19 Podcast Episodes
EP242: Linda Boff, CMO and VP, Learning and Culture, and President, GE Foundation
EP242: Linda Boff, CMO and VP, Learning and Culture, and President, GE Foundation
Linda is GE’s Chief Marketing Officer, Vice President, Learning and Culture and President, GE Foundation. She oversees g... Read more
1 Jun 2023
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40mins
The CMO Suite - Linda Boff, CMO at GE
The CMO Suite - Linda Boff, CMO at GE
Join Sean Halter, CEO of Connectivity Holdings, as he interviews GE's CMO, Linda Boff, on this episode of The CMO Suite.
13 Mar 2023
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29mins
CMO GE, Linda Boff: Play ‘Til the Whistle
CMO GE, Linda Boff: Play ‘Til the Whistle
In Silicon Valley when business is good, it's normal for top talent to hop from company to company to company. But GE's ... Read more
28 Nov 2022
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47mins
Episode 8: GE CMO Linda Boff | Success Through Reinvention
Episode 8: GE CMO Linda Boff | Success Through Reinvention
GE CMO Linda Boff joins the pod this week to tell us about achieving success through reinvention. Through her career, in... Read more
2 May 2022
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26mins
Transformation with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)
Transformation with CMOs Linda Boff (GE), Amy Martin Ziegenfuss (Hilton), Douwe Hilarius (Meritor), Stephanie Buscemi (Salesforce), and Mayur Gupta (Gannett)
S1, Ep 9: July 23rd. Margaret Molloy is joined by: Linda Boff (Chief Marketing Officer, GE), Amy Martin Ziegenfuss (VP, ... Read more
28 Aug 2020
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59mins
GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility
GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility
"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to... Read more
11 Aug 2020
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29mins
Linda Boff (GE) | Leadership During Crisis
Linda Boff (GE) | Leadership During Crisis
In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff.Linda is the Chief Marking and ... Read more
6 Jul 2020
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20mins
Linda Boff (GE) | Engineering Magic & Solutions
Linda Boff (GE) | Engineering Magic & Solutions
Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learn... Read more
13 May 2020
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40mins
Marketing Week Meets... Linda Boff
Marketing Week Meets... Linda Boff
Linda Boff is one of the best known marketers in the world. As GE’s chief marketing and communications officer, she over... Read more
12 Mar 2020
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45mins
GE CMO Linda Boff on Mind Share over Market Share
GE CMO Linda Boff on Mind Share over Market Share
On today's episode, we are joined by Linda Boff, Chief Marketing Officer of General Electric. Linda is also the current ... Read more
17 Jun 2019
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36mins