Amy Lukas's guest appearances

Amy Lukas

Makers of Sport® Podcast

Salt Lake 2002 Retrospective

David Garcia

Grace Lee

Robert Richardson

Karen Wright

Alan Stein

John Costacos

Fraser Davidson

Alan Shaw

Matt Stevens

Connie Nelson

Matt Lange

Jon Contino

Andy Williams

Adam Gray

Tom Kelly

OwlTail

Infinite Scale partner Amy Lukas and host Christian Napier look back at the Salt Lake 2002 Games (recorded 16 April 2020). A breakdown of the episode is below.Please be sure to check out our Salt Lake 2002 Retrospective playlist on Spotify. You can also access the playlist and a map to favorite SLOC restaurants here. If you worked on the Games as a staff member, contractor or volunteer and want to share your story please email cnapier@gpfour.com.WARM UP00:30 - An "infinite" welcome02:43 - COVID-19's impact on sportsPRELIMS04:35 - Happy in LA06:22 - A change of the weatherQUARTERFINALS08:36 - The Look of the Games10:43 - SLC skylineSEMIFINALS13:41 - Meeting the partners17:26 - Windy cityFINALS21:32 - Triple-wide west side24:53 - What if?MIXED ZONE28:20 - Sliding doors29:18 - Friends32:07 - There were a fewCOOL DOWN34:02 - A bittersweet closing

Infinite Scale partner Amy Lukas and host Christian Napier look back at the Salt Lake 2002 Games (recorded 16 April 2020). A breakdown of the episode is below.Please be sure to check out our Salt Lake 2002 Retrospective playlist on <a href="https://open.spotify.com/playlist/4Pw3NYG36cocMLp8OR7CGb?si=eDlrL6i8SDaamYYxPFcZgA" rel="nofollow" target="_blank">Spotify</a>. You can also access the playlist and a map to favorite SLOC restaurants <a href="https://www.gpfour.com/podcasts" rel="nofollow" target="_blank">here</a>. If you worked on the Games as a staff member, contractor or volunteer and want to share your story please email cnapier@gpfour.com.WARM UP 00:30 - An "infinite" welcome 02:43 - COVID-19's impact on sportsPRELIMS 04:35 - Happy in LA 06:22 - A change of the weatherQUARTERFINALS 08:36 - The Look of the Games 10:43 - SLC skylineSEMIFINALS 13:41 - Meeting the partners 17:26 - Windy cityFINALS 21:32 - Triple-wide west side 24:53 - What if?MIXED ZONE 28:20 - Sliding doors 29:18 - Friends 32:07 - There were a fewCOOL DOWN 34:02 - A bittersweet closing

Episode 8 - Amy Lukas

Cameron Smith

Molly Mazzolini

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications." Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders &amp; creative partners of Infinite Scale—join the show to tell the story of their environmental design firm. The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm. Cameron &amp; Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design. Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is. Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm. Lastly, we discuss ReScale; the green initiative of recycling and repurposing one-off environmental assets into other products. Mentions Include:  Infinite Scale's Twitter Infinite Scale Utah Jazz uni unveiling College Football Playoff by Pentagram Sports Business Journal article on CFP Playoff design 2016 NHL All-Star Identity by Fanbrandz Paul Conway, NHL CD Hatch Show Print Kyle Field wayfinding signage Populous, Kansas City University of Cincinnati DAAP ReScale NHL Green The Green Sport Alliance  The next podcast will be a crossover episode. Sean Callanan, founder of SportsGeek, and I are collaborating on an episode that appear on both podcasts. A part 1 &amp; 2 split between two brands. Sign up for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by joining the community and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on iTunes. Also, be sure to follow show host, @TAdamMartin and @MakersofSport on twitter and Dribbble.

"In the environment, things need to be simplified, they need to have a quick read. You scale things very differently in environmental graphics than typical graphic design applications." Amy Lukas, Cameron Smith and Molly Mazzolini—co-founders &amp; creative partners of <a href="http://infinitescale.com" rel="nofollow" target="_blank">Infinite Scale</a>—join the show to tell the story of their environmental design firm. The three partners give us a view into their individual backgrounds and tell the story of how they met and what led to eventually founding their own design firm. Cameron &amp; Amy discuss how they landed their first major project for a the NFL and shares a bit about their design and pitch process, including assessing a city and the opportunity for design. Additionally, Molly shares how they approach branding from a strategic and relationship perspective; as well as explains what a brand activation is. Amy gives us some insight into their work culture and why it is very important to growing and sustaining a reputable design firm. Lastly, we discuss <a href="rescaledesign.com" rel="nofollow" target="_blank">ReScale</a>; the green initiative of recycling and repurposing one-off environmental assets into other products. Mentions Include: <ul> <li><a href="http://twitter.com/infinitescale" rel="nofollow" target="_blank">Infinite Scale's Twitter</a></li> <li><a href="http://infinitescale.com" rel="nofollow" target="_blank">Infinite Scale</a></li> <li><a href="http://www.nba.com/jazz/news/utah-jazz-modify-look-uniforms-court-logo" rel="nofollow" target="_blank">Utah Jazz uni unveiling</a></li> <li><a href="http://www.pentagram.com/#/projects/89767" rel="nofollow" target="_blank">College Football Playoff by Pentagram</a></li> <li><a href="http://www.sportsbusinessdaily.com/Journal/Issues/2015/01/12/Events-and-Attractions/CFP-Infinite-Scale.aspx" rel="nofollow" target="_blank">Sports Business Journal article on CFP Playoff design</a></li> <li><a href="http://fanbrandz.com/#/nashville-all-star/" rel="nofollow" target="_blank">2016 NHL All-Star Identity by Fanbrandz</a></li> <li><a href="https://twitter.com/pconway119" rel="nofollow" target="_blank">Paul Conway, NHL CD</a></li> <li><a href="http://hatchshowprint.com" rel="nofollow" target="_blank">Hatch Show Print</a></li> <li><a href="http://infinitescale.com/work/project/kyle-field/" rel="nofollow" target="_blank">Kyle Field wayfinding signage</a></li> <li><a href="http://populous.com" rel="nofollow" target="_blank">Populous, Kansas City</a></li> <li><a href="http://daap.uc.edu" rel="nofollow" target="_blank">University of Cincinnati DAAP</a></li> <li><a href="http://rescaledesign.com" rel="nofollow" target="_blank">ReScale</a></li> <li><a href="http://www.nhl.com/ice/eventhome.htm?location=/nhlgreen" rel="nofollow" target="_blank">NHL Green</a></li> <li><a href="http://greensportsalliance.org" rel="nofollow" target="_blank">The Green Sport Alliance</a></li> </ul> The next podcast will be a crossover episode. <a href="http://twitter.com/seancallanan" rel="nofollow" target="_blank">Sean Callanan</a>, founder of <a href="http://twitter.com/sportsgeek" rel="nofollow" target="_blank">SportsGeek</a>, and I are collaborating on an episode that appear on both podcasts. A part 1 &amp; 2 split between two brands. <a href="http://makersofsport.com/email" rel="nofollow" target="_blank">Sign up</a> for the weekly email newsletter for updates, discounts on future products and exclusive content for subscribers. You can also show your support for the podcast by <a href="http://makersofsport.com/community" rel="nofollow" target="_blank">joining the community</a> and keeping it sponsor-free. Did you enjoy this episode? Then please rate and/or write a review of the show on <a href="http://makersofsport.com/itunes" rel="nofollow" target="_blank">iTunes</a>. Also, be sure to follow show host, <a href="http://twitter.com/tadammartin" rel="nofollow" target="_blank">@TAdamMartin</a> and <a href="http://twitter.com/makersofsport" rel="nofollow" target="_blank">@MakersofSport</a> on twitter and <a href="http://dribbble.com/tadammartin" rel="nofollow" target="_blank">Dribbble</a>.

Episode 80: Amy Lukas, Cameron Smith, Molly Mazzolini; Co-Founders; Infinite Scale