4 Podcast Episodes
Lisa McKnight | Bringing Barbie to the Silver Screen
Lisa McKnight | Bringing Barbie to the Silver Screen
This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President ... Read more
2 Aug 2023
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43mins
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
Ep. 8: On making an iconic doll relevant again with Mattel's Lisa McKnight
In this episode of WFA's Better Marketing Pod, David speaks with Lisa McKnight, SVP and Global Head of Barbie & Doll... Read more
7 Jun 2021
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34mins
International Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)
International Women's Day 2021 with CMOs Sanyu Dillon (Penguin Random House), Lisa McKnight (Mattel), Leanne Cutts (HSBC), Carla Piñeyro Sublett (IBM) and Huda Buhumaid (Dubai Holding)
S3 E1: March 8th, 2021. Margaret Molloy is joined by Sanyu Dillon (CMO, Penguin Random House), Lisa McKnight (SVP, Globa... Read more
12 Mar 2021
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1hr 1min
Episode 11 - Transforming an Icon, with Lisa McKnight of Mattel
Episode 11 - Transforming an Icon, with Lisa McKnight of Mattel
For decades, Barbie has been one of the most iconic toy brands on the planet. However, recently the doll that played an ... Read more
7 Aug 2019
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21mins