Lisa Riolo's guest appearances

Lisa Riolo

Affiliate Buzz | Affiliate Marketing / Affiliate Programs / Internet / Online / Social Media Marketing - James Martell

Affiliate Marketing Podcast on WebmasterRadio.fm

The Affiliate Marketing Podcast

Profitable Performance Marketing

Jacob Fu

Adam Weiss

Brian Marcus

Matt McWilliams

Nicole Lewis

Todd Crawford

Cary Pierce

Renee Silverman

Blagica Bottigliero

Josh Reed

Steve Denton

Wade Tonkin

Beth Kirsch

Tara McCommons

Terry Adelman

OwlTail

Lee-Ann is once again joined by co-founder and advisor of Impact.com, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with.Listen to find out more about:Why is segmentation important?The importance of data in segmentation.Why program segmentation is important to an affiliate program.Key segments of this podcast and where you can tune into go direct[03:00] – The ease of recruiting affiliates and the blocking of niche audiences[06:00] – What are birders?[09:00] – Uncovering new segments of customers[12:00] – The importance of networking in affiliate marketingRate, Review &amp; Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” &lt;– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!

Lee-Ann is once again joined by co-founder and advisor of <a href="http://Impact.com" rel="nofollow" target="_blank">Impact.com</a>, and long-time lover of the Affiliate Marketing podcast, Lisa Riolo.Lisa has over 25 years experience of leadership and executive experience within organizations of all sizes (from start-ups to national corporations) and business models. Managed teams across all functional areas and through fast-paced growth. She and Lee-Ann have a lot to discuss on affiliate marketing given their long histories circling each other in the digital marketing world. Listen here to find out what they came up with. Listen to find out more about:<ul><li>Why is segmentation important?</li><li>The importance of data in segmentation.</li><li>Why program segmentation is important to an affiliate program.</li></ul> Key segments of this podcast and where you can tune into go direct[03:00] – The ease of recruiting affiliates and the blocking of niche audiences[06:00] – What are birders?[09:00] – Uncovering new segments of customers[12:00] – The importance of networking in affiliate marketing Rate, Review &amp; Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” &lt;– If that sounds like you,<a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank"> please give us a 5 Star rating here</a>! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. <a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. <a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank">Subscribe to our podcast HERE!</a>

Program Segmentation: Fireside Chat With Lisa Riolo

We’re back with another Affiliate Marketing Podcast, with a twist. Impact.com Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of relationships is strong throughout this podcast, and indeed throughout the affiliate marketing industry. Some might say that it is a relationship based on performance, but once you’re in the thick of it, you’ll find that that isn’t entirely true. We’re taking a look at what makes an affiliate marketing relationship valuable and sustainable. Listen to find out more about:What really makes the consumer connect with an affiliate?The benefits of industry eventsThe symbiotic nature of the affiliate industryStarting from the bottom and working upKey segments of this podcast and where you can tune into go direct[05:00] – Why industry events are vital for success[15:00] – The consumer’s perspective with affiliate influencers[24:00] – The values that are appreciated in an affiliate partner[35:00] – The importance of awareness in brand development[45:00] – The importance of chemistry in the affiliate marketing industryRate, Review &amp; Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” &lt;– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. Subscribe to our podcast HERE!

We’re back with another Affiliate Marketing Podcast, with a twist. <a href="http://Impact.com" rel="nofollow" target="_blank">Impact.com</a> Co-Founder and Advisor, Lisa Riolo is the first guest of the year, but she’s turning the mic to our very own Lee-Ann Johnstone. Lee-Ann will have the chance to give her thoughts on all things affiliate marketing, including networking in the affiliate marketing industry, the importance of party data and details on the upcoming Amplify Summit on January 17th. Listen to the two swap ideas and find out all the insights garnered from many discussions with industry peers. [Podcast embedded here]The concept of relationships is strong throughout this podcast, and indeed throughout the affiliate marketing industry. Some might say that it is a relationship based on performance, but once you’re in the thick of it, you’ll find that that isn’t entirely true. We’re taking a look at what makes an affiliate marketing relationship valuable and sustainable.  Listen to find out more about:<ul><li>What really makes the consumer connect with an affiliate?</li><li>The benefits of industry events</li><li>The symbiotic nature of the affiliate industry</li><li>Starting from the bottom and working up</li></ul> Key segments of this podcast and where you can tune into go direct[05:00] – Why industry events are vital for success[15:00] – The consumer’s perspective with affiliate influencers[24:00] – The values that are appreciated in an affiliate partner[35:00] – The importance of awareness in brand development[45:00] – The importance of chemistry in the affiliate marketing industry Rate, Review &amp; Subscribe on Apple Podcasts “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” &lt;– If that sounds like you,<a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank"> please give us a 5 Star rating here</a>! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow. <a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank">Click here</a>, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training. <a href="https://podcasts.apple.com/us/podcast/affiliateinsider-affiliate-marketing-podcast/id1472729388?uo=4" rel="nofollow" target="_blank">Subscribe to our podcast HERE!</a>

