Andy Donkin's guest appearances

Andy Donkin

Marketing Today with Alan Hart

Daily Chit Chat (Streamiversity)

Harley Davidson

Seth Godin

Jill Thomas

Ryan Leslie

Bob Hoffman

Paul Smith

Grant Johnson

Ryan Bonnici

Patti LuPone

Daryl Evans

Peter Shankman

Tom Goodwin

Cal Fussman

Steve Lucas

Drew Neisser

OwlTail

In one of his first shows, Andy got to play in a scene called, “Late for Work,” where he and 3 other members of the group (Trevor Hill, Cherie Julander, and Mike Ramsey), all worked with him at a business. Cheri was the boss, Trevor was late for work, and Mike and Andy were his co-workers who wanted to help him keep his job. The two co-workers had to act out three excuses behind Cheri’s back that Trevor had to guess to keep his job. In this case the three excuses were first, he came to work on a pogo stick; second, his wife was giving birth, and third, he lost his llama. Hill successfully guessed all three and was allowed to keep his job. I get to hear from Andy, how he became to be in the group and more experiences he had while being a member of Comic Frenzy!--- Support this podcast: https://anchor.fm/richard-and-gretchen/support

In one of his first shows, Andy got to play in a scene called, “Late for Work,” where he and 3 other members of the group (Trevor Hill, Cherie Julander, and Mike Ramsey), all worked with him at a business. Cheri was the boss, Trevor was late for work, and Mike and Andy were his co-workers who wanted to help him keep his job. The two co-workers had to act out three excuses behind Cheri’s back that Trevor had to guess to keep his job. In this case the three excuses were first, he came to work on a pogo stick; second, his wife was giving birth, and third, he lost his llama. Hill successfully guessed all three and was allowed to keep his job. I get to hear from Andy, how he became to be in the group and more experiences he had while being a member of Comic Frenzy!--- Support this podcast: <a href="https://anchor.fm/richard-and-gretchen/support" rel="payment nofollow" target="_blank">https://anchor.fm/richard-and-gretchen/support</a>

Ep. 287 - Improv: Behind The Troupe - Comic Frenzy w/ Andy Donkin

Armour CMO

Andy Donkin joined Under Armour as CMO in August of 2016 after a five-year stint in brand and mass marketing at Amazon. In this podcast, Donkin touches on authenticity and how important it is for brands and marketers, especially in capturing the hearts and minds of younger consumers: “When you talk to kids who actually wear the brand, there's this belief that they can do anything. And we fuel that belief.” He goes on to say, “I think for younger consumers, they tend to look for something that represents them. And I think what we've been able to do through our authenticity is mean something to those kids and those younger adults.”He also discusses what brands must do to survive and thrive in this modern-day business crucible: “Today, you can burn down a brand in about a week, if you get it wrong. That platform that you're building can be very volatile.” He then adds, “So that means you have to build an organization that's very nimble, very flexible, can learn and adapt quickly, and really become an experimentation engine.”Highlights from this week's “Marketing Today” podcast include:Under Armour: Where it is and where it's going. (4:09)Data and apparel: Blending the digital and the physical. (7:15)  Cultural currency at the intersection of athletics and lifestyle. (9:34)  Authenticity: Be true to yourself, even if it's controversial. (12:32)  It's a heartbeat: The role of an internal agency. (17:35)  What drives Donkin? Innovation, curiosity and giving back. (20:34)  Common themes of admired brands: A founder who is still involved and a focus on reinvention and risk taking. (22:30)Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information. Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday.  Hosted on Acast. See acast.com/privacy for more information.

<a href="https://www.linkedin.com/in/andrew-donkin-9a687ba/" rel="nofollow" target="_blank">Andy Donkin</a> joined Under Armour as CMO in August of 2016 after a five-year stint in brand and mass marketing at Amazon. In this podcast, Donkin touches on authenticity and how important it is for brands and marketers, especially in capturing the hearts and minds of younger consumers: “When you talk to kids who actually wear the brand, there's this belief that they can do anything. And we fuel that belief.” He goes on to say, “I think for younger consumers, they tend to look for something that represents them. And I think what we've been able to do through our authenticity is mean something to those kids and those younger adults.”He also discusses what brands must do to survive and thrive in this modern-day business crucible: “Today, you can burn down a brand in about a week, if you get it wrong. That platform that you're building can be very volatile.” He then adds, “So that means you have to build an organization that's very nimble, very flexible, can learn and adapt quickly, and really become an experimentation engine.”Highlights from this week's “Marketing Today” podcast include:<ul><li>Under Armour: Where it is and where it's going. (4:09)</li><li>Data and apparel: Blending the digital and the physical. (7:15)  </li><li>Cultural currency at the intersection of athletics and lifestyle. (9:34)  </li><li>Authenticity: Be true to yourself, even if it's controversial. (12:32)  </li><li>It's a heartbeat: The role of an internal agency. (17:35)  </li><li>What drives Donkin? Innovation, curiosity and giving back. (20:34)  </li><li>Common themes of admired brands: A founder who is still involved and a focus on reinvention and risk taking. (22:30)</li></ul><a href="https://www.patreon.com/marketingtoday" rel="payment nofollow" target="_blank">Support the show: https://www.patreon.com/marketingtoday</a>See <a href="https://omnystudio.com/listener" rel="nofollow" target="_blank">omnystudio.com/listener</a> for privacy information. Become a member today and listen ad-free, visit <a href="https://plus.acast.com/s/marketingtoday" rel="payment nofollow" target="_blank">https://plus.acast.com/s/marketingtoday</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

38: Under Armour CMO Andy Donkin: “Find what’s working and hit the gas”