Byrd

Clair Byrd is the Senior Director of Enablement at Twilio, where she is transforming how to build a brand that truly serves its audience. Taking guiding principles from her days as a personal chef in the food and beverage industry and her time at Invision, Clair has a unique perspective on creating campaigns that are unique and are crafted specifically for the job to be done.In this episode, we talk about the jobs to be done framework, Clair's thoughts on hiring and career development, and her dream of going back to the food and beverage industry to change its culture. As always, feel free to send me an email and let me know what you thought of the episode, and if you have feedback for future ones: ryankmacinnis@gmail.com

Clair Byrd is the Senior Director of Enablement at Twilio, where she is transforming how to build a brand that truly serves its audience. Taking guiding principles from her days as a personal chef in the food and beverage industry and her time at Invision, Clair has a unique perspective on creating campaigns that are unique and are crafted specifically for the job to be done. In this episode, we talk about the jobs to be done framework, Clair's thoughts on hiring and career development, and her dream of going back to the food and beverage industry to change its culture. As always, feel free to send me an email and let me know what you thought of the episode, and if you have feedback for future ones: ryankmacinnis@gmail.com

From Personal Chef to Silicon Valley Marketer (Clair Byrd, Senior Director of Enablement, Twilio)

Clair Byrd - Director of Competitive Marketing at Twilio - has become one of the most successful and forward-thinking marketers in Silicon Valley. Clair shares the incredible story of how she went from cook to marketing superstar - working on some of the coolest projects in the industry. Clair breaks down step-by-step how she approaches marketing and how every single move she makes is a risky, but important decision.

36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd