Andrea Prazakova's guest appearances

Andrea Prazakova

Punk CX with Adrian Swinscoe

David Campbell

Lauren Currie

Guy Kawasaki

Tom Peters

Gary Vaynerchuk

Seth Godin

Chris Brogan

Todd Olson

Kevin Kelly

Mark Babbitt

Rob Walker

Robert Burns

Rory Sutherland

Ari Weinzweig

Paul Adams

OwlTail

David Boucher

Today’s interview is with Andrea Prazakova, who is Senior Vice President Customer Experience at Mastercard in the UAE and David Boucher, the Chief of Service Excellence at Aster DM Healthcare in Dubai, UAE. Andrea and David join me today as we revisit a panel discussion that we had at the CX NXT Martechvibe event in November 2021. We had a lot of fun talking about customer experience, loyalty, the connection between the two, cultural change and implications for CX leaders. This interview follows on from my recent interview – CRM systems are not designed with users, and particularly sales users, in mind – Interview with Justin Vaillancourt of Dooly – and is number 414 in the series of interviews with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.

<p>Today’s interview is with Andrea Prazakova, who is Senior Vice President Customer Experience at <a href="https://www.mastercard.co.uk/en-gb.html" rel="nofollow" target="_blank">Mastercard</a> in the UAE and David Boucher, the Chief of Service Excellence at <a href="http://www.asterdmhealthcare.com/" rel="nofollow" target="_blank">Aster DM Healthcare</a> in Dubai, UAE. Andrea and David join me today as we revisit a panel discussion that we had at the CX NXT Martechvibe event in November 2021. We had a lot of fun talking about customer experience, loyalty, the connection between the two, cultural change and implications for CX leaders.</p> <p>This interview follows on from my recent interview – <a href="https://www.adrianswinscoe.com/2021/12/crm-systems-are-not-designed-with-users-and-particularly-sales-users-in-mind-interview-with-justin-vaillancourt-of-dooly/" rel="nofollow" target="_blank">CRM systems are not designed with users, and particularly sales users, in mind – Interview with Justin Vaillancourt of Dooly</a> – and is number 414 in the series of <a href="https://www.adrianswinscoe.com/category/interviews/" rel="nofollow" target="_blank">interviews</a> with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.</p>

CX, loyalty and retention - Lessons from diverse industries - Interview with Andrea Prazakova of Mastercard and David Boucher of Aster DM Healthcare