Lisa Airey's guest appearances

Lisa Airey

Wine Two Five Podcast

Wine Scholar Guild Podcasts

XChateau Wine Podcast

Jane Anson

