Katie Burkhart's guest appearances

Katie Burkhart

On Brand with Nick Westergaard

Sea Control - CIMSEC

A Geek Leader Podcast - inspiring technical and creative leaders around the world

The Business Power Hour with Deb Krier

Business Owners & Entrepreneurs Podcast with Peter Boolkah | Business Coach | The Transition Guy®

Biz Bros Podcast

DNA Of Purpose 

The Thoughtful Entrepreneur

Radio Entrepreneurs

Bob Cargill’s Marketing Show

Awake and On Purpose

Steal From the Best

Sea Control

Get Down To Business with Scott "Shalom" Klein

Human Capital Innovations (HCI) Podcast, with Jonathan H. Westover, PhD

Robin Rosenberg

Vicky Oliver

Ray Arata

Liz Kislik

Steve Yacovelli

Andrew Bartlow

Erika Andersen

John Cordle

Hugo Grotius

Rachel Foote

Richard Vague

Julie Winkle Giulioni

David Burkus

Madison Sargeant

Yash Khatavkar

OwlTail

About KatieKatie Burkhart puts a point on business. She’s the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.She’s also a serial entrepreneur building the Matter ecosystem, including Matter 7 and MatterPulse. Defining matter as worth the time, these companies deliver critical focus, perspective, and alignment while distilling the big picture into pointed actions.Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She’s an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content.She’s a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR.Connect with her on LinkedIn, subscribe to her newsletter, and get her Weekly Brief.Today we Talked About 	About Katie 	Jargon Slayer 	Storytelling 	MatterLogic 	Starting with outcome first 	creativity 	Show me, don't tell me 	Paint the picture 	Retention through emotion 	Measurement / progress 	People Serve Story 	Team Story 	Progress Story 	Education / Knowledge Story 	outputs vs outcomes 	What's the point? 	So What? 	Big Thank YouConnect with Katie 	LinkedIN 	Website 	Newsletter 	TwitterI hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word.  Thanks again!A2 HostingI’ve been using A2 Hosting for several years.  They offer state of the art SSD hosting for all of their plans.  Their sites are super fast and easy to setup.  I rarely need support, but when I was migrating my sites to a larger plan I used their support services and they were phenomenal.  I highly recommend A2 hosting for all of your hosting needs.  And I also recommend everyone to have a personal website. If you’re in technology and looking for a job and don’t have your own website, I probably wouldn’t hire you.  Just sayin’.Please use my affiliate link when signing up. https://www.ageekleader.com/a2

About Katie Katie Burkhart puts a point on business. She’s the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She’s also a serial entrepreneur building the Matter ecosystem, including Matter 7 and MatterPulse. Defining matter as worth the time, these companies deliver critical focus, perspective, and alignment while distilling the big picture into pointed actions. Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She’s an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content. She’s a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR. Connect with her on LinkedIn, subscribe to her newsletter, and get her Weekly Brief. Today we Talked About 	About Katie 	Jargon Slayer 	Storytelling 	MatterLogic 	Starting with outcome first 	creativity 	Show me, don't tell me 	Paint the picture 	Retention through emotion 	Measurement / progress 	People Serve Story 	Team Story 	Progress Story 	Education / Knowledge Story 	outputs vs outcomes 	What's the point? 	So What? 	Big Thank You Connect with Katie 	LinkedIN 	Website 	Newsletter 	Twitter I hope you enjoyed this show, please head over to Apple Podcasts and subscribe and leave me a rating and review, even one sentence will help spread the word.  Thanks again! A2 Hosting I’ve been using A2 Hosting for several years.  They offer state of the art SSD hosting for all of their plans.  Their sites are super fast and easy to setup.  I rarely need support, but when I was migrating my sites to a larger plan I used their support services and they were phenomenal.  I highly recommend A2 hosting for all of your hosting needs.  And I also recommend everyone to have a personal website. If you’re in technology and looking for a job and don’t have your own website, I probably wouldn’t hire you.  Just sayin’. Please use my affiliate link when signing up. <a href="https://www.ageekleader.com/a2" rel="nofollow" target="_blank">https://www.ageekleader.com/a2</a>

AGL 272: Storytelling with Katie Burkhart

In this week’s episode of the Awake &amp; On Purpose Podcast, Jennifer speaks with Katie Burkhart on designing a business from understanding purpose and value. Katie’s company MatterLogic helps companies design processes and systems that follow the value and purpose of the organization and the people in it. They discuss why this is important and the impact it makes on a business. Learn more about Katie: Katie Burkhart is the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She’s a serial entrepreneur, keynote speaker, minimalist designer, jargon slayer, and sharp communicator. She synthesizes connections that enable humans to make the most of the time they invest in their work. Connect with her on LinkedIn, subscribe to her newsletter, and get her Weekly Brief. Linkedin: https://www.linkedin.com/in/katharineburkhart/ Newsletter: https://katieburkhart.me/newsletter Weekly Brief: https://www.matterlogic.co/weekly-logic Connect with Jennifer: Website: https://www.jenniferspor.com/ YouTube: https://www.youtube.com/channel/UC1iaFq75GG_f98ltpe-mzkQ Linkedin: https://www.linkedin.com/in/jenniferspor/ Sign Up for your Free ‘Activate your Highest Destiny’ Meditation: https://join.jenniferspor.com/highestdestiny Did you enjoy today’s episode? Be sure to subscribe and leave a review on Apple podcasts to share the love!

In this week’s episode of the Awake &amp; On Purpose Podcast, Jennifer speaks with Katie Burkhart on designing a business from understanding purpose and value. Katie’s company MatterLogic helps companies design processes and systems that follow the value and purpose of the organization and the people in it. They discuss why this is important and the impact it makes on a business. Learn more about Katie: Katie Burkhart is the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She’s a serial entrepreneur, keynote speaker, minimalist designer, jargon slayer, and sharp communicator. She synthesizes connections that enable humans to make the most of the time they invest in their work. Connect with her on LinkedIn, subscribe to her newsletter, and get her Weekly Brief. Linkedin: <a href="https://www.linkedin.com/in/katharineburkhart/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/katharineburkhart/</a> Newsletter: <a href="https://katieburkhart.me/newsletter" rel="noreferrer noopener nofollow" target="_blank">https://katieburkhart.me/newsletter</a> Weekly Brief: <a href="https://www.matterlogic.co/weekly-logic" rel="noreferrer noopener nofollow" target="_blank">https://www.matterlogic.co/weekly-logic</a> Connect with Jennifer: Website: <a href="https://www.jenniferspor.com/" rel="noreferrer noopener nofollow" target="_blank">https://www.jenniferspor.com/</a> YouTube: <a href="https://www.youtube.com/channel/UC1iaFq75GG_f98ltpe-mzkQ" rel="noreferrer noopener nofollow" target="_blank">https://www.youtube.com/channel/UC1iaFq75GG_f98ltpe-mzkQ</a> Linkedin: <a href="https://www.linkedin.com/in/jenniferspor/" rel="noreferrer noopener nofollow" target="_blank">https://www.linkedin.com/in/jenniferspor/</a> Sign Up for your Free ‘Activate your Highest Destiny’ Meditation: <a href="https://join.jenniferspor.com/highestdestiny" rel="noreferrer noopener nofollow" target="_blank">https://join.jenniferspor.com/highestdestiny</a> Did you enjoy today’s episode? Be sure to subscribe and leave a review on Apple podcasts to share the love!

