Edith Wiseman's guest appearances

Edith Wiseman

Social Geek

Modrn Business

The Franchise Woman

Somia Farid Silber

Shane Evans

Kristen Pechacek

Catherine Monson

Heather Hudson

Meg Roberts

Amy Reed

Nancy Bigley

Ericka Garza

Sharon Estroff

Larisa Walega

Marianne Murphy

Hagan Kappler

Ruth Agbaji

Tamra Kennedy

OwlTail

In every village there is a wise woman. In the Village of Franchising her name is Edith. Edith Wiseman is the President of FRANData, a leading franchise market research firm. Listen in as Edith takes off her ‘hard data’ hat and reveals her warm fuzzy heart in today’s episode of The Franchise Woman podcast: Where Passion &amp; Purpose Collide. There is much to learn about the role of empathy, including tips to listen like you’ve never listened before. Take out your iPad and open up One Note, because you’ll want to take notes.

In every village there is a wise woman. In the Village of Franchising her name is Edith. Edith Wiseman is the President of FRANData, a leading franchise market research firm. Listen in as Edith takes off her ‘hard data’ hat and reveals her warm fuzzy heart in today’s episode of The Franchise Woman podcast: Where Passion &amp; Purpose Collide. There is much to learn about the role of empathy, including tips to listen like you’ve never listened before. Take out your iPad and open up One Note, because you’ll want to take notes.

Edith Wiseman - FRANData

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet!Edith Wiseman, President of FRANdata, is today's guest. Edith and Jania discuss insights on what’s happening with franchisors, what’s driving franchise businesses, and how the supplier community is helping to support the IFA’s mission.

Welcome to Just Jania, the podcast hosted by Jania Bailey and powered by FranNet! Edith Wiseman, President of FRANdata, is today's guest. Edith and Jania discuss insights on what’s happening with franchisors, what’s driving franchise businesses, and how the supplier community is helping to support the IFA’s mission.

Just Jania with Edith Wiseman

Darrell Johnson

This is a value packed episode that we recorded during our summer tour. On Day 26 we got to meet up with Darrell Johnson (CEO) and Edith Wiseman (President) from the FRANdata team to talk about data.In order to gain (and keep) an edge in business, especially in todays modern times, it pays to be on top of the data. This episode explores how these 30 year franchise industry veterans (and FRANdata) help the franchise sector as the "Forrester or Gartner of franchising".In the episode we get in to these questions/ topics and more:1. How you got into franchising  2. FRANdata has been in the business for more than 30 years now, what are some of the changes you have seen over the last three decades?    3. Having consistently studied the performance and growth of more than 3800 brands across the years, What do you think franchisors should fear the most?     4. What are the most interesting questions that franchisors want you to answer?    5. People refer to FRANdata as the Forrester or Gartner of franchising, why is that?       6. Why is it important to work with franchise focused market research company?     7. How would you characterize the work that you do for franchisors?         8. Who are your best clients and how do they work with you?          9.  How do you think market research can change the course of a brand's trajectory? Or What is the affect you have seen with your research?          10. Advice to mature brands         11.  Advice to emerging brands About Fran Data:FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights. Thy apply their understanding of market and industry forces to develop long-term macroeconomic perspectives.They take a central role in developing performance standards around particular areas of the franchise model and set the bar based on those standards – because of this task, certain industry measurements and standards of reporting were born: true failure rate, unit time-to-breakeven, the Bank Credit report and the franchise continuity rate."We enable clients to achieve lasting success in franchising. Our work is founded on a rigorous understanding of every client’s  business context, industry dynamics, and market climate. We study franchise trends and emerging best practices because we believe that in order to serve our clients, we must stay ahead of the game."Audio Engineer: Ben Kiever

This is a value packed episode that we recorded during our summer tour. On Day 26 we got to meet up with Darrell Johnson (CEO) and Edith Wiseman (President) from the FRANdata team to talk about data. In order to gain (and keep) an edge in business, especially in todays modern times, it pays to be on top of the data. This episode explores how these 30 year franchise industry veterans (and FRANdata) help the franchise sector as the "Forrester or Gartner of franchising". In the episode we get in to these questions/ topics and more: 1. How you got into franchising   2. FRANdata has been in the business for more than 30 years now, what are some of the changes you have seen over the last three decades?     3. Having consistently studied the performance and growth of more than 3800 brands across the years, What do you think franchisors should fear the most?      4. What are the most interesting questions that franchisors want you to answer?     5. People refer to FRANdata as the Forrester or Gartner of franchising, why is that?        6. Why is it important to work with franchise focused market research company?      7. How would you characterize the work that you do for franchisors?          8. Who are your best clients and how do they work with you?          9.  How do you think market research can change the course of a brand's trajectory? Or What is the affect you have seen with your research?          10. Advice to mature brands          11.  Advice to emerging brands  About Fran Data: FRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights. Thy apply their understanding of market and industry forces to develop long-term macroeconomic perspectives. They take a central role in developing performance standards around particular areas of the franchise model and set the bar based on those standards – because of this task, certain industry measurements and standards of reporting were born: true failure rate, unit time-to-breakeven, the Bank Credit report and the franchise continuity rate. "We enable clients to achieve lasting success in franchising. Our work is founded on a rigorous understanding of every client’s business context, industry dynamics, and market climate. We study franchise trends and emerging best practices because we believe that in order to serve our clients, we must stay ahead of the game." Audio Engineer: Ben Kiever

FRANdata Supplier Spotlight: With CEO Darrell Johnson & President Edith Wiseman