Lane Wakefield's guest appearances

Lane Wakefield

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We welcome Lane Wakefield, mental health advocate and Director for the Center of Sports Strategy &amp; Sales at Baylor University. We discuss the emergence of this once-taboo talking point for what it is: One of the single most important determinants of success for an organization. Lane shares resources and helpful insights to bring much-needed awareness to this topic. 

We welcome <a href="https://www.linkedin.com/in/lanewakefield/" rel="nofollow" target="_blank">Lane Wakefield</a>, mental health advocate and Director for the Center of Sports Strategy &amp; Sales at Baylor University. We discuss the emergence of this once-taboo talking point for what it is: One of the single most important determinants of success for an organization. Lane shares resources and helpful insights to bring much-needed awareness to this topic.

 Mental Health in the Business of Sports w/ Lane Wakefield

Social media marketing has come a long way from simple Facebook posts and static content. Nowadays, marketers are exploring two distinct forms of social communication: archived and ephemeral communication, and how to vary their marketing message accordingly.   What is ephemeral content, you ask? Today on the Digital Marketing Professor Series brought to you by Marketscale, we sat down with Lane Wakefield, Ph.D, Assistant Professor of Sports Marketing &amp; Analytics at Mercer University, to define ephemeral content and explore the five distinct goals of this form of social media marketing.   “In ephemeral content, brands and marketers can be more relational and think about how to make a friend and not how to look good for the other thousands of people that are going to read this,” Wakefield said.  These five goals — basically the social post’s purpose — help us understand and focus our marketing efforts toward creating content that feels germane to the social platform; that makes for better digital content all around.

Social media marketing has come a long way from simple Facebook posts and static content. Nowadays, marketers are exploring two distinct forms of social communication: archived and ephemeral communication, and how to vary their marketing message accordingly. What is ephemeral content, you ask? Today on the Digital Marketing Professor Series brought to you by Marketscale, we sat down with Lane Wakefield, Ph.D, Assistant Professor of Sports Marketing &amp; Analytics at Mercer University, to define ephemeral content and explore the five distinct goals of this form of social media marketing. “In ephemeral content, brands and marketers can be more relational and think about how to make a friend and not how to look good for the other thousands of people that are going to read this,” Wakefield said. These five goals — basically the social post’s purpose — help us understand and focus our marketing efforts toward creating content that feels germane to the social platform; that makes for better digital content all around.

The 5 Goals of Social Media Marketing with Asst. Sports Marketing Professor Lane Wakefield, Ph.D. of Mercer University