Donna Patane's guest appearances

Donna Patane

It's No Secret with Dr T.

Podiatry Legends Podcast

Wilson Lawrence

Jeffrey Tho

Nicky Jurd

Jay Henderson

Jesse Cole

Fern Kazlow

Deb Johnstone

Simon Bartold

Christine Franklin

Jesse Green

Patrick McEneaney

Sam Harrop

Leticia Moran

Dr Patrick McEneaney

Chris Desmond

OwlTail

If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.   Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age. Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at me@donnapatane.com.au.  In this episode, we discuss:   Four different registration types:  Domains - first in best dressed.  Company Names Business Names - are there to protect the consumer, not the business owner.  Trademarks - This is the penthouse and gives you exclusive rights.    Identifying the BAD GUY? Searching via ATMOS Australia or internationally with WIPO Global Brand Database. Understanding the terms:  Substantially Identical Deceptively Similar Inherently Distinctive    Who owns the trademark? (Company or personal) Why Google Reviews are being left for the wrong businesses.   Social media law and protection in the digital world? Using the Way Back Machine website to look at old websites Copywrite law (photographs and written content)  Ignorance is no defence.   Final Tip THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.  If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at tf@tysonfranklin.com, and we can arrange a quick ZOOM call.   Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.        

If you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.   Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age. Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at <a href="mailto:me@donnapatane.com.au">me@donnapatane.com.au</a>.  In this episode, we discuss:  <ul> <li>Four different registration types: <ul> <li>Domains - first in best dressed. </li> <li>Company Names</li> <li>Business Names - are there to protect the consumer, not the business owner. </li> <li>Trademarks - This is the penthouse and gives you exclusive rights. </li> </ul> </li> <li>Identifying the BAD GUY?</li> <li>Searching via ATMOS Australia or internationally with WIPO Global Brand Database.</li> <li>Understanding the terms: <ul> <li>Substantially Identical</li> <li>Deceptively Similar</li> <li>Inherently Distinctive </li> </ul> </li> <li>Who owns the trademark? (Company or personal)</li> <li>Why Google Reviews are being left for the wrong businesses.  </li> <li>Social media law and protection in the digital world?</li> <li>Using the Way Back Machine website to look at old websites</li> <li>Copywrite law (photographs and written content) </li> <li>Ignorance is no defence. </li> </ul> Final Tip THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.  If you have any questions about this episode, <a href="https://www.tysonfranklin.com/Coaching/Podiatry" rel="nofollow" target="_blank">one-on-one coaching</a> or any of my group coaching programs, please send me an email at <a href="mailto:tf@tysonfranklin.com" rel="nofollow">tf@tysonfranklin.com</a>, and we can arrange a quick ZOOM call.   Youtube If you're interested in watching the UNCUT video of this particular episode, you can visit my <a href="https://www.youtube.com/channel/UCJYxF9848YyoSpJj0Ie8-2w" rel="noopener nofollow" target="_blank">YOUTUBE Channel, Tyson Franklin</a> and please SUBSCRIBE, so you're informed whenever a new video is released.  Competitive Advantage If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my <a href="https://www.tysonfranklin.com/events" rel="noopener nofollow" target="_blank">EVENTS PAGE</a>, and consider joining my next group coaching program, the <a href="https://www.tysonfranklin.com/Coaching/REBOOT" rel="nofollow" target="_blank">12-Week Podiatry Business Reboot</a> or join the <a href="https://www.facebook.com/groups/podiatrybusinessownersclub" rel="noopener nofollow" target="_blank">Podiatry Business Owners Club</a> on Facebook.

136 - Podiatry TRADEMARKS with Donna Patane

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time.  In this episode we discuss:  Why small business owners need to protect their business names Trademark rules are similar in Australia, USA and the rest of the world (except China) The four entities, Company names, Business Names, Domain Names and Trademarks, and which is more powerful in a court of law.  A business name is there to protect the consumer, not the business owner. WOW!!!  Advice for all business owners: Make sure you check the ASIC website for company and business names registrations. Also, check domain registrations and quirky variations using numbers and letters, and go onto IP Australia.  If you considering selling overseas, you need to check the World Intellectual Property Organisation and Global Brand Database. You can also lodge your trademark with customs to prevent imports that may breach your trademark.  You want to make sure you are holding the gun at all times.  Timeline You can register a trademark even if you're not using it yet, but you have 5-years to use it otherwise someone else can apply for NON-USE. Also, if you've been using a trademark and stop using it for 3-years someone can ask for NON-USE. You then need to prove it is being used.  Taglines If you have a tagline for your business, it should be registered as a trademark if you want to protect it and it should be registered separately to your business name.  Products: Apple and CocaCola have a massive amount of product and name trademarks, and this is what added value to these companies over the years. Some companies didn't protect their names sufficiently, such as ESKY and Trampoline and their names became common language.  Added Value A trademark adds value to your business because you're holding the gun and this is why McDonald's hold so much value. Banks will loan money based on a recognisable name.  Do It Yourself You can register your trademark, or you can use a trademark attorney, and yes it will cost more, so to reduce costs you can do a lot of the initial groundwork and investigation yourself before seeing a lawyer.  Classes When you register a trademark for good and services, there are 45 different classes it can be registered under, so it's essential to go through this list and see what applies to your business and business name.  Classes allow two similar trademarks to exist, as long as they are proving different goods and services.  Monday Morning Tip Go straight to IP Australia and the Global Brand Database and check your name. If it is not registered, then register it as soon as possible. Therefore be proactive, not reactive, it will save you money in the long run.  If you have any questions about this podcast or TRADEMARKS, please email me at tf@tysonfranklin.com, or you can connect with Donna Patane on Facebook, Linkedin, Twitter @donnapatane5, or you can email Donna directly at dpatane@macdonnells.com.au  If you liked this podcast you would also enjoy:  Episode #36: Small Business Big Exit with Sam Harrop  Episode #31: Packaging Your Thoughts For Profit with Paul Wright  It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. David M Frees will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available. For more details, please visit my EVENTS page (Strictly limited to 50 attendees).  FREE DOWNLOADS:  First 16 Pages of My Book – It’s No Secret There’s Money in Small Business. 12 Secrets to Get More People Through Your Front Door.

