Mark Traphagen's guest appearances

Mark Traphagen

SEO Podcast The Unknown Secrets of Internet Marketing

Digital Marketing Radio

Search Engine Journal Show

The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Content Warfare

Bank On It

School for Startups Radio

On Track Tips | Small Business | Marketing | Branding | Social Media | SEO 

The Write Podcast | Hosted by Express Writers

OMReport.de » OMReport.de Podcast

The Interview Show

Google For Business Podcast

SEM Synergy on Cranberry.fm

Video SMarketing Mastery - Video, Sales & Marketing Secrets

Rand Fishkin

Jay Baer

Joe Pulizzi

Eric Enge

Lily Ray

Neal Schaffer

Kevin Indig

Barry Schwartz

Mark Schaefer

Eli Schwartz

Martin Shervington

Duane Forrester

Cindy Krum

Mordy Oberstein

Lee Odden

OwlTail

On Episode 3 guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.Mark is an award-winning veteran of Internet and search marketing. He sheds light on the following questions and topics:  The latest updates to Google's search algorithm Blogging and website content for improved SEO and PR Can startups displace the giants in search results? Why good UX is so important How to combine SEO and PR for the best results  Interact with Mark Traphagen: Twitter: https://twitter.com/marktraphagen LinkedIn: https://linkedin.com/in/marktraphagen Other resources: seoClarity SEO &amp; Content Marketing Learning Center https://www.seoclarity.net/seo-content-learning-center FREE Spark Content Optimizer Chrome extension: https://www.seoclarity.net/spark-content-optimizer/ FREE Schema Builder &amp; Tester (tool for implementing structured data code on your site) https://schema.dev  To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com Want to be a guest on a future episode? We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!

PR: Done & Doner

On Episode 3 guest Mark Traphagen,  VP of Product Marketing and Training for SEOclarity, joins host Bob Geller to discuss the state of SEO and relevance for PR.Search continues to drive most website traffic, yet many in the PR field are unsure of how to leverage it for the best content and earned media results.Mark is an award-winning veteran of Internet and search marketing. He sheds light on the following questions and topics: <ul> <li>The latest updates to Google's search algorithm</li> <li>Blogging and website content for improved SEO and PR</li> <li>Can startups displace the giants in search results?</li> <li>Why good UX is so important</li> <li>How to combine SEO and PR for the best results</li> </ul> Interact with Mark Traphagen: Twitter: <a href="https://avanan.url-protection.com/v1/url?o=https%3A//twitter.com/marktraphagen&amp;g=YjMyZGJhMjA1ZWVkYThkZg==&amp;h=M2U2OWM2NDRjODk3ZmM5OTJmM2NkYmM2ZGQ4Njk3ZDhhZGQ5NzkwZWQ3ZDdmMDQyNjc3YzkyYmU2NWEwNDZlYw==&amp;p=YXAzOmZ1c2lvbnByOmF2YW5hbjpnOjNiZGVlMzgyYjU3ZWQ1MTc0ZTUyNmQ1ODFlMWYwMjBjOnYx" rel="nofollow" target="_blank">https://twitter.com/marktraphagen</a> LinkedIn: <a href="https://avanan.url-protection.com/v1/url?o=https%3A//linkedin.com/in/marktraphagen&amp;g=ODhjMDljODE5OWJhN2U4ZQ==&amp;h=Njg2NDZkNzc3YmE2ZDQ0NTgwN2NjNjkzYzg1ZTI3ZDI3MjIxMWEyZDVhODk5OTdkNDdjYTZlZjE4NzRhNjliNg==&amp;p=YXAzOmZ1c2lvbnByOmF2YW5hbjpnOjNiZGVlMzgyYjU3ZWQ1MTc0ZTUyNmQ1ODFlMWYwMjBjOnYx" rel="nofollow" target="_blank">https://linkedin.com/in/marktraphagen</a> Other resources: seoClarity SEO &amp; Content Marketing Learning Center <a href="https://avanan.url-protection.com/v1/url?o=https%3A//www.seoclarity.net/seo-content-learning-center&amp;g=NDFiNDE2NmI2NmMzZjI5YQ==&amp;h=NjYzYjg5ODQ4MzhkNGI5NWYwZWE1Y2M4NDVkMmY0NTE4NDNiMTU2NTAxYjYyYzc3ZjYzZTFkMDI5YjY5NDlhYQ==&amp;p=YXAzOmZ1c2lvbnByOmF2YW5hbjpnOjNiZGVlMzgyYjU3ZWQ1MTc0ZTUyNmQ1ODFlMWYwMjBjOnYx" rel="nofollow" target="_blank">https://www.seoclarity.net/seo-content-learning-center</a> FREE Spark Content Optimizer Chrome extension: <a href="https://avanan.url-protection.com/v1/url?o=https%3A//www.seoclarity.net/spark-content-optimizer/&amp;g=ZDUwZDY4NjMyZTk5NmM5MQ==&amp;h=ZjE4ODIzNDAxYmNkZjNmZWExMWI5Mjc2ZTAzMjA2YzM4MzgzNTZkOGU2NmNhMTM2NGYyNWYxZGEyZDhjMWE5NQ==&amp;p=YXAzOmZ1c2lvbnByOmF2YW5hbjpnOjNiZGVlMzgyYjU3ZWQ1MTc0ZTUyNmQ1ODFlMWYwMjBjOnYx" rel="nofollow" target="_blank">https://www.seoclarity.net/spark-content-optimizer/</a> FREE Schema Builder &amp; Tester (tool for implementing structured data code on your site) <a href="https://avanan.url-protection.com/v1/url?o=https%3A//schema.dev&amp;g=YmQzMjk2NjNlMGY3MjJjNQ==&amp;h=MWQ1MGQ3MTY4ZjdjMDBmYTJmY2U1NzMyMzcwZTMyZThmMTg4NzQ0YWIyYjI0YjRhYjJkZmE4ZDg4YjMxMjBkYQ==&amp;p=YXAzOmZ1c2lvbnByOmF2YW5hbjpnOjNiZGVlMzgyYjU3ZWQ1MTc0ZTUyNmQ1ODFlMWYwMjBjOnYx" rel="nofollow" target="_blank">https://schema.dev</a> To contact Bob Geller about the podcast or features, he can be reached at Bob.Geller@Fusionpr.com Want to be a guest on a future episode? We'd love to hear who you'd like us to feature as a guest. Simply reply to this email and let us know who you think would be a great fit—even (and especially) if that's you!

Episode 3: "SEO Clarity" with Mark Traphagen

8 Google SEO Tips for Page One ResultsThe competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable Here's how: Author: Mark TraphagenSource: https://www.searchenginejournal.com/google-seo-page-one-tips/352704/--Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape.Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand!You can also watch his episode here: https://bestseopodcast.com/Follow us on:https://www.facebook.com/EWRDigitalhttps://www.instagram.com/thebestseopodcast/https://www.tiktok.com/@bestseopodcasthttps://www.linkedin.com/company/bestseopodcastPowered by: EWRdigital.comHost's: Matt Bertram &amp; Chris Burres Disclaimer: For Educational and Entertainment  purposes Only.