8 Designing a Business from Purpose with Katie Burkhart

Katie Burkhart synthesizes connections that enable humans to make the most of the time they invest in their work. She’s the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.She’s also a serial entrepreneur building the Matter ecosystem, which currently includes Matter 7 and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She’s an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content. She’s a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR.https://www.linkedin.com/in/katharineburkhart/https://twitter.com/katieanalyzesRebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems.Follow Rebel HR Podcast at:www.rebelhumanresources.comhttps://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcastwww.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showRebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work. Please connect to continue the conversation! https://twitter.com/rebelhrguyhttps://www.facebook.com/rebelhrpodcasthttp://www.kyleroed.comhttps://www.linkedin.com/in/kyle-roed/ 

Rebel Human Resources Podcast

Katie Burkhart synthesizes connections that enable humans to make the most of the time they invest in their work. She’s the mastermind behind <a href="https://www.matterlogic.co/" rel="nofollow" target="_blank">MatterLogic™</a>, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.She’s also a serial entrepreneur building the Matter ecosystem, which currently includes <a href="https://matter7.co/" rel="nofollow" target="_blank">Matter 7</a> and <a href="https://matterpulse.com/" rel="nofollow" target="_blank">MatterPulse</a>. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie speaks worldwide as a keynote speaker, podcast guest, and workshop facilitator. She’s an Entrepreneur contributor, and her work has been published in The Startup, UX Collective, and Boston Content. She’s a thorough pragmatist intent on being useful, a language extractor eliminating jargon and empty labels, and an officially registered Jedi who also loves Star Trek and LOTR.<a href="https://www.linkedin.com/in/katharineburkhart/" rel="nofollow" target="_blank">https://www.linkedin.com/in/katharineburkhart/</a> <a href="https://twitter.com/katieanalyzes" rel="nofollow" target="_blank">https://twitter.com/katieanalyzes</a> Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work.We'll be discussing topics that are disruptive to the world of work and talk about new and different ways to approach solving those problems. Follow Rebel HR Podcast at: <a href="http://www.rebelhumanresources.com" rel="nofollow" target="_blank">www.rebelhumanresources.com</a> <a href="https://twitter.com/rebelhrguy" rel="nofollow" target="_blank">https://twitter.com/rebelhrguy</a> <a href="https://www.facebook.com/rebelhrpodcast" rel="nofollow" target="_blank">https://www.facebook.com/rebelhrpodcast</a> <a href="http://www.kyleroed.com" rel="nofollow" target="_blank">www.kyleroed.com</a> <a href="https://www.linkedin.com/in/kyle-roed/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kyle-roed/</a> <a href="https://www.buzzsprout.com/?referrer_id=1128863" rel="nofollow" target="_blank">Buzzsprout - Let's get your podcast launched!</a> Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. <a href="https://www.buymeacoffee.com/rebelhrpodcast" rel="payment nofollow" target="_blank">Support the show</a>Rebel HR is a podcast for HR professionals and leaders of people who are ready to make some disruption in the world of work. Please connect to continue the conversation! <a href="https://twitter.com/rebelhrguy" rel="nofollow" target="_blank">https://twitter.com/rebelhrguy</a> <a href="https://www.facebook.com/rebelhrpodcast" rel="nofollow" target="_blank">https://www.facebook.com/rebelhrpodcast</a> <a href="http://www.kyleroed.com" rel="nofollow" target="_blank">http://www.kyleroed.com</a> <a href="https://www.linkedin.com/in/kyle-roed/" rel="nofollow" target="_blank">https://www.linkedin.com/in/kyle-roed/</a>

Episode 94: Becoming Purpose-Driven with Katie Burkhart

Can you run purpose driven businesses or purpose driven organizations WHILE delivering value and profit to your company? In today’s episode, I talk to Katie Burkhart, founder and CEO of MatterPulse, about doing business with purpose profitably. Lately, there has been so much misinformation going around about purpose driven businesses. The perception is that running purpose driven organizations automatically means you can’t make profit. How true is this?You have to understand that the point of focus of your business is what actually determines whether it is a business with purpose or not. Historically, businesses were run to make money, and very little consideration was given to the necessity of employee satisfaction, social awareness, and social impact. The truth is that purpose driven businesses and purpose driven organizations are all about inspiring people to get up every morning to contribute to them and to do business with them. For this reason, the “why” of your business is just as important as the “how”. I invite you to watch the entire video to hear insights from Katie Burkhart on how you can deliver value and do business with purpose. Learn why and how running PROFITABLE purpose driven businesses or purpose driven organizations is possible.--------------------CONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achievingCONNECT WITH PETER BOOLKAH:--------------------http://www.Boolkah.comhttps://www.facebook.com/Boolkahhttps://www.instagram.com/pboolkah/https://www.linkedin.com/in/boolkahhttps://twitter.com/boolkah--------------------ABOUT PETER BOOLKAH--------------------Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible.It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing.Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs.So if you are scaling up your business, you’re in a bu...

Can you run purpose driven businesses or purpose driven organizations WHILE delivering value and profit to your company? In today’s episode, I talk to Katie Burkhart, founder and CEO of MatterPulse, about doing business with purpose profitably.  Lately, there has been so much misinformation going around about purpose driven businesses. The perception is that running purpose driven organizations automatically means you can’t make profit. How true is this? You have to understand that the point of focus of your business is what actually determines whether it is a business with purpose or not. Historically, businesses were run to make money, and very little consideration was given to the necessity of employee satisfaction, social awareness, and social impact.  The truth is that purpose driven businesses and purpose driven organizations are all about inspiring people to get up every morning to contribute to them and to do business with them. For this reason, the “why” of your business is just as important as the “how”.  I invite you to watch the entire video to hear insights from Katie Burkhart on how you can deliver value and do business with purpose. Learn why and how running PROFITABLE purpose driven businesses or purpose driven organizations is possible. -------------------- CONNECT WITH PETER BOOLKAH: -------------------- <a href="http://www.Boolkah.com" rel="nofollow" target="_blank">http://www.Boolkah.com</a> <a href="https://www.facebook.com/Boolkah" rel="nofollow" target="_blank">https://www.facebook.com/Boolkah</a> <a href="https://www.instagram.com/pboolkah/" rel="nofollow" target="_blank">https://www.instagram.com/pboolkah/</a> <a href="https://www.linkedin.com/in/boolkah" rel="nofollow" target="_blank">https://www.linkedin.com/in/boolkah</a> <a href="https://twitter.com/boolkah" rel="nofollow" target="_blank">https://twitter.com/boolkah</a> -------------------- ABOUT PETER BOOLKAH -------------------- Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses.  Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful.  As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achievingCONNECT WITH PETER BOOLKAH: -------------------- <a href="http://www.Boolkah.com" rel="nofollow" target="_blank">http://www.Boolkah.com</a> <a href="https://www.facebook.com/Boolkah" rel="nofollow" target="_blank">https://www.facebook.com/Boolkah</a> <a href="https://www.instagram.com/pboolkah/" rel="nofollow" target="_blank">https://www.instagram.com/pboolkah/</a> <a href="https://www.linkedin.com/in/boolkah" rel="nofollow" target="_blank">https://www.linkedin.com/in/boolkah</a> <a href="https://twitter.com/boolkah" rel="nofollow" target="_blank">https://twitter.com/boolkah</a> -------------------- ABOUT PETER BOOLKAH -------------------- Peter Boolkah (AKA The Transition Guy) is the World’s #1 Business Transition Coach whose main passion in life is to work with talented and high performing business owners who are in the process of creating exciting, high growth businesses. Peter helps you to navigate and transition through the crucial growth pains that all growing businesses experience making it as painless and exciting as possible. It is important to remember that businesses do not just grow and develop on their own, it is up to us and our teams to make this happen by making every day purposeful. As businesses grow some parts of the journey will be easier than others and most owners do not have all the answers. Starting a business is one of the most exciting things we get to do and we all have aspirations of achieving great things. In fact Peter is yet to meet someone who started a business with the intention of failing. Peter’s ultimate life goal is to inspire and empower over 100,000 Entrepreneurs to create long term thriving businesses resulting in the creation of 1,000,000 jobs. So if you are scaling up your business, you’re in a bu...

Running A Profitable & Purpose Driven Business W/ Katie Burkhart

In this HCI Podcast episode, Dr. Jonathan H. Westover (https://www.linkedin.com/in/jonathanhwestover/) talks with Katie Burkhart about using purpose to set our focus. See the video here: https://youtu.be/ZlH2xiW2MIg. Katie Burkhart (https://www.linkedin.com/in/katharineburkhart/) is the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, keynote speaker, minimalist designer, jargon slayer, and sharp communicator. She synthesizes connections that enable humans to make the most of the time they invest in their work. Please consider supporting the HCI Podcast on Patreon: https://www.patreon.com/user?u=69688020. Check out the Human Capital Innovations (HCI) Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! https://hciacademy.talentlms.com/. Please leave a review wherever you listen to your podcasts! Check out the LinkedIn Alchemizing Human Capital Newsletter: https://www.linkedin.com/newsletters/alchemizing-human-capital-6884351526333227008/. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership, here: https://www.innovativehumancapital.com/bluerthanindigo. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: https://www.innovativehumancapital.com/leadershipalchemy. Check out the latest issue of the Human Capital Leadership magazine, here: https://www.innovativehumancapital.com/hci-magazine. Ranked #6 Performance Management Podcast: https://blog.feedspot.com/performance_management_podcasts/ Ranked #6 Workplace Podcast: https://blog.feedspot.com/workplace_podcasts/ Ranked #7 HR Podcast: https://blog.feedspot.com/hr_podcasts/ Ranked #12 Talent Management Podcast: https://blog.feedspot.com/talent_management_podcasts/ Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: https://blog.feedspot.com/personal_development_podcasts/ Ranked in the Top 30 Leadership Podcasts: https://blog.feedspot.com/leadership_podcasts/Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

In this HCI Podcast episode, Dr. Jonathan H. Westover (<a href="https://www.linkedin.com/in/jonathanhwestover/" rel="nofollow" target="_blank">https://www.linkedin.com/in/jonathanhwestover/</a>) talks with Katie Burkhart about using purpose to set our focus. See the video here: <a href="https://youtu.be/ZlH2xiW2MIg" rel="nofollow" target="_blank">https://youtu.be/ZlH2xiW2MIg</a>. Katie Burkhart (<a href="https://www.linkedin.com/in/katharineburkhart/" rel="nofollow" target="_blank">https://www.linkedin.com/in/katharineburkhart/</a>) is the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, keynote speaker, minimalist designer, jargon slayer, and sharp communicator. She synthesizes connections that enable humans to make the most of the time they invest in their work. Please consider supporting the HCI Podcast on Patreon: <a href="https://www.patreon.com/user?u=69688020" rel="nofollow" target="_blank">https://www.patreon.com/user?u=69688020</a>. Check out the Human Capital Innovations (HCI) Academy: Courses, Micro-Credentials, and Certificates to Upskill and Reskill for the Future of Work! <a href="https://hciacademy.talentlms.com/" rel="nofollow" target="_blank">https://hciacademy.talentlms.com/</a>. Please leave a review wherever you listen to your podcasts! Check out the LinkedIn Alchemizing Human Capital Newsletter: <a href="https://www.linkedin.com/newsletters/alchemizing-human-capital-6884351526333227008/" rel="nofollow" target="_blank">https://www.linkedin.com/newsletters/alchemizing-human-capital-6884351526333227008/</a>. Check out Dr. Westover's book, 'Bluer than Indigo' Leadership, here: <a href="https://www.innovativehumancapital.com/bluerthanindigo" rel="nofollow" target="_blank">https://www.innovativehumancapital.com/bluerthanindigo</a>. Check out Dr. Westover's book, The Alchemy of Truly Remarkable Leadership, here: <a href="https://www.innovativehumancapital.com/leadershipalchemy" rel="nofollow" target="_blank">https://www.innovativehumancapital.com/leadershipalchemy</a>. Check out the latest issue of the Human Capital Leadership magazine, here: <a href="https://www.innovativehumancapital.com/hci-magazine" rel="nofollow" target="_blank">https://www.innovativehumancapital.com/hci-magazine</a>. Ranked #6 Performance Management Podcast: <a href="https://blog.feedspot.com/performance_management_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/performance_management_podcasts/</a> Ranked #6 Workplace Podcast: <a href="https://blog.feedspot.com/workplace_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/workplace_podcasts/</a> Ranked #7 HR Podcast: <a href="https://blog.feedspot.com/hr_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/hr_podcasts/</a> Ranked #12 Talent Management Podcast: <a href="https://blog.feedspot.com/talent_management_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/talent_management_podcasts/</a> Ranked in the Top 20 Personal Development and Self-Improvement Podcasts: <a href="https://blog.feedspot.com/personal_development_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/personal_development_podcasts/</a> Ranked in the Top 30 Leadership Podcasts: <a href="https://blog.feedspot.com/leadership_podcasts/" rel="nofollow" target="_blank">https://blog.feedspot.com/leadership_podcasts/</a> Learn more about your ad choices. Visit <a href="http://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

