Erin Hintz's guest appearances

Erin Hintz

Marketing Trends

KIDNEY HEALTH INTERVIEW

Legends of Sales and Marketing

Heidi Melin

Ryan Carlson

Scott Holden

Meagen Eisenberg

Karen Wickre

Brian McCarthy

Grant Johnson

Stu Heinecke

Brian Rothenberg

Geoffrey Miller

Julie Liegl

Travis Chambers

Jay Baer

Jaleh Rezaei

Elisa Steele

OwlTail

Learn how a self-avowed introvert cultivates the confidence and connections that underpin her impressive success at both B2C and B2B companies. Find out how Erin Hintz, CMO of Barracuda, grew Symantec's Norton business from $350 million to $2 billion, and doubled Citrix SaaS revenue in three-and-a-half years.Legends of Sales and Marketing is produced by People.ai.

Learn how a self-avowed introvert cultivates the confidence and connections that underpin her impressive success at both B2C and B2B companies. Find out how Erin Hintz, CMO of Barracuda, grew Symantec's Norton business from $350 million to $2 billion, and doubled Citrix SaaS revenue in three-and-a-half years.Legends of Sales and Marketing is produced by <a href="https://people.ai/" rel="nofollow" target="_blank">People.ai</a>.

24. Marketing Legend Erin Hintz, Barracuda

The core goals for any marketing department revolves around the customer experience. But when you think about the customer journey, what is the difference between the marketing of a product and the experience of the product itself, and how should each of those blend together? “When you think about the customer experience, it's hard to tell whether it's part of the marketing experience or the actual product experience itself. As a result, the more consistency that you can deliver  for the end-user, between all of the different touchpoints that they have with the company, the better that experience will be.”Those are the words of Erin Hintz, the CMO of Barracuda Networks, a leader in security — protecting email, networks, data, and applications for businesses of all sizes. On this episode of Marketing Trends, Erin discusses how marketing departments can prevent the confusion that might happen between the marketing and product experiences in order to create a more cohesive overall customer experience. Plus, Erin discusses the importance of having a strong digital marketing program in place for inbound demand and the (messaging and content) shifts Barracuda made as companies went into the pandemic lockdowns.Main Takeaways:Let’s Get Virtual: Marketers need to come prepared with an idea of how they can convert in-person events into educational and entertaining online events. When events move to a virtual format, you need to be thinking about unique ways that you are making that webinar more impactful for the audience so that they are inclined to take part.Five Star Experience: Marketers need to take a hard look at the customer experience they are creating. Often, it’s hard to tell where the marketing experience and product experience differ. The more consistency that marketers can deliver for the end-user between all the different touchpoints along their journey, the better the user experience will be.Pivot on a Dime: Sometimes it’s necessary to alter your strategy, especially when unforeseen events occur. As marketers, your campaigns must be agile with the ability to alter your messaging to meet the moment. When your campaigns are flexible, it allows you to portray a more timely and impactful message to your audience.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

The core goals for any marketing department revolves around the customer experience. But when you think about the customer journey, what is the difference between the marketing of a product and the experience of the product itself, and how should each of those blend together? “When you think about the customer experience, it's hard to tell whether it's part of the marketing experience or the actual product experience itself. As a result, the more consistency that you can deliver  for the end-user, between all of the different touchpoints that they have with the company, the better that experience will be.”Those are the words of <a href="https://www.linkedin.com/in/erinhintz/" rel="nofollow" target="_blank">Erin Hintz</a>, the CMO of <a href="https://www.barracuda.com/" rel="nofollow" target="_blank">Barracuda</a> Networks, a leader in security — protecting email, networks, data, and applications for businesses of all sizes. On this episode of Marketing Trends, Erin discusses how marketing departments can prevent the confusion that might happen between the marketing and product experiences in order to create a more cohesive overall customer experience. Plus, Erin discusses the importance of having a strong digital marketing program in place for inbound demand and the (messaging and content) shifts Barracuda made as companies went into the pandemic lockdowns.Main Takeaways:<ul><li>Let’s Get Virtual: Marketers need to come prepared with an idea of how they can convert in-person events into educational and entertaining online events. When events move to a virtual format, you need to be thinking about unique ways that you are making that webinar more impactful for the audience so that they are inclined to take part.</li><li>Five Star Experience: Marketers need to take a hard look at the customer experience they are creating. Often, it’s hard to tell where the marketing experience and product experience differ. The more consistency that marketers can deliver for the end-user between all the different touchpoints along their journey, the better the user experience will be.</li><li>Pivot on a Dime: Sometimes it’s necessary to alter your strategy, especially when unforeseen events occur. As marketers, your campaigns must be agile with the ability to alter your messaging to meet the moment. When your campaigns are flexible, it allows you to portray a more timely and impactful message to your audience.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Creating a Cohesive Customer Experience with Barracuda’s CMO, Erin Hintz

Hintz Cabaluna

Episode TEN #kidneyhealthinterview 🎬🎤Erin Hintz Cabaluna, Renal Dietition talk about Food, Culture and Personalized approach for Renal Diet Management.Erin's husband, John who when through ESRD, dialysis and kidney transplant is a daily inspiration for Erin. Erin's passion to improve quality of life for every person on dialysis." Erin Hintz Cabaluna is a nephrology dietitian at Satellite Healthcare at WellBound of San Mateo, California. Erin has been working in dialysis since January 2012 with a focus on home dialysis, working at several WellBound clinics in the Bay Area. Erin became involved in her local CRN in 2012, holding several council positions before becoming Chair for 2017-2018. Over and above her work with CRN, Erin is a very active and high impact volunteer for the National Kidney Foundation. Erin, along with her husband, John, can be seen volunteering at Kidney Walks, Keep Healthy screenings, and community outreach presentations."

Episode TEN #kidneyhealthinterview 🎬🎤Erin Hintz Cabaluna, Renal Dietition talk about Food, Culture and Personalized approach for Renal Diet Management. Erin's husband, John who when through ESRD, dialysis and kidney transplant is a daily inspiration for Erin. Erin's passion to improve quality of life for every person on dialysis. " Erin Hintz Cabaluna is a nephrology dietitian at Satellite Healthcare at WellBound of San Mateo, California. Erin has been working in dialysis since January 2012 with a focus on home dialysis, working at several WellBound clinics in the Bay Area. Erin became involved in her local CRN in 2012, holding several council positions before becoming Chair for 2017-2018. Over and above her work with CRN, Erin is a very active and high impact volunteer for the National Kidney Foundation. Erin, along with her husband, John, can be seen volunteering at Kidney Walks, Keep Healthy screenings, and community outreach presentations."

Erin Hintz Cabaluna, MS, RDN, CSR discussion about Food, Culture and Personalized Approach for Renal Diet Management 