8 Google SEO Tips for Page One Results The competition for a spot on page one of Google can be fierce, but with the right SEO work and effort, it is achievable Here's how: Author: Mark Traphagen Source: <a href="https://www.searchenginejournal.com/google-seo-page-one-tips/352704/" rel="nofollow" target="_blank">https://www.searchenginejournal.com/google-seo-page-one-tips/352704/ </a> -- Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. Great for internal marketers, business owners, and agencies from novice to experienced in using the internet to market and grow a brand! You can also watch his episode here:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHdybmxBQ0NvN2F0UTE4Y3FqOWxMeVEtQm5IUXxBQ3Jtc0trX244enQtWUpTek1wQU12SlpPTHJOYi12dW1HckhIZnBXcXUzYmVuMHhLdmpNeU1CRU03Sk45X09LZFVCUXdiOHEtQS1SZGlqRHNfUF9tWklrYVpmXzJEX2FVVzBTUlRFMTVVVVh5aG5YUHBrSGpzQQ&amp;q=https%3A%2F%2Fbestseopodcast.com%2F&amp;v=4Pd3dyxvYl0" rel="nofollow" target="_blank"> https://bestseopodcast.com/</a> Follow us on:<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbGhYSzl1OE1VZjV4aUZldmRzbDFsLWNreWo2QXxBQ3Jtc0tuY0pwSkMyN0hpUmgxUWdpTTRHYjdNWVg2WURHSHpJSGlrZWlqVFY2R29sM3BSenhsdUh0RUItcFlZSUcxU2VvT2pDdmFYMGtQaEVkRE1XLS1ISm5HYlZ2eW5SSndLUG95OC1pQTgyNGZLVGJlM0Frcw&amp;q=https%3A%2F%2Fwww.facebook.com%2FEWRDigital&amp;v=MlA95AVG74M" rel="nofollow" target="_blank">https://www.facebook.com/EWRDigital</a><a href="https://www.instagram.com/thebestseopodcast/" rel="nofollow" target="_blank">https://www.instagram.com/thebestseopodcast/</a><a href="https://www.tiktok.com/@bestseopodcast" rel="nofollow" target="_blank">https://www.tiktok.com/@bestseopodcast</a><a href="https://www.linkedin.com/company/bestseopodcast" rel="nofollow" target="_blank">https://www.linkedin.com/company/bestseopodcast</a> Powered by: <a href="https://www.ewrdigital.com/" rel="nofollow" target="_blank">EWRdigital.com</a>Host's: <a href="https://www.linkedin.com/in/mattbertramlive/" rel="nofollow" target="_blank">Matt Bertram</a> &amp; Chris Burres  Disclaimer: For Educational and Entertainment  purposes Only.

Episode 513: 8 Google SEO Tips for Page One Results by Mark Traphagen #513

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO. [00:04:44] What are some other metrics that should be more important than just rank? [00:11:25] It’s not about rank, at some point it’s a brand marketing position. [00:14:03] Does Google even want to give you a click?  [00:15:02] We can waste a lot of time complaining about changes from Google...Google’s taking with one hand, giving with another. [00:21:40] Over 1200 SERP features on Google [00:25:50] Google’s goal

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how we might be wasting time even talking about them as much as we do in SEO. [00:04:44] What are some other metrics that should be more important than just rank? [00:11:25] It’s not about rank, at some point it’s a brand marketing position. [00:14:03] Does Google even want to give you a click?  [00:15:02] We can waste a lot of time complaining about changes from Google...Google’s taking with one hand, giving with another. [00:21:40] Over 1200 SERP features on Google [00:25:50] Google’s goal

427 | Matching User Intent on Google Search with Mark Traphagen

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives us a perspective of what is a good make-up of an enterprise SEO skill set.  Happy to have been able to catch up with Mark and have a good solid discussion.   [00:06:22]  Getting behind the curtain of Big Data inside of a NSEO software provider [00:09:20]  The biggest issue in enterprise SEO. The time to move from data to insight to action [00:13:12]  Listening to SEO’s is an important part of developing SaaS SEO software [00:14:00]  How many enterprise SEOS actually “get” the goals of their business? What have you seen from the most successful SEOs? [00:16:34]  Do we have to move as fast as Google is?  [00:21:34]  Matching our machine learning to the Google machine

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming an essential resource.  Mark Traphagen of SEO Clarity gives us his insights into these issues.  He also gives us a perspective of what is a good make-up of an enterprise SEO skill set.  Happy to have been able to catch up with Mark and have a good solid discussion.   [00:06:22]  Getting behind the curtain of Big Data inside of a NSEO software provider [00:09:20]  The biggest issue in enterprise SEO. The time to move from data to insight to action [00:13:12]  Listening to SEO’s is an important part of developing SaaS SEO software [00:14:00]  How many enterprise SEOS actually “get” the goals of their business? What have you seen from the most successful SEOs? [00:16:34]  Do we have to move as fast as Google is?  [00:21:34]  Matching our machine learning to the Google machine