S33E5 - Using Purpose to Set Our Focus, with Katie Burkhart

As a leader, it is easy to feel confused around the role of purpose in business. Sure, we have all heard that we should ‘Start With Why’ or discussed the significance of the ‘North Star’ but these terms feel more like jargon than a real and measurable approach with tangible outcomes.In addition to that, in the context of this new normal, and in a world of rapid change, it would be fair to think that maybe our understanding of purpose in business should also evolve. Maybe it's time for a new story. One that focuses a little less on the good for the business part, and a little more on the good for people.Never have we needed purpose more, yet in many ways, the conversations about what it is in a business context remain the same. And those conversations are often vague. Sure we get it. There is a charity or some kind of social impact which is important, but a leader still needs to run the business in an efficient way caring for all of the stakeholders. After all, shouldn't purpose be for the people?As a leader, is there a clear strategy or a how to guide that shows us the way, and from there how do we measure those results? What are the outcomes?It was all of these questions that led me to today's guest. Katie Burkhart. Her mission is to synthesize connections that enable humans to make the most of the time they invest in their work. She’s the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space.Alongside her consultancy, Katie is a serial entrepreneur building the Matter ecosystem, which currently includes Matter 7 and MatterPulse. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie is an internationally recognised keynote speaker, and  Entrepreneur contributor. Her work has been published in The Startup, UX Collective, and Boston Content.As you will discover in today's podcast, Katie is a pragmatist intent on being useful, and she likes to eliminate jargon and empty labels which is very helpful in a conversation that often gets lost in just that. If you are a leader, an entrepreneur, or someone keen to understand the nuts and bolts of purpose in business, then today's podcast is especially for you. Welcome to another episode of the DNA Of Purpose Podcast. Hosted on Acast. See acast.com/privacy for more information.

As a leader, it is easy to feel confused around the role of purpose in business. Sure, we have all heard that we should ‘Start With Why’ or discussed the significance of the ‘North Star’ but these terms feel more like jargon than a real and measurable approach with tangible outcomes. In addition to that, in the context of this new normal, and in a world of rapid change, it would be fair to think that maybe our understanding of purpose in business should also evolve. Maybe it's time for a new story. One that focuses a little less on the good for the business part, and a little more on the good for people. Never have we needed purpose more, yet in many ways, the conversations about what it is in a business context remain the same. And those conversations are often vague. Sure we get it. There is a charity or some kind of social impact which is important, but a leader still needs to run the business in an efficient way caring for all of the stakeholders. After all, shouldn't purpose be for the people? As a leader, is there a clear strategy or a how to guide that shows us the way, and from there how do we measure those results? What are the outcomes? It was all of these questions that led me to today's guest. Katie Burkhart. Her mission is to synthesize connections that enable humans to make the most of the time they invest in their work. She’s the mastermind behind MatterLogic™, the smart system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. Alongside her consultancy, Katie is a serial entrepreneur building the Matter ecosystem, which currently includes<a href="https://matter7.co/" rel="nofollow" target="_blank"> Matter 7</a> and<a href="https://matterpulse.com/" rel="nofollow" target="_blank"> MatterPulse</a>. Defining matter as equal parts strategic and impactful, these companies deliver critical focus, perspective, and alignment while constantly distilling the big picture into pointed actions. Katie is an internationally recognised keynote speaker, and <a href="https://www.entrepreneur.com/author/katie-burkhart" rel="nofollow" target="_blank"> Entrepreneur contributor</a>. Her work has been published in The Startup, UX Collective, and Boston Content. As you will discover in today's podcast, Katie is a pragmatist intent on being useful, and she likes to eliminate jargon and empty labels which is very helpful in a conversation that often gets lost in just that. If you are a leader, an entrepreneur, or someone keen to understand the nuts and bolts of purpose in business, then today's podcast is especially for you. Welcome to another episode of the DNA Of Purpose Podcast. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Katie Burkhart: Less Jargon & A Focus On What Matters - The Roadmap To Purpose Driven Business

Katie is the mastermind behind MatterLogic, which is described as the smart system for running a purpose-driven business.  She has quickly become one of the go-to experts in this space.  Katie is a serial entrepreneur and has built the Matter ecosystem which includes Matter7 and MatterPulse.  She's a contributor to Entrepreneur magazine and has been published in The Startup, UX Collective, and Boston Content. We dive into purpose and the process of developing a company's purpose as well as living it.

Katie Burkhart - Purpose-driven Business Expert - Serial Entrepreneur Building the Matter Ecosystem

Have you ever found yourself in the midst of such a fascinating and inspiring conversation that you lose all track of time? Well, that’s exactly what happened when we had the good fortune to speak with Katie Burkhart, founder of The Matter Companies. Katie is brilliant and talented, a stellar communicator, and a self-proclaimed “minimalist” brand agent who shares her expertise in this conversation on what it means to be a purpose-driven business and the solutions she and her team have developed to help businesses that have decided to embark upon this path. LINKS/RESOURCES MENTIONED MatterLogic MatterPulse Matter 7 Richardson Media Group  Certified B Corporation  The Startup  UX Collective  Boston Content

BSuite Podcast

Have you ever found yourself in the midst of such a fascinating and inspiring conversation that you lose all track of time? Well, that’s exactly what happened when we had the good fortune to speak with Katie Burkhart, founder of The Matter Companies. Katie is brilliant and talented, a stellar communicator, and a self-proclaimed “minimalist” brand agent who shares her expertise in this conversation on what it means to be a purpose-driven business and the solutions she and her team have developed to help businesses that have decided to embark upon this path. LINKS/RESOURCES MENTIONED <a href="https://www.matterlogic.co/" rel="nofollow" target="_blank">MatterLogic</a> <a href="https://matterpulse.com/" rel="nofollow" target="_blank">MatterPulse</a> <a href="https://matter7.co/" rel="nofollow" target="_blank">Matter 7</a> <a href="https://www.richardsonmediagroup.com/" rel="nofollow" target="_blank">Richardson Media Group</a> <a href="https://bcorporation.net/" rel="nofollow" target="_blank">Certified B Corporation</a> <a href="https://medium.com/swlh/4-ways-to-center-your-customer-79dc7b0ec7c1" rel="nofollow" target="_blank"> The Startup</a> <a href="https://uxdesign.cc/on-the-consistent-particular-and-the-reasons-behind-it-6f1832b027f9" rel="nofollow" target="_blank"> UX Collective</a> <a href="https://www.boscontent.com/" rel="nofollow" target="_blank">Boston Content</a>

Building Innovative Systems for Purpose-Driven Businesses with Katie Burkhart, Founder of The Matter Companies

Link To Guest Website: https://matter7.co/ &amp; https://matterpulse.com/ Title: “Embedding Purpose Into The DNA Of Your Business” Guest: Katie Burkhart – Matter7 &amp; MatterPulseInterviewer: Jonathan Freedman – MAGE LLCClick here to read the transcriptJonathan (0s):Welcome back to radio entrepreneurs. I’m Jonathan Freedman and our next guest up is Katie Burkhart. Katie’s the founder of Matter7 and Matter Pulse. Welcome to Radio Entrepreneurs.Katie (9s):Hi, thank you so much for having me. I’m excited to be here. Great.Jonathan (13s):Tell our listeners a little about your organizations and what it is that you do.Katie (17s):Absolutely. So I started my career rather early as a designer and I founded what is today mater seven. We are currently a boutique branding agency that builds purpose driven brands with our seven step process. We’re able to take you from core strategy all the way through launch. We also work with our clients to help them with things like impact storytelling, which I think is becoming an increasing need. And we’re very excited to get that out there doing that work. What I found was that many of our clients struggled to really make decisions against their core strategy and run an aligned organization, which as you might guess hurts not only their brand, but their business.Katie (60s):And after taking a step back, I ended up creating a system for how to run a purpose driven business and ultimately founded matter seven as a strategic agency to actually come in and help organizations embed purpose into the DNA of their business and really change the way they run to help make them more focused and more effective.Jonathan (1m 22s):Wow. So you’ve just given me a whole month full there in terms of how you provided. So you, so you’ve developed a process for walking companies through really developing purpose driven businesses. So is it, is that something that I starts from the top down and it gets woven and you talked about woven, weaving it into the DNA of a, of a company. And I would imagine that that’s a monumental lift to get the entire team on board. So can you give us a little insight into the process that you go through?Katie (1m 54s):Absolutely. That happens. So for us, it’s actually top down and bottom up, you know, you, while you can have something that all, you know, all of your stakeholders agree on. We like to say that decision by committee is typically ineffective, equally having leadership kind of mandate that this is just what it is, is most likely not going to get you the buy-in enthusiasm that you’re really looking for engaging, you know, your team or customers and, and any other stakeholders that you’re excited to have around this. So the way that we like to look at it, as we always start with, you know, a real deep dive into what’s here, unless we’re starting with a blank slate, which is incredibly rare, and whether you intended it or not, you’ve already started to determine who you are as a company, whether that’s as a brand or as a business for preferably in my mind, they are one in the same.Katie (2m 43s):We really try to understand what’s going on from those stakeholder perspectives. And we start with that core strategy, which is done with all their thoughts in mind. And we typically do in a working session with multiple stakeholders. It has to include the founder CEO executive director, because they ultimately have to own it as the leader at the end of the day. But we want to make sure that multiple perspectives, key perspectives are represented in that development. We do always work to test it out before we go any further, whether that’s building out the rest of their brand or sitting and saying, okay, how are we going to build this into your processes, systems, policies, and other things throughout your business.Jonathan (3m 21s):So Katie, what types of enterprises or organizations you’re working with? You know, I think a lot of people here develop my brand, build my brand and tell my story as a startup exercise that I’d imagine that’s not the case at all. You’re probably dealing with some established businesses that are either looking to refine their messaging and their brand and, or refine their perception in the marketplace and perhaps internally as well. So tell us a little bit about that.Katie (3m 49s):Yes. So we work with both for profit and nonprofit organizations. From our point of view, your legal tax structure is irrelevant to running an effective purpose driven business, but we do have a tendency to work with organizations that are at some growth inflection point, whatever that means to them. Maybe they’re a startup, that’s reached a more mature stage of funding. Maybe they’re an organization that’s been around 20 years and they’ve realized that they really need to relook at what they’re doing. It’s, it’s no longer producing the results that they’re looking for. And that’s usually when we get the call to say, Hey, we’re not really sure that what we’re doing is where we need to be. Or one of the main reasons we actually get the call is we’ve noticed that, you know, this department is doing one thing and this department’s doing another.Katie (4m 34s):And you know, our brand is not really very aligned, which is the word we get a lot. How do we get everybody on the same page? And that’s, that’s where we can be really helpful, whether you’re early in the game and you’re just growing so fast that that’s been difficult to do, or you’ve, you’ve reached a point in maturity where we can really look at that and in an all perfect honesty, sometimes those little later in the game clients, and we can be a little more effective because there’s just more to work with as far as your stakeholders and where they are and really understanding what value you deliverJonathan (5m 3s):And what is the timetable for an engagement or to walk through the process. What does, what does that typically look like if there is a difficult,Katie (5m 12s):Well, we try to pretend there is, but it’s, it’s always a little different for each organization, depending on where, where they are. And we like to say, we’ll work with you until you get to something that everybody’s excited about for our brand build process. We always target 12 to 16 weeks, depending on the size of certain aspects of your brand, like your website. It may take us a little bit longer, but we work really hard not to make these like a multi-year adventure for matter of pulse where we’re really looking at going across your whole business and how do we really get this together? So there’s the initial work, which takes a similar amount of time, sometimes a couple of weeks longer, depending on the size of the organization and how many stakeholders we need to work with to really understand what’s going on as well as how complex are businesses.Katie (5m 56s):And then that one, we have a, to be involved to check in at different points, whether that’s quarterly, every six months annually, we work with the organization to figure out what’s fast, but we usually don’t come in and do it now, poofs your purpose driven. You’re done. It’s it’s ongoing work and never really ends,Jonathan (6m 14s):You know, just to understand fully does your process include once you’ve developed the, whether it’s text verbiage, I kinda, you know, imagery, whatever it is around the brand does that also include development of collateral and or websites, et cetera, all of that.Katie (6m 35s):So matter seven, we take you from that core strategy through your brand identity, we generally create an about video as part of our standard process or story-based video for your company or organization. We will write the content for design and build your website. And then we do a multi-tiered launch. We then have optional steps. Most of our clients include at least one of them, which is to work with your leader on their positioning and how that intersects with your purpose design. We’ve if you can design it, we’ve done something for some client at some point in time. And then photography. We do have some clients who ask for either new portraits or a totally new library of branded photos, which we can help with as well.Jonathan (7m 15s):Hmm. So it really a full scale full service agency in terms of execution as well. Yeah, that’s fascinating. Are you, are you seeing a shift over the course of the last year, 16 months as this pandemic has evolved in terms of companies being introspective or at least looking to try and reposition themselves? You know, obviously a lot of sectors have been tremendously impacted. Others have thrived tremendously. Has it, have you, have you seen some trends emerge over the course of the pandemic?Katie (7m 47s):You know, for us, we were somewhat fortunate that a lot of our clients were not in the, you know, grossly affected pool. So they were able to kind of take their course and with some adjustments keep moving forward, which was certainly good for us. Good for them. Good for the communities or customers that they serve. What we’ve seen is definitely an uptick in interest saying, oh, well, I, you know, I always wanted to run my business this way, or like, I’ve always thought we had a purpose. Cause like I was the founder and I put one here, but we’re starting to see a little bit more awareness, especially with the increase of remote that what was once kind of relegated to the land of osmosis that people would just pick it up because we’re here, isn’t going to work anymore.Katie (8m 28s):You really have to put the effort in to build it in documented, as we would say, embedded into what’s really going on versus leaving it to, I don’t want to say total chance, but leaving it to those happenstance opportunities that people are all going to be on this page, both strategically and aspirationally.Jonathan (8m 47s):Yeah. You know, it’s interesting. And you say woven into the DNA of the organization or, or being able to embed it in the DNA. In my experience, leaders or founders of organizations have a, a very myopic sort of perception of how, how, you know their view is, Hey, I know what everybody else knows it shouldn’t know. And, and, and what we’ve often said by day, we work as management consultants is just because you repeat it a thousand times doesn’t mean it, everybody else believes it or has, you know, embedded it within their DNA. And it takes incredible amounts of repetition and consistency to drive it. It’s just like training. You know, it’s not a one and done type of effort.Jonathan (9m 28s):And we’ve found that companies who adopt these things and make it part of their DNA and part of their lexicon within their organization can build their brands effectively and, and build that consistency across the whole organization. I’ve worked with some companies that have been using something as simple as the tagline, but using it consistently for 2, 3, 4, 5 years before, you know, going from senior level of the organization down through mid-level and down through rank and file. So to speak, people are finally starting to embrace it, to utilize it, but it takes a long time.Katie (10m 1s):Yes. And it’s one of those things that we have to work in our own education to be like, it’s not once in time, you know, you from brand building, which people are like, oh, I built the brand I’m done now. And we’re like, no, all the way to, you know, if you really want to embed this and change how you run your business, fundamentally, like it’s an every day thing that you need to be paying attention to, you know, taglines or guiding principles, or some people call them rallying cries can be helpful because that’s, you know, it’s short, it’s easy to remember. It’s easy to repeat, to make sure that people on the same page, we have one client who went that route, but it took them two years, three years to get everybody to get it. And it was sort of mind blowing that it took that long, but they’re a nonprofit with volunteers across the country.Katie (10m 43s):You know, they’re not following the same room every day. Right. You know, it, it requires some effort. We’ve also seen a lot and we put a lot around story, you know, does everybody know the strategic narrative? Can you all tell it because it’s something that people can access regardless of where they are in the company because humans understand stories. So how do we make sure we know how to tell the story and more importantly, make it relevant to each person? I think I couldn’t agree with more with your comment about the leader that you get that sort of Superman. Like I get it. So clearly everybody else does, you know, really thinking about like you get it because it’s your business and it’s relevant to you. How do you make sure that it’s relevant to the person and your sales team or the person in finance, you know, that they understand how, what they’re doing connects back.Jonathan (11m 26s):Absolutely great stuff. Our guests has been Katie Burkhart founder of matter seven and matter pulse where people want to reach out to you and talk about your process and your business and how you can help them. What’s the best way for them to reach out to them.Katie (11m 38s):The best way to get ahold of me is to find me on LinkedIn. I actually do respond to all of the message that I am sent. So please feel free to look me up by my name. There. You can find me I’m most likely wearing a black shirt on a white background so that it is really easy to find me part of brandJonathan (11m 55s):Following the Steve jobs, mold, keep it simple, great stuff. Katie Burkhart, founder of matter seven and a matter of pulse. It’s been a pleasure having you on radio entrepreneurs. Thank you so much. And we’ll be right back with another segment on radio entrepreneurs.Subscribe to our Podcast!Apple PodcastsSpotifyGoogle PodcastsStitcherFind us on Social MediaLinkedInYouTubeFacebookTwitterThe post “Embedding Purpose Into The DNA Of Your Business” with Katie Burkhart of Matter7 &amp; MatterPulse appeared first on Radio Entrepreneurs.

Link To Guest Website: <a href="https://matter7.co/" rel="nofollow" target="_blank">https://matter7.co/</a> &amp; <a href="https://matterpulse.com/" rel="nofollow" target="_blank">https://matterpulse.com/</a> <a href="https://myhabeats.co/" rel="nofollow" target="_blank"></a><a href="https://www.catalyte.io/" rel="noopener nofollow" target="_blank"></a>Title: “Embedding Purpose Into The DNA Of Your Business” Guest: Katie Burkhart – Matter7 &amp; MatterPulse Interviewer: Jonathan Freedman – MAGE LLC<h5>Click here to read the transcript</h5>Jonathan (0s): Welcome back to radio entrepreneurs. I’m Jonathan Freedman and our next guest up is Katie Burkhart. Katie’s the founder of Matter7 and Matter Pulse. Welcome to Radio Entrepreneurs.Katie (9s): Hi, thank you so much for having me. I’m excited to be here. Great.Jonathan (13s): Tell our listeners a little about your organizations and what it is that you do.Katie (17s): Absolutely. So I started my career rather early as a designer and I founded what is today mater seven. We are currently a boutique branding agency that builds purpose driven brands with our seven step process. We’re able to take you from core strategy all the way through launch. We also work with our clients to help them with things like impact storytelling, which I think is becoming an increasing need. And we’re very excited to get that out there doing that work. What I found was that many of our clients struggled to really make decisions against their core strategy and run an aligned organization, which as you might guess hurts not only their brand, but their business.Katie (60s): And after taking a step back, I ended up creating a system for how to run a purpose driven business and ultimately founded matter seven as a strategic agency to actually come in and help organizations embed purpose into the DNA of their business and really change the way they run to help make them more focused and more effective.Jonathan (1m 22s): Wow. So you’ve just given me a whole month full there in terms of how you provided. So you, so you’ve developed a process for walking companies through really developing purpose driven businesses. So is it, is that something that I starts from the top down and it gets woven and you talked about woven, weaving it into the DNA of a, of a company. And I would imagine that that’s a monumental lift to get the entire team on board. So can you give us a little insight into the process that you go through?Katie (1m 54s): Absolutely. That happens. So for us, it’s actually top down and bottom up, you know, you, while you can have something that all, you know, all of your stakeholders agree on. We like to say that decision by committee is typically ineffective, equally having leadership kind of mandate that this is just what it is, is most likely not going to get you the buy-in enthusiasm that you’re really looking for engaging, you know, your team or customers and, and any other stakeholders that you’re excited to have around this. So the way that we like to look at it, as we always start with, you know, a real deep dive into what’s here, unless we’re starting with a blank slate, which is incredibly rare, and whether you intended it or not, you’ve already started to determine who you are as a company, whether that’s as a brand or as a business for preferably in my mind, they are one in the same.Katie (2m 43s): We really try to understand what’s going on from those stakeholder perspectives. And we start with that core strategy, which is done with all their thoughts in mind. And we typically do in a working session with multiple stakeholders. It has to include the founder CEO executive director, because they ultimately have to own it as the leader at the end of the day. But we want to make sure that multiple perspectives, key perspectives are represented in that development. We do always work to test it out before we go any further, whether that’s building out the rest of their brand or sitting and saying, okay, how are we going to build this into your processes, systems, policies, and other things throughout your business.Jonathan (3m 21s): So Katie, what types of enterprises or organizations you’re working with? You know, I think a lot of people here develop my brand, build my brand and tell my story as a startup exercise that I’d imagine that’s not the case at all. You’re probably dealing with some established businesses that are either looking to refine their messaging and their brand and, or refine their perception in the marketplace and perhaps internally as well. So tell us a little bit about that.Katie (3m 49s): Yes. So we work with both for profit and nonprofit organizations. From our point of view, your legal tax structure is irrelevant to running an effective purpose driven business, but we do have a tendency to work with organizations that are at some growth inflection point, whatever that means to them. Maybe they’re a startup, that’s reached a more mature stage of funding. Maybe they’re an organization that’s been around 20 years and they’ve realized that they really need to relook at what they’re doing. It’s, it’s no longer producing the results that they’re looking for. And that’s usually when we get the call to say, Hey, we’re not really sure that what we’re doing is where we need to be. Or one of the main reasons we actually get the call is we’ve noticed that, you know, this department is doing one thing and this department’s doing another.Katie (4m 34s): And you know, our brand is not really very aligned, which is the word we get a lot. How do we get everybody on the same page? And that’s, that’s where we can be really helpful, whether you’re early in the game and you’re just growing so fast that that’s been difficult to do, or you’ve, you’ve reached a point in maturity where we can really look at that and in an all perfect honesty, sometimes those little later in the game clients, and we can be a little more effective because there’s just more to work with as far as your stakeholders and where they are and really understanding what value you deliverJonathan (5m 3s): And what is the timetable for an engagement or to walk through the process. What does, what does that typically look like if there is a difficult,Katie (5m 12s): Well, we try to pretend there is, but it’s, it’s always a little different for each organization, depending on where, where they are. And we like to say, we’ll work with you until you get to something that everybody’s excited about for our brand build process. We always target 12 to 16 weeks, depending on the size of certain aspects of your brand, like your website. It may take us a little bit longer, but we work really hard not to make these like a multi-year adventure for matter of pulse where we’re really looking at going across your whole business and how do we really get this together? So there’s the initial work, which takes a similar amount of time, sometimes a couple of weeks longer, depending on the size of the organization and how many stakeholders we need to work with to really understand what’s going on as well as how complex are businesses.Katie (5m 56s): And then that one, we have a, to be involved to check in at different points, whether that’s quarterly, every six months annually, we work with the organization to figure out what’s fast, but we usually don’t come in and do it now, poofs your purpose driven. You’re done. It’s it’s ongoing work and never really ends,Jonathan (6m 14s): You know, just to understand fully does your process include once you’ve developed the, whether it’s text verbiage, I kinda, you know, imagery, whatever it is around the brand does that also include development of collateral and or websites, et cetera, all of that.Katie (6m 35s): So matter seven, we take you from that core strategy through your brand identity, we generally create an about video as part of our standard process or story-based video for your company or organization. We will write the content for design and build your website. And then we do a multi-tiered launch. We then have optional steps. Most of our clients include at least one of them, which is to work with your leader on their positioning and how that intersects with your purpose design. We’ve if you can design it, we’ve done something for some client at some point in time. And then photography. We do have some clients who ask for either new portraits or a totally new library of branded photos, which we can help with as well.Jonathan (7m 15s): Hmm. So it really a full scale full service agency in terms of execution as well. Yeah, that’s fascinating. Are you, are you seeing a shift over the course of the last year, 16 months as this pandemic has evolved in terms of companies being introspective or at least looking to try and reposition themselves? You know, obviously a lot of sectors have been tremendously impacted. Others have thrived tremendously. Has it, have you, have you seen some trends emerge over the course of the pandemic?Katie (7m 47s): You know, for us, we were somewhat fortunate that a lot of our clients were not in the, you know, grossly affected pool. So they were able to kind of take their course and with some adjustments keep moving forward, which was certainly good for us. Good for them. Good for the communities or customers that they serve. What we’ve seen is definitely an uptick in interest saying, oh, well, I, you know, I always wanted to run my business this way, or like, I’ve always thought we had a purpose. Cause like I was the founder and I put one here, but we’re starting to see a little bit more awareness, especially with the increase of remote that what was once kind of relegated to the land of osmosis that people would just pick it up because we’re here, isn’t going to work anymore.Katie (8m 28s): You really have to put the effort in to build it in documented, as we would say, embedded into what’s really going on versus leaving it to, I don’t want to say total chance, but leaving it to those happenstance opportunities that people are all going to be on this page, both strategically and aspirationally.Jonathan (8m 47s): Yeah. You know, it’s interesting. And you say woven into the DNA of the organization or, or being able to embed it in the DNA. In my experience, leaders or founders of organizations have a, a very myopic sort of perception of how, how, you know their view is, Hey, I know what everybody else knows it shouldn’t know. And, and, and what we’ve often said by day, we work as management consultants is just because you repeat it a thousand times doesn’t mean it, everybody else believes it or has, you know, embedded it within their DNA. And it takes incredible amounts of repetition and consistency to drive it. It’s just like training. You know, it’s not a one and done type of effort.Jonathan (9m 28s): And we’ve found that companies who adopt these things and make it part of their DNA and part of their lexicon within their organization can build their brands effectively and, and build that consistency across the whole organization. I’ve worked with some companies that have been using something as simple as the tagline, but using it consistently for 2, 3, 4, 5 years before, you know, going from senior level of the organization down through mid-level and down through rank and file. So to speak, people are finally starting to embrace it, to utilize it, but it takes a long time.Katie (10m 1s): Yes. And it’s one of those things that we have to work in our own education to be like, it’s not once in time, you know, you from brand building, which people are like, oh, I built the brand I’m done now. And we’re like, no, all the way to, you know, if you really want to embed this and change how you run your business, fundamentally, like it’s an every day thing that you need to be paying attention to, you know, taglines or guiding principles, or some people call them rallying cries can be helpful because that’s, you know, it’s short, it’s easy to remember. It’s easy to repeat, to make sure that people on the same page, we have one client who went that route, but it took them two years, three years to get everybody to get it. And it was sort of mind blowing that it took that long, but they’re a nonprofit with volunteers across the country.Katie (10m 43s): You know, they’re not following the same room every day. Right. You know, it, it requires some effort. We’ve also seen a lot and we put a lot around story, you know, does everybody know the strategic narrative? Can you all tell it because it’s something that people can access regardless of where they are in the company because humans understand stories. So how do we make sure we know how to tell the story and more importantly, make it relevant to each person? I think I couldn’t agree with more with your comment about the leader that you get that sort of Superman. Like I get it. So clearly everybody else does, you know, really thinking about like you get it because it’s your business and it’s relevant to you. How do you make sure that it’s relevant to the person and your sales team or the person in finance, you know, that they understand how, what they’re doing connects back.Jonathan (11m 26s): Absolutely great stuff. Our guests has been Katie Burkhart founder of matter seven and matter pulse where people want to reach out to you and talk about your process and your business and how you can help them. What’s the best way for them to reach out to them.Katie (11m 38s): The best way to get ahold of me is to find me on LinkedIn. I actually do respond to all of the message that I am sent. So please feel free to look me up by my name. There. You can find me I’m most likely wearing a black shirt on a white background so that it is really easy to find me part of brandJonathan (11m 55s): Following the Steve jobs, mold, keep it simple, great stuff. Katie Burkhart, founder of matter seven and a matter of pulse. It’s been a pleasure having you on radio entrepreneurs. Thank you so much. And we’ll be right back with another segment on radio entrepreneurs.Subscribe to our Podcast!Apple PodcastsSpotifyGoogle PodcastsStitcherFind us on Social MediaLinkedInYouTubeFacebookTwitterThe post <a href="https://radioentrepreneurs.com/2021/06/11/embedding-purpose-into-the-dna-of-your-business-with-katie-burkhart-of-matter7-matterpulse/" rel="nofollow" target="_blank">“Embedding Purpose Into The DNA Of Your Business” with Katie Burkhart of Matter7 &amp; MatterPulse</a> appeared first on <a href="https://radioentrepreneurs.com" rel="nofollow" target="_blank">Radio Entrepreneurs</a>.