Behind the Mic: Affiliate Trends for 2023 with Lisa Riolo

Lisa Riolo is a 20 year vet of the industry and Co-Founder of the affiliate technology Platform - Impact. We had a great conversation that spanned my adaptation to a co-working facility, how we are both navigating our current social climate, leadership lessons (hint hint - curiosity, empathy and potential are touchstones for her and performance marketing and where it is going.We often don’t get the opportunity to thank individuals who played pivotal roles in our career, and today I do, so don’t miss that.You definitely want to stay till the end as we talk about where the industry is going, the rise of affiliates really recognizing and flexing their power and our focus on the customer’s buyer journey and how that fits in with the future.You can find Lisa on Linkedin and visit Impact for your affiliate tracking needs.In the intro I share about one of our services, Affiliate Program Strategy Roadmap. If you’d like to find out how you can leverage our decades of experience to create a strategy for growth in your affiliate program, check out our service here http://jebco.de/strategy .Top TipsSales is about mindset. Lisa mentions that she often hears people say they don’t enjoy “sales.” She explains that we are all in a way selling something – selling to, retaining or interfacing with customers. Lisa says to think of sales as helping someone make the decision that’s right for him or her. It’s not about your agenda, it’s about their agenda. You are simply giving them information so they can make the best decision possible. It’s all about educating people, and this runs across every vertical.Reminder: Affiliates are brands, too. Lisa discusses her work to balance the affiliate marketing ecosystem. Her focus is on creating a partnership framework and methodology, while remaining respectful to the fact that Impact is a technology platform, not a network. She also reminds us that affiliates are their own brands, too. Lisa believes that the industry has let the pendulum swing too far towards the brands’ needs, rather than the affiliates or publishers. A platform should be an ecosystem that allows everybody to be able to partner successfully. This especially goes for those that have never participated in the performance space until now (like CNN, Buzzfeed, etc.). Publishers are true brands on their own and they should be viewed as equal.The consumer experience needs to become the focus. Lisa drives home that a focus on the consumer experience is where everyone must head in this industry. Reflecting on how you market, the touch points in the path to purchase and how to put the consumer first is important. Lisa emphasizes that we must think about the touch points of engagement while a customer is trying to decide to buy or participate. Are you adding value directly to the customer when they are engaged with your company? As they transition throughout the journey, is there enough consistency to build a partnership? 

Lisa Riolo is a 20 year vet of the industry and Co-Founder of the affiliate technology Platform - Impact. We had a great conversation that spanned my adaptation to a co-working facility, how we are both navigating our current social climate, leadership lessons (hint hint - curiosity, empathy and potential are touchstones for her and performance marketing and where it is going.We often don’t get the opportunity to thank individuals who played pivotal roles in our career, and today I do, so don’t miss that.You definitely want to stay till the end as we talk about where the industry is going, the rise of affiliates really recognizing and flexing their power and our focus on the customer’s buyer journey and how that fits in with the future.You can find Lisa on <a href="https://www.linkedin.com/in/lisariolo/" rel="noopener noreferrer nofollow" target="_blank">Linkedin</a> and visit <a href="https://impact.com/" rel="noopener noreferrer nofollow" target="_blank">Impact for your affiliate tracking needs</a>.In the intro I share about one of our services, Affiliate Program Strategy Roadmap. If you’d like to find out how you can leverage our decades of experience to create a strategy for growth in your affiliate program, check out our service here <a href="http://jebco.de/strategy" rel="noopener noreferrer nofollow" target="_blank">http://jebco.de/strategy</a> .Top TipsSales is about mindset. Lisa mentions that she often hears people say they don’t enjoy “sales.” She explains that we are all in a way selling something – selling to, retaining or interfacing with customers. Lisa says to think of sales as helping someone make the decision that’s right for him or her. It’s not about your agenda, it’s about their agenda. You are simply giving them information so they can make the best decision possible. It’s all about educating people, and this runs across every vertical.Reminder: Affiliates are brands, too. Lisa discusses her work to balance the affiliate marketing ecosystem. Her focus is on creating a partnership framework and methodology, while remaining respectful to the fact that Impact is a technology platform, not a network. She also reminds us that affiliates are their own brands, too. Lisa believes that the industry has let the pendulum swing too far towards the brands’ needs, rather than the affiliates or publishers. A platform should be an ecosystem that allows everybody to be able to partner successfully. This especially goes for those that have never participated in the performance space until now (like CNN, Buzzfeed, etc.). Publishers are true brands on their own and they should be viewed as equal.The consumer experience needs to become the focus. Lisa drives home that a focus on the consumer experience is where everyone must head in this industry. Reflecting on how you market, the touch points in the path to purchase and how to put the consumer first is important. Lisa emphasizes that we must think about the touch points of engagement while a customer is trying to decide to buy or participate. Are you adding value directly to the customer when they are engaged with your company? As they transition throughout the journey, is there enough consistency to build a partnership?

Lisa Riolo - Co-Founder, Impact and Affiliate Marketing Leader