425 | The Problems and Future of Enterprise SEO with Mark Traphagen

Mark Traphagen, VP Product Marketing &amp; Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

Mark Traphagen, VP Product Marketing &amp; Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

How to Scale Enterprise SEO with Edge SEO and Automation with Mark Traphagen - Ep. 228

My guest on this week’s episode of Suds &amp; Search is Mark Traphagen, Vice President of Product Marketing &amp; Training at seoClarity.Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader.A very short list of the conferences you may have heard Mark present at includes Pubcon, State of Search, MozCon, and all the different SMX events.He is a frequent columnist at Search Engine Journal, Search Engine Land, and on the seoClarity company blog.Where I think his talents shine brightest are on video series and webinars. Earlier this year, Mark put out a webinar titled the State of the Enterprise SEO Industry. I’m going to spend a lot of our conversation talking about the findings in that webinar.For years, he and his Eric Enge co-hosted the terribly impressive and often hilariously funny web series “Here’s Why.” I’m going to ask Mark about the video series. Between when I visited with Mark and this episode aired, Mark and Eric brought the band back together (pun intended) for a great episode about the power of user intent.There aren’t many people like Mark Traphagen. He is considered by many of his peers one of the smartest and kindest professionals working in digital marketing. That was on display when my four-year-old son decided to make a cameo appearance during our discussion.Join me for a conversation with Mark Traphagen. We’ll talk about Core Web Vitals, SERP Feature Changes, a nuanced view of rank tracking seoClarity calls visibility share, and we’ll spend a little time talking about lavender martinis.Listen to Suds &amp; Search Podcasts:Google Podcast:https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZzApple Podcast:https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363Spotify Podcast:https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTeSearchLab1801 W Belle PlaineSuite 107Chicago, IL 60613(312) 256-1574Catch SearchLab on these platforms:https://www.linkedin.com/company/searchlabdigital/ https://www.facebook.com/SearchLabDigital https://twitter.com/SearchLabAgency https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegASuds and Search Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0IiLocal Search Tuesdays Video Serieshttps://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDnSubscribe to Suds &amp; Search | Interviews With Today's Search Marketing Experts on Soundwise

Suds & Search | Interviews With Today's Search Marketing Experts

My guest on this week’s episode of Suds &amp; Search is Mark Traphagen, Vice President of Product Marketing &amp; Training at seoClarity. Mark is an indispensable member of the SEO community. He is ubiquitous on the conference circuit, a prolific blogger, vlogger, educator, and thought-leader. A very short list of the conferences you may have heard Mark present at includes Pubcon, State of Search, MozCon, and all the different SMX events. He is a frequent columnist at Search Engine Journal, Search Engine Land, and on the seoClarity company blog. Where I think his talents shine brightest are on video series and webinars. Earlier this year, Mark put out a webinar titled the State of the Enterprise SEO Industry. I’m going to spend a lot of our conversation talking about the findings in that webinar. For years, he and his Eric Enge co-hosted the terribly impressive and often hilariously funny web series “Here’s Why.” I’m going to ask Mark about the video series. Between when I visited with Mark and this episode aired, Mark and Eric brought the band back together (pun intended) for a great episode about the power of user intent. There aren’t many people like Mark Traphagen. He is considered by many of his peers one of the smartest and kindest professionals working in digital marketing. That was on display when my four-year-old son decided to make a cameo appearance during our discussion. Join me for a conversation with Mark Traphagen. We’ll talk about Core Web Vitals, SERP Feature Changes, a nuanced view of rank tracking seoClarity calls visibility share, and we’ll spend a little time talking about lavender martinis. Listen to Suds &amp; Search Podcasts: Google Podcast: <a href="https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz" rel="nofollow" target="_blank">https://podcasts.google.com/feed/aHR0cHM6Ly9teXNvdW5kd2lzZS5jb20vcnNzLzE1OTUzNTQ3MjgwNTZz</a> Apple Podcast: <a href="https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363" rel="nofollow" target="_blank">https://podcasts.apple.com/us/podcast/suds-search-interviews-todays-search-marketing-experts/id1526688363</a> Spotify Podcast: <a href="https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe" rel="nofollow" target="_blank">https://open.spotify.com/show/5ALxRpeDgIvg63bK6eoUTe</a> SearchLab 1801 W Belle Plaine Suite 107 Chicago, IL 60613 (312) 256-1574 Catch SearchLab on these platforms: <a href="https://www.linkedin.com/company/searchlabdigital/" rel="nofollow" target="_blank">https://www.linkedin.com/company/searchlabdigital/</a> <a href="https://www.facebook.com/SearchLabDigital" rel="nofollow" target="_blank">https://www.facebook.com/SearchLabDigital</a> <a href="https://twitter.com/SearchLabAgency" rel="nofollow" target="_blank">https://twitter.com/SearchLabAgency</a> <a href="https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA" rel="nofollow" target="_blank">https://www.youtube.com/channel/UC3kf-yP3bwhI6YvFFeKfegA</a> Suds and Search Video Series <a href="https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PLqSrUsIw8Jit8A6IwPpFw7IPKuuyGF0Ii</a> Local Search Tuesdays Video Series <a href="https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn" rel="nofollow" target="_blank">https://www.youtube.com/playlist?list=PLqSrUsIw8JiuxY0eDWZr7Us_WgNNP-GDn</a>Subscribe to <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Suds &amp; Search | Interviews With Today's Search Marketing Experts</a> on <a href="https://mysoundwise.com/soundcasts/1595354728056s" rel="nofollow" target="_blank">Soundwise</a>

🍺🔍  Suds and Search 58 | Mark Traphagen, VP of Product Marketing & Training at seoClarity

Mark Traphagen talks with Jason Barnard about SEO platformsMark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients.Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action.Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful!What you’ll learn from Mark Traphagen00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphagen’s Brand SERP04:02 A rundown of Google’s SERP features (1200+)07:06 Why did your featured snippet disappear from the SERP?09:15 The difference between Insight Platforms vs SEO Data Platforms14:13 A common problem with SaaS Platforms – providing big reports with few actionable insights21:02 How analysis automation can free up more time for what really matters: Content creation22:52 A SaaS platform success is measured by its client's results rather than the amount of platform usage24:46 Clients should be the judge of their own success26:34 Using customer feedback as a valuable resource for any business32:05 A simple system to turn data into practical tasksSubscribe to the podcastSubscribe here &gt;&gt;This episode was recorded live on video March 16th 2021Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Branded Search (and Beyond) with Jason Barnard

Mark Traphagen talks with Jason Barnard about SEO platforms Mark Traphagen is a social media and marketing expert with decades of experience in the field. He is currently VP of Product Marketing and Training for seoClarity – a leading enterprise SaaS SEO platform that provides AI-driven search insights to its clients. Data is a common commodity nowadays, and there are many tools out there that can provide you with boatloads of raw data. The problem comes when it's time to select the most useful data, make it actionable and minimise the lag between data analysis to action. Mark breaks down how seoClarity tackles those challenges and reveals the right system to adopt in order to automate a successful process from analysis to execution. Mark ends with a surprising singing reply to the podcast theme tune. Delightful! What you’ll learn from Mark Traphagen 00:00 Mark Traphagen with Jason Barnard01:05 Mark Traphagen’s Brand SERP04:02 A rundown of Google’s SERP features (1200+)07:06 Why did your featured snippet disappear from the SERP?09:15 The difference between Insight Platforms vs SEO Data Platforms14:13 A common problem with SaaS Platforms – providing big reports with few actionable insights21:02 How analysis automation can free up more time for what really matters: Content creation22:52 A SaaS platform success is measured by its client's results rather than the amount of platform usage24:46 Clients should be the judge of their own success26:34 Using customer feedback as a valuable resource for any business32:05 A simple system to turn data into practical tasks Subscribe to the podcast Subscribe here &gt;&gt; This episode was recorded live on video March 16th 2021 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now &gt;&gt;

Insight Platforms Vs SEO Data platforms (Mark Traphagen and Jason Barnard)

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin.Tools mentioned in this episode:Free Schema Builder tool: https://schema.devFree Spark Content Optimizer plugin: https://www.seoclarity.net/spark-content-optimizer/Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost. Go to https://www.seoclarity.net/seo-platform-essentials/ to learn more, and use code BH2020 at checkout for the discount. Offer valid until July 31, 2020.

Digital Marketing with Bill Hartzer

In this episode of the Digital Marketing with Bill Hartzer podcast, Bill Hartzer speaks with Mark Traphagen from SEO Clarity. They discuss Schema Markup for Websites, as well as Schema Markup and On Page SEO tools. Tools mentioned include SEO Clarity's Schema.Dev Chrome Plugin, SEO Clarity Essentials, and SEO Clarity's Spark Chrome Plugin. Tools mentioned in this episode: Free Schema Builder tool: <a href="https://schema.dev" rel="noopener nofollow" target="_blank">https://schema.dev</a> Free Spark Content Optimizer plugin: <a href="https://www.seoclarity.net/spark-content-optimizer/" rel="noopener nofollow" target="_blank">https://www.seoclarity.net/spark-content-optimizer/</a> Get 20% off for life on seoClarity Essentials, the three most-needed aspects of our SEO platform at an affordable cost. Go to <a href="https://www.seoclarity.net/seo-platform-essentials/" rel="noopener nofollow" target="_blank">https://www.seoclarity.net/seo-platform-essentials/</a> to learn more, and use code BH2020 at checkout for the discount. Offer valid until July 31, 2020.

Mark Traphagen on Schema, Schema Tools, and On Page SEO Tools

Google just made updates to their algorithm....again. As a digital marketer, it benefits you to align with where Google is going. Usually, this can be tricky, but Google did something different this time. Unexpectedly, Google disclosed their update — that page experience is now a primary ranking factor — and they’re giving businesses a chance to optimize their website before being penalized or “slapped.”   “We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them.” - Google  The message is clear: improve your website's user experience or get deranked in the search engines. This week I bring on one of the world’s leading Google authorities, Mark Traphagen. He’s a returning guest who’s going to update you on where Google is going and how you can prepare your business to take advantage of Google's page experience update. Bad marketers don’t follow developing trends or news. All they do is react. But I want you to be proactive. I want you to adjust your business for the changes ahead so you can ride out the storm like a boss! So take notes and prepare to align your business with Google on this week’s episode.

Google just made updates to their algorithm....again. As a digital marketer, it benefits you to align with where Google is going. Usually, this can be tricky, but Google did something different this time. Unexpectedly, Google disclosed their update — that page experience is now a primary ranking factor — and they’re giving businesses a chance to optimize their website before being penalized or “slapped.”   “We aim to confirm such updates when we feel there is actionable information that webmasters, content producers or others might take in relation to them.” - <a href="https://webmasters.googleblog.com/2019/08/core-updates.html" rel="nofollow" target="_blank">Google</a> The message is clear: improve your website's user experience or get deranked in the search engines. This week I bring on one of the world’s leading Google authorities, Mark Traphagen. He’s a returning guest who’s going to update you on where Google is going and how you can prepare your business to take advantage of Google's page experience update. Bad marketers don’t follow developing trends or news. All they do is react. But I want you to be proactive. I want you to adjust your business for the changes ahead so you can ride out the storm like a boss! So take notes and prepare to align your business with Google on this week’s episode.

Ep. 241: Where Google is Going & Aligning Your Business with Mark Traphagen

Here's how to think about ranking in relation to SEO decision-making, according to Mark Traphagen of seoClarity. The post  How SEOs Need to Be Thinking Differently About Ranking with Mark Traphagen [PODCAST] appeared first on Search Engine Journal.

Here's how to think about ranking in relation to SEO decision-making, according to Mark Traphagen of seoClarity. The post <a href="https://www.searchenginejournal.com/seo-think-differently-about-ranking-mark-traphagen-podcast/361684/" rel="nofollow" target="_blank"> How SEOs Need to Be Thinking Differently About Ranking with Mark Traphagen [PODCAST]</a> appeared first on <a href="https://www.searchenginejournal.com" rel="nofollow" target="_blank">Search Engine Journal</a>.