Willem Paling
4 Podcast Episodes
Australian marketers flatlining on data and digital capability and losing CX remit: Coles Sam McLeod, ex-Woolies X exec Willem Paling on why and what next
Australian marketers flatlining on data and digital capability and losing CX remit: Coles Sam McLeod, ex-Woolies X exec Willem Paling on why and what next
Skills and capabilities across digital marketing, CX, data and analytics have flatlined in Australia over the last three... Read more
25 Apr 2022
•
47mins
Willem Paling - Data, Segmentation & Targeting Strategy - How to slice and dice your market scientifically - S3 Ep2
Willem Paling - Data, Segmentation & Targeting Strategy - How to slice and dice your market scientifically - S3 Ep2
“It’s easy to make bad decisions with data” he said straight off the bat. In today’s tech infected world, it can seem vo... Read more
21 Mar 2022
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1hr 15mins
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Programmatic In Your Pocket | Dr. Willem Paling | Part 2
Programmatic In Your Pocket | Dr. Willem Paling | Part 2
Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp. Visit LiveRamp to ... Read more
7 Apr 2020
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29mins
Measuring Effectiveness for Brands: Willem Paling from IAG
Measuring Effectiveness for Brands: Willem Paling from IAG
William Paling, Director, Media and Technology at IAG, gives some expert insights into why it’s so crucial for brands to... Read more
17 Sep 2017
•
16mins
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