Cary Pierce's guest appearances

Cary Pierce

Work Life Play with Aaron McHugh

Profitable Performance Marketing

Alastair Humphreys

Brendan Leonard

Nir Eyal

Guy Kawasaki

Dan Miller

Jeff Goins

Rob Bell

Seth Godin

Kevin Butler

Katie Arnold

Srinivas Rao

Tess Vigeland

Dean Karnazes

Jeremy Stewart

Hari Mari

OwlTail

Today on our podcast, we have Cary Pierce, Manager of Agency Services at Rakuten Adverising. Cary brings a unique perspective to our conversations as he has worked at almost every different type of player in the affiliate game. From agency to network and everything in between.Our conversation spans reactions to covid, changes in the industry this year to how to plan for Q1 when we know very little will be the same compared to Q1 last year.Cary also gives some great advice for new publishers and advertisers that have come to the affiliate channel since the pandemic started:Publishers:Get as much info as you canHave conversations - everyone is very helpful in this space and when you win everyone winsHave as many conversations as you canReach out to your advertisers and work together to optimize your effortsKnow your audienceShare that knowledge with your advertisersAdvertisers:It’s really just one thing. You need a good and competent captain at the helm of your affiliate program. You can’t set it and forget it.Get ahold of Cary at carypierce@rakuten.comAlso, check out Rakuten Advertising's Cyber Week Recap.And don't forget to visit www.jebcommerce.com/strategies to get your 19 point guide (plus one extra tip) on how to survive and thrive in this current economic climate.

Today on our podcast, we have Cary Pierce, Manager of Agency Services at Rakuten Adverising. Cary brings a unique perspective to our conversations as he has worked at almost every different type of player in the affiliate game. From agency to network and everything in between.Our conversation spans reactions to covid, changes in the industry this year to how to plan for Q1 when we know very little will be the same compared to Q1 last year.Cary also gives some great advice for new publishers and advertisers that have come to the affiliate channel since the pandemic started:Publishers:<ul><li>Get as much info as you can</li><li>Have conversations - everyone is very helpful in this space and when you win everyone wins</li><li>Have as many conversations as you can</li><li>Reach out to your advertisers and work together to optimize your efforts</li><li>Know your audience</li><li>Share that knowledge with your advertisers</li></ul>Advertisers:<ul><li>It’s really just one thing. You need a good and competent captain at the helm of your affiliate program. You can’t set it and forget it.</li></ul>Get ahold of Cary at <a href="mailto:carypierce@rakuten.com" rel="noopener noreferrer nofollow">carypierce@rakuten.com</a>Also, check out Rakuten Advertising's<a href="https://blog.rakutenadvertising.com/insights/2020-cyber-week-and-more-recap/" rel="noopener noreferrer nofollow" target="_blank"> Cyber Week Recap.</a>And don't forget to visit <a href="www.jebcommerce.com/strategies" rel="noopener noreferrer nofollow" target="_blank">www.jebcommerce.com/strategies</a> to get your 19 point guide (plus one extra tip) on how to survive and thrive in this current economic climate.

Cary Pierce - Manager Agency Services at Rakuten Advertising talks about Affiliate Marketing

In this episode, I caught up with Jack O'Neill and Cary Pierce from Jackopierce in Napa Valley from the Motor Lodge Inn in Calistoga, CA just before their live destination show. We talk about their music, their thirty-year journey, and the grit it required to get here. Twenty-five years, we talked, they sang, played and Jack blew his harps. They tell stories of their blue VW bus adventures and driving their 27' foot RV across the US one university town to the next. In 1988, Jack O'Neill and Cary Pierce, the "Jack O" and "Pierce" who make up the seminal acoustic duo, Jackopierce, were playing cover songs in a dingy club with a crummy PA in their hometown of Dallas, Texas. In a moment of young-musician desperation, they whipped up a tune on the spot called "Three of Us In A Boat" to elongate their set. That became a signature track for a decade-long career wherein the two-piece sold 500,000 records over six albums (two for major label A&amp;M) and toured three continents, nine countries, and 44 states. After a five-year breakup, in 2002 the duo reconvened as Jackopierce. Today Jack O'Neill and Cary Pierce have a renewed creative vigor, mutual respect, and deep gratitude for their Jackopierce heritage. These good vibes shine through on JP's euphoric new album, Everywhere All The Time, out August 28.

In this episode, I caught up with Jack O'Neill and Cary Pierce from Jackopierce in Napa Valley from the Motor Lodge Inn in Calistoga, CA just before their live destination show. We talk about their music, their thirty-year journey, and the grit it required to get here. Twenty-five years, we talked, they sang, played and Jack blew his harps. They tell stories of their blue VW bus adventures and driving their 27' foot RV across the US one university town to the next. In 1988, Jack O'Neill and Cary Pierce, the "Jack O" and "Pierce" who make up the seminal acoustic duo, Jackopierce, were playing cover songs in a dingy club with a crummy PA in their hometown of Dallas, Texas. In a moment of young-musician desperation, they whipped up a tune on the spot called "Three of Us In A Boat" to elongate their set. That became a signature track for a decade-long career wherein the two-piece sold 500,000 records over six albums (two for major label A&amp;M) and toured three continents, nine countries, and 44 states. After a five-year breakup, in 2002 the duo reconvened as Jackopierce. Today Jack O'Neill and Cary Pierce have a renewed creative vigor, mutual respect, and deep gratitude for their Jackopierce heritage. These good vibes shine through on JP's euphoric new album, Everywhere All The Time, out August 28.

Jack O'Neill and Cary Pierce of Jackopierce #132