Julie Liegl's guest appearances

Julie Liegl

Blazing Trails

Pipeline Visionaries

Legends of Sales and Marketing

Scott Holden

Heidi Melin

Brian Kardon

Meagen Eisenberg

Arianna Huffington

Janelle Monáe

Adam Grant

Kelly LeVeque

Jane Fonda

Seth Godin

Trevor Noah

Scott Galloway

Sara Blakely

Joel Peterson

Michael Gervais

OwlTail

Meet Julie Liegl, CMO of Slack. Learn how this marketing legend reimagined Dreamforce as an unparalleled conference experience and is helping Slack invent a new market category.Legends of Sales and Marketing is produced by People.ai.

Meet Julie Liegl, CMO of Slack. Learn how this marketing legend reimagined Dreamforce as an unparalleled conference experience and is helping Slack invent a new market category.Legends of Sales and Marketing is produced by <a href="https://people.ai/" rel="nofollow" target="_blank">People.ai</a>.

07. Marketing Legend Julie Liegl, Slack

Julie Liegl is used to being a part of big things. As EVP of Global Marketing at Salesforce, she helped create and oversee the world-class corporate event that is known as Dreamforce, and she’s currently overseeing a complete transformation in the way that businesses communicate as CMO of Slack.On this episode, Julie unveils some of the plays that have made her so successful across her career. She talks about corporate events and how they can maintain relevance as digital events in the time of COVID, how to create a demand gen team from scratch, and much more.Key TakeawaysDemand Gen needs to be integrated. Every aspect of it needs to be thought of as a part of one single function, rather than separate one-off activities.In order for an event to be successful, you need to help prepare your attendees to make the most of it before they ever arrive.Brand marketing can work hand-in-hand with demand gen. The top of the funnel is still a part of the funnel.Quotes"You have to think of demand gen as a program rather than a set of tactics and how they're going to go along the way. We used to call it lead gen and that very much reflected what it was, which was marketing, throwing leads over the wall, and demand gen is really about being smarter about the entire thing.""I see events as an amplifying effect to demand gen and as a point in the demand gen journey.""Brand is funny because there definitely are ways to measure it. We do a lot of brand studies. We do research on consideration awareness sentiment, and we try to measure it quarterly.""I still think that flashy things can work, but they need to work in a way that makes sense with your product beyond just a clever marketing tagline."SponsorDemand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

Julie Liegl is used to being a part of big things. As EVP of Global Marketing at Salesforce, she helped create and oversee the world-class corporate event that is known as Dreamforce, and she’s currently overseeing a complete transformation in the way that businesses communicate as CMO of Slack.On this episode, Julie unveils some of the plays that have made her so successful across her career. She talks about corporate events and how they can maintain relevance as digital events in the time of COVID, how to create a demand gen team from scratch, and much more.Key Takeaways<ul><li>Demand Gen needs to be integrated. Every aspect of it needs to be thought of as a part of one single function, rather than separate one-off activities.</li><li>In order for an event to be successful, you need to help prepare your attendees to make the most of it before they ever arrive.</li><li>Brand marketing can work hand-in-hand with demand gen. The top of the funnel is still a part of the funnel.</li></ul>Quotes<ul><li>"You have to think of demand gen as a program rather than a set of tactics and how they're going to go along the way. We used to call it lead gen and that very much reflected what it was, which was marketing, throwing leads over the wall, and demand gen is really about being smarter about the entire thing."</li><li>"I see events as an amplifying effect to demand gen and as a point in the demand gen journey."</li><li>"Brand is funny because there definitely are ways to measure it. We do a lot of brand studies. We do research on consideration awareness sentiment, and we try to measure it quarterly."</li><li>"I still think that flashy things can work, but they need to work in a way that makes sense with your product beyond just a clever marketing tagline."</li></ul>SponsorDemand Gen Visionaries is brought to you by <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a>, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit <a href="https://www.qualified.com/" rel="nofollow" target="_blank">Qualified.com</a> to learn more.

12M Users and Beyond: Designing a Marketing Team for Slack's Parabolic Growth with Julie Liegl, CMO of Slack

Julie Liegl started at Salesforce 16 years ago. in those years, she's seen Salesforce grow and prosper. Excitingly, much of her experience lies is in events. Julie was recently promoted from SVP of Strategic Events to EVP of Corporate Marketing at Salesforce. Her team brings Dreamforce and other Salesforce events held around the world to life. Hear her top insights on Dreamforce, additional Salesforce events, what makes Salesforce events successful, amongst other tidbits. And continue listening to learn about her career and favorite Salesforce memories.

Behind the Scenes of Dreamforce: Interview with Julie Liegl, EVP, Corporate Marketing