Alli Caulfield's guest appearances

Alli Caulfield

One Simple Shift

Light and Dark Photography Podcast

Allie Casazza

Nathan Holritz

Michelle Harris

Sarah Baker

Cait Scudder

Devin Robinson

Kate Crocco

Autumn Witt Boyd

Natalie Franke

Amy Kuretsky

Erica Midkiff

Ben Hartley

Laura Murphy

Lindsey Roman

Shaun Austin

OwlTail

Alli is a the founder and creative director at Trio Creative Studios, a fully remote brand creative agency where she helps transform your scattered business into a cohesive brand powerhouse. She’s based in Boston, Massachusetts and works worldwide. This episode is sponsored by Freedom Edits. Get 30% off your first order by going to lightdarkco.com/freedomYou should have way more photos than text copy on your website. Yes, you still need good copy to express your brand, but a lot of people are scrolling to look at the photos first. Ask yourself if what you say on your website is the most concise version that still makes sense.At the top of your website (before the scroll/fold) are you painting a picture of who you are, what you do, and how you do it? You need a scroll-stopping image and some copy to hook the viewer to stay on your site.Have Calls-to-Action on your website. These are specific buttons, or text that guides your viewer along to the next area of your website you want them to see. All the pages on your website should be linking to each other.Have Cohesive visuals on your site. Keep the editing style similar, keep your branding colors and your fonts consistent throughout your website. 5-7 branding colors, and 2-3 fonts will keep your brand cohesive and memorable. Have high quality copy on your website. Make sure you have more client-focused text on your site rather than you-focused text which talked about you and what you do. The client focused copy talks about their experience and allows them to put themselves into that character so they can see themselves as your clients.Think of the steps your leads are taking while looking for a photographer, then speak to those steps on your site.Mentioned in the episode:The Photography Branding Blueprint  (free download)Showit (Website builder) - Get a free month when you subscribeAllison Ewing Photography (Episode 103)Find Alli atThe Photography Branding Blueprint (free download)triocreativestudios.cominstagram.com/triocreativestudiosWhat Are We Loving?What Alli is loving:Food - Cinnamon Rolls Recipe (Cinnabon Copycat)Podcast - Welcome to Our Show (New Girl Rewatch Podcast)Drink - Stōk Ice CoffeeWhat John is loving:Podcast - The Office Ladies (The Office Rewatch Podcast)We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at Light + Dark Photography Podcast Group on Facebook.Follow us at  www.instagram.com/lightdarkcowww.instagram.com/allheartphoto

Alli is a the founder and creative director at Trio Creative Studios, a fully remote brand creative agency where she helps transform your scattered business into a cohesive brand powerhouse. She’s based in Boston, Massachusetts and works worldwide. This episode is sponsored by Freedom Edits. Get 30% off your first order by going to <a href="https://www.lightdarkco.com/freedom" rel="noopener noreferrer nofollow" target="_blank">lightdarkco.com/freedom</a> You should have way more photos than text copy on your website. Yes, you still need good copy to express your brand, but a lot of people are scrolling to look at the photos first. Ask yourself if what you say on your website is the most concise version that still makes sense.At the top of your website (before the scroll/fold) are you painting a picture of who you are, what you do, and how you do it? You need a scroll-stopping image and some copy to hook the viewer to stay on your site.Have Calls-to-Action on your website. These are specific buttons, or text that guides your viewer along to the next area of your website you want them to see. All the pages on your website should be linking to each other.Have Cohesive visuals on your site. Keep the editing style similar, keep your branding colors and your fonts consistent throughout your website. 5-7 branding colors, and 2-3 fonts will keep your brand cohesive and memorable. Have high quality copy on your website. Make sure you have more client-focused text on your site rather than you-focused text which talked about you and what you do. The client focused copy talks about their experience and allows them to put themselves into that character so they can see themselves as your clients.Think of the steps your leads are taking while looking for a photographer, then speak to those steps on your site. Mentioned in the episode:<a href="https://triocreativestudios.com/photo-brand-blueprint" rel="noopener noreferrer nofollow" target="_blank">The Photography Branding Blueprint</a> (free download)<a href="https://account.showit.co/r/allheart" rel="noopener noreferrer nofollow" target="_blank">Showit</a> (Website builder) - <a href="https://account.showit.co/r/allheart" rel="noopener noreferrer nofollow" target="_blank">Get a free month when you subscribe</a><a href="https://allisonewingphotography.com/" rel="noopener noreferrer nofollow" target="_blank">Allison Ewing Photography</a> (<a href="https://www.lightdarkco.com/podcast/103" rel="noopener noreferrer nofollow" target="_blank">Episode 103</a>) Find Alli at<a href="https://triocreativestudios.com/photo-brand-blueprint" rel="noopener noreferrer nofollow" target="_blank">The Photography Branding Blueprint</a> (free download)<a href="https://www.triocreativestudios.com/" rel="noopener noreferrer nofollow" target="_blank">triocreativestudios.com</a><a href="https://instagram.com/triocreativestudios" rel="noopener noreferrer nofollow" target="_blank">instagram.com/triocreativestudios</a> What Are We Loving?What Alli is loving:Food - <a href="https://www.tastesoflizzyt.com/homemade-cinnamon-rolls/" rel="noopener noreferrer nofollow" target="_blank">Cinnamon Rolls Recipe</a> (Cinnabon Copycat)Podcast - <a href="https://open.spotify.com/show/4vxCzip3jwRhyoM9R422m8" rel="noopener noreferrer nofollow" target="_blank">Welcome to Our Show</a> (New Girl Rewatch Podcast)Drink -<a href="https://www.stokbrew.com/cold-brew/cold-brew-coffee/" rel="noopener noreferrer nofollow" target="_blank"> Stōk Ice Coffee</a> What John is loving:Podcast - <a href="https://officeladies.com/" rel="noopener noreferrer nofollow" target="_blank">The Office Ladies</a> (The Office Rewatch Podcast) We record each episode LIVE in our Facebook group and we would love to connect with you there. You can join at <a href="https://www.facebook.com/groups/lightdarkpodcast" rel="noopener noreferrer nofollow" target="_blank">Light + Dark Photography Podcast Group</a> on Facebook.Follow us at <a href="https://www.instagram.com/lightdarkco" rel="noopener noreferrer nofollow" target="_blank">www.instagram.com/lightdarkco</a><a href="https://www.instagram.com/allheartphoto" rel="noopener noreferrer nofollow" target="_blank">www.instagram.com/allheartphoto</a>

117. How to Create a High-Converting Website with Alli Caulfield

Client Breakthroughs

I’m back today with another client breakthrough episode and I could not be more excited to share this one with you. I’m sitting down with my amazing client, Alli Caulfield (@TrioCreativeStudios), and we’re talking about growing her income and impact, her very first year in business, plus how she managed to do this during a global pandemic.We chat about questioning the rules she created for herself, and how often we let the things that we tell ourselves become our truth, and what we can do instead for more results.We let you in on the core mindset challenges that popped up for Alli during our work together, and how she worked through them so she could grow her business in a way that felt aligned and easeful, plus saw massive results because of it.If you’re someone who feels like there are big things on the horizon for you, but you’ve been holding yourself back, this episode is going to be a game changer for how you give yourself permission to show up and grow in a whole new way.Together, we chat about:The mindset shift that supported Alli in growing her business to six figures in sales, her very first year in business AND during a global pandemicA transparent conversation around the big numbers Alli hit and why understanding this is SO important in the online space and will help you to grow your income in a way that feels good to YOUBreaking through the belief that “you’re too new” to charge higher rates, plus how to think about your experience instead so you can make more money in a way that aligns with your valuesHow Alli identified and shifted the “rules” she had created for herself about what people are willing to invest in their business so she could stand firm in the value she offered (and you can too!)Our thoughts on niching and how to identify your OWN magic in your business, even and especially when it looks different than how you THINK it “should”How Alli shifted her fears that her industry was oversaturated and realized her unique difference for more alignment, ease, and action around a new product launch (plus, how thinking this way will support you in your next launch as well!)Check out the full show notes for this episode here: https://amandajoyceweber.com/one-simple-shift-all-episodes/143-alli-caulfieldBook your free Sincere Sales coaching call here: https://amandajoyceweber.com/sinceresales See acast.com/privacy for privacy and opt-out information.

I’m back today with another client breakthrough episode and I could not be more excited to share this one with you. I’m sitting down with my amazing client, Alli Caulfield (@TrioCreativeStudios), and we’re talking about growing her income and impact, her very first year in business, plus how she managed to do this during a global pandemic.We chat about questioning the rules she created for herself, and how often we let the things that we tell ourselves become our truth, and what we can do instead for more results.We let you in on the core mindset challenges that popped up for Alli during our work together, and how she worked through them so she could grow her business in a way that felt aligned and easeful, plus saw massive results because of it.If you’re someone who feels like there are big things on the horizon for you, but you’ve been holding yourself back, this episode is going to be a game changer for how you give yourself permission to show up and grow in a whole new way.Together, we chat about: <ul><li>The mindset shift that supported Alli in growing her business to six figures in sales, her very first year in business AND during a global pandemic</li><li>A transparent conversation around the big numbers Alli hit and why understanding this is SO important in the online space and will help you to grow your income in a way that feels good to YOU</li><li>Breaking through the belief that “you’re too new” to charge higher rates, plus how to think about your experience instead so you can make more money in a way that aligns with your values</li><li>How Alli identified and shifted the “rules” she had created for herself about what people are willing to invest in their business so she could stand firm in the value she offered (and you can too!)</li><li>Our thoughts on niching and how to identify your OWN magic in your business, even and especially when it looks different than how you THINK it “should”</li><li>How Alli shifted her fears that her industry was oversaturated and realized her unique difference for more alignment, ease, and action around a new product launch (plus, how thinking this way will support you in your next launch as well!)</li></ul> Check out the full show notes for this episode here: <a href="https://amandajoyceweber.com/one-simple-shift-all-episodes/143-alli-caulfield" rel="noopener noreferrer nofollow" target="_blank">https://amandajoyceweber.com/one-simple-shift-all-episodes/143-alli-caulfield</a>Book your free Sincere Sales coaching call here: <a href="https://www.google.com/url?q=https://amandajoyceweber.com/sinceresales&amp;sa=D&amp;source=editors&amp;ust=1621924149497000&amp;usg=AOvVaw18i6BRMhJ8ezhrj5WjTPCC" rel="noopener noreferrer nofollow" target="_blank">https://amandajoyceweber.com/sinceresales</a> See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for privacy and opt-out information.

143 | Client Breakthroughs: Growing your income and impact by questioning the rules you’ve created for yourself with Alli Caulfield