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time.  In this episode we discuss: <ul> <li>Why small business owners need to protect their business names</li> <li>Trademark rules are similar in Australia, USA and the rest of the world (except China)</li> <li>The four entities, Company names, Business Names, Domain Names and Trademarks, and which is more powerful in a court of law. </li> <li>A business name is there to protect the consumer, not the business owner. WOW!!!</li> </ul> Advice for all business owners: Make sure you check the ASIC website for company and business names registrations. Also, check domain registrations and quirky variations using numbers and letters, and go onto IP Australia.  If you considering selling overseas, you need to check the World Intellectual Property Organisation and Global Brand Database. You can also lodge your trademark with customs to prevent imports that may breach your trademark.  You want to make sure you are holding the gun at all times.  Timeline You can register a trademark even if you're not using it yet, but you have 5-years to use it otherwise someone else can apply for NON-USE. Also, if you've been using a trademark and stop using it for 3-years someone can ask for NON-USE. You then need to prove it is being used.  Taglines If you have a tagline for your business, it should be registered as a trademark if you want to protect it and it should be registered separately to your business name.  Products: Apple and CocaCola have a massive amount of product and name trademarks, and this is what added value to these companies over the years. Some companies didn't protect their names sufficiently, such as ESKY and Trampoline and their names became common language.  Added Value A trademark adds value to your business because you're holding the gun and this is why McDonald's hold so much value. Banks will loan money based on a recognisable name.  Do It Yourself You can register your trademark, or you can use a trademark attorney, and yes it will cost more, so to reduce costs you can do a lot of the initial groundwork and investigation yourself before seeing a lawyer.  Classes When you register a trademark for good and services, there are 45 different classes it can be registered under, so it's essential to go through this list and see what applies to your business and business name.  Classes allow two similar trademarks to exist, as long as they are proving different goods and services.  Monday Morning Tip Go straight to IP Australia and the Global Brand Database and check your name. If it is not registered, then register it as soon as possible. Therefore be proactive, not reactive, it will save you money in the long run.  If you have any questions about this podcast or TRADEMARKS, please email me at <a href="mailto:tf@tysonfranklin.com" rel="nofollow">tf@tysonfranklin.com</a>, or you can connect with Donna Patane on <a href="https://www.facebook.com/drpatane" rel="noopener nofollow" target="_blank">Facebook</a>, <a href="https://www.linkedin.com/in/donnapatane/" rel="noopener nofollow" target="_blank">Linkedin</a>, Twitter @donnapatane5, or you can email Donna directly at <a href="mailto:dpatane@macdonnells.com.au">dpatane@macdonnells.com.au</a>  If you liked this podcast you would also enjoy: <a href="news/podcast/1413-episode-36-small-business-big-exit-with-sam-harrop" rel="nofollow" target="_blank"> Episode #36: Small Business Big Exit with Sam Harrop</a> <a href="news/podcast/1300-episode-31-packaging-your-thoughts-for-profit-with-paul-wright" rel="nofollow" target="_blank"> Episode #31: Packaging Your Thoughts For Profit with Paul Wright</a>  It's No Secret Business Conference: August 17th - 18th Cairns 2018 This year's theme is 'Communication, Persuasion and Influence'. <a href="https://www.successtechnologies.com/" rel="nofollow" target="_blank">David M Frees</a> will be the Keynote Speaker for this event, and he is coming all the way from Pennsylvania, USA, and there will be eight other speakers over the two days. Bookings are NOW available. For more details, please visit my <a href="events" rel="nofollow" target="_blank">EVENTS page</a> (Strictly limited to 50 attendees).  FREE DOWNLOADS: <a href="news/blog/1117-free-chapter-from-it-s-no-secret-there-s-money-in-small-business" rel="nofollow" target="_blank"> First 16 Pages of My Book</a> – It’s No Secret There’s Money in Small Business. <a href="12-secrets" rel="nofollow" target="_blank">12 Secrets to Get More People Through Your Front Door.</a>

INS039 - Trademarks: Don't Take A Sword To A Gun Fight with Donna Patane