Vivek Balasubramanian's guest appearances

Vivek Balasubramanian

Growth Marketing Today

ProductLed Podcast

Melanie Crissey

Wes Bush

Anuj Adhiya

Connor Bradley

Chris Smith

Kieran Flanagan

Jessica Mehring

Ed Fry

Patrick Campbell

Sujan Patel

Sean Ellis

Val Geisler

Aaron Krall

Josh Garofalo

Mark Roberge

OwlTail

Unifying product, growth, and marketing is no walk in the park but today’s guest makes it look easy. Vivek Balasubramanian is the director of growth at Wave, an award-winning financial software designed for entrepreneurs. In this episode, Vivek shares how he became the director of growth at Wave, what FAE means, how he got the executive team’s buy in, and the experiments they are currently conducting.  Show Notes [01:03] What Wave is and what it does [04:03] How he became the director of growth at Wave [08:33] How he made sure the executive team knew what he was doing [10:23] How he makes sure what he presents is predictable [11:41] Metric he’s accountable for [12:34] What FAE is and why is the aha moment not enough to define somebody as activated [17:16] How the FAE for invoicing is related to the FAE for payments [18:24] How people can figure out their first activation event for users [20:21] How he got the executive team’s buy in [22:04] How the product team has changed now that they’ve embraced the FAE framework [26:02] Number of times they get together to review the metrics [26:42] Changes and experiments they’ve implemented [32:40] Interesting thing about data and metrics [36:11] The experiment they are running [37:47] How they figure out who needs guidance [40:19] His advice for growth teams [43:10] Where people can find him online [43:43] Where people can find out more about Wave About Vivek Balasubramanian Vivek Balasubramanian is the director of growth at Wave, an award-winning financial services software company with more than 250 employees. They are serving entrepreneurs and freelancers around the world. As director of growth at Wave, Vivek is accountable for business activation, monetization, and retention. Some of his specialties include revenue and demand generation, funnel experiments, marketing data management, and leading functional teams. Links StarbucksH&amp;R Block CanadaShopifyZoomTrelloPaul Marshall on LinkedIn Profile Vivek Balasubramanian on LinkedInWave WebsiteWave on FacebookWave on TwitterWave on LinkedInVivek’s Email Address: vivek@waveapps.com

Unifying product, growth, and marketing is no walk in the park but today’s guest makes it look easy. Vivek Balasubramanian is the director of growth at Wave, an award-winning financial software designed for entrepreneurs. In this episode, Vivek shares how he became the director of growth at Wave, what FAE means, how he got the executive team’s buy in, and the experiments they are currently conducting.  Show Notes [01:03] What Wave is and what it does [04:03] How he became the director of growth at Wave [08:33] How he made sure the executive team knew what he was doing [10:23] How he makes sure what he presents is predictable [11:41] Metric he’s accountable for [12:34] What FAE is and why is the aha moment not enough to define somebody as activated [17:16] How the FAE for invoicing is related to the FAE for payments [18:24] How people can figure out their first activation event for users [20:21] How he got the executive team’s buy in [22:04] How the product team has changed now that they’ve embraced the FAE framework [26:02] Number of times they get together to review the metrics [26:42] Changes and experiments they’ve implemented [32:40] Interesting thing about data and metrics [36:11] The experiment they are running [37:47] How they figure out who needs guidance [40:19] His advice for growth teams [43:10] Where people can find him online [43:43] Where people can find out more about Wave About Vivek Balasubramanian Vivek Balasubramanian is the director of growth at Wave, an award-winning financial services software company with more than 250 employees. They are serving entrepreneurs and freelancers around the world. As director of growth at Wave, Vivek is accountable for business activation, monetization, and retention. Some of his specialties include revenue and demand generation, funnel experiments, marketing data management, and leading functional teams. Links <ul><li><a href="https://www.starbucks.com" rel="nofollow" target="_blank">Starbucks</a></li><li><a href="https://www.hrblock.ca" rel="nofollow" target="_blank">H&amp;R Block Canada</a></li><li><a href="https://www.shopify.com" rel="nofollow" target="_blank">Shopify</a></li><li><a href="https://zoom.us" rel="nofollow" target="_blank">Zoom</a></li><li><a href="https://trello.com" rel="nofollow" target="_blank">Trello</a></li><li><a href="https://www.linkedin.com/in/pmarshall/?originalSubdomain=ca" rel="nofollow" target="_blank">Paul Marshall on LinkedIn</a></li></ul> Profile <ul><li><a href="https://www.linkedin.com/in/vivekbala/?originalSubdomain=ca" rel="nofollow" target="_blank">Vivek Balasubramanian on LinkedIn</a></li><li><a href="https://www.waveapps.com" rel="nofollow" target="_blank">Wave Website</a></li><li><a href="https://www.facebook.com/WaveHQ/" rel="nofollow" target="_blank">Wave on Facebook</a></li><li><a href="https://twitter.com/wavehq" rel="nofollow" target="_blank">Wave on Twitter</a></li><li><a href="https://www.linkedin.com/company/wave-hq/" rel="nofollow" target="_blank">Wave on LinkedIn</a></li><li>Vivek’s Email Address: <a href="mailto:vivek@waveapps.com">vivek@waveapps.com</a></li></ul>

The User Activation Framework That Unified Product, Growth, and Marketing

According to Vivek, the Head of Growth at Wave, your job of onboarding new users doesn't end when they experience the first "aha" moment, but what he calls the "First Activation Event" or FAE for short. In this episode, Vivek shares his user activation framework that helped Wave get acquired by H&amp;R Block for $537 million.

The User Activation Framework At Wave with Vivek Balasubramanian, Director of Growth at Wave  (GMT097)