“Embedding Purpose Into The DNA Of Your Business” with Katie Burkhart of Matter7 & MatterPulse

“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn.Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Katie BurkhartKatie Burkhart is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable.She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy.Episode HighlightsWhat does it mean for a brand to have a purpose? Katie walked us through her five-part system. Purpose-driven brands must have: Purpose Mission Vision Values Story or strategic narrative How do you find these pieces of your brand? “It’s all about refine, define, and develop,” Katie shared as she built on this further.Is purpose-driven branding easier for nonprofits? This was a question I’d recently gotten from one of Katie’s client’s—the smart folks at Kids’ Chance where I served as keynote speaker at their national conference. “That depends,” cautioned Katie. “How semantic do you want to get. A lot of nonprofits have a mission but not a purpose.”What brand has made Katie smile recently? Katie told about a very purposeful smile she’d had in response to a recent takeout order from American Joe’s Bar and Grill. The power of the hand-written note prevails!To learn more, check out Katie’s website (and her newsletter there) and connect with her on LinkedIn.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.  Subscribe to the podcast – You can subscribe to the show via Apple Podcasts, Spotify, Google Play, Stitcher, TuneIn, and RSS.  Rate and review the show – If you like what you’re hearing, head over to Apple Podcasts and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.  OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

“As branders, the word soup is absolutely unbelievable.” Words matter. And if you like words as much as Katie Burkhart and I both do, you’ll love this week’s episode. We discuss defining, refining, and developing your brand’s purpose, mission, vision, and more. What do all of these labels mean and how can they help you and your brand? Listen to Katie and learn.Enjoy This Episode Now<ul> <li>Download Episode</li> <li><a href="https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">Listen on Apple Podcasts</a></li> <li><a href="https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk" rel="nofollow" target="_blank">Listen on Spotify</a></li> </ul>About Katie Burkhart<a href="https://www.linkedin.com/in/katharineburkhart/" rel="nofollow" target="_blank">Katie Burkhart</a> is on a mission to move purpose from aspirational messaging to tangible business practice by making the purpose-driven model more accessible and actionable.She started by founding Matter 7, which has built purpose-driven brands for almost a decade. More recently, she launched MatterPulse, which helps organizations run and grow against the double bottom line. Her latest project, MatterLogic, outlines what it means to be purpose-driven and how to operationalize your purpose, solidly moving purpose from brand to business strategy.Episode HighlightsWhat does it mean for a brand to have a purpose? Katie walked us through her five-part system. Purpose-driven brands must have:<ol> <li>Purpose</li> <li>Mission</li> <li>Vision</li> <li>Values</li> <li>Story or strategic narrative</li> </ol>How do you find these pieces of your brand? “It’s all about refine, define, and develop,” Katie shared as she built on this further.Is purpose-driven branding easier for nonprofits? This was a question I’d recently gotten from one of Katie’s client’s—the smart folks at Kids’ Chance where I served as keynote speaker at their national conference. “That depends,” cautioned Katie. “How semantic do you want to get. A lot of nonprofits have a mission but not a purpose.”What brand has made Katie smile recently? Katie told about a very purposeful smile she’d had in response to a recent takeout order from American Joe’s Bar and Grill. The power of the hand-written note prevails!To learn more, check out <a href="https://katieburkhart.me/" rel="nofollow" target="_blank">Katie’s website</a> (and her newsletter there) and connect with her on <a href="https://www.linkedin.com/in/katharineburkhart/" rel="nofollow" target="_blank">LinkedIn</a>.As We Wrap …Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.On Brand is sponsored by my book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. <a href="http://www.nickwestergaard.com/books/brand-now/" rel="nofollow" target="_blank">Learn more</a>.<ul> <li> Subscribe to the podcast – You can subscribe to the show via <a href="https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/2Hq9fjctcpm3YKlJFuXmRk" rel="nofollow" target="_blank">Spotify</a>, <a href="https://play.google.com/music/listen#/ps/I6xnjeogoyostq7pyu3xh3kqi4a" rel="nofollow" target="_blank">Google Play</a>, <a href="http://app.stitcher.com/browse/feed/40156/details" rel="nofollow" target="_blank">Stitcher</a>, <a href="https://tunein.com/radio/On-Brand-p967623/" rel="nofollow" target="_blank">TuneIn</a>, and <a href="https://www.branddrivendigital.com/feed/podcast/" rel="nofollow" target="_blank">RSS</a>.</li> <li> Rate and review the show – If you like what you’re hearing, head over to <a href="https://podcasts.apple.com/us/podcast/on-brand-podcast-about-branding/id1113563080?mt=2" rel="nofollow" target="_blank">Apple Podcasts</a> and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.</li> <li> OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? <a href="https://www.branddrivendigital.com/how-to-rate-and-review-a-podcast-in-itunes/" rel="nofollow" target="_blank">Check this out</a>.</li> </ul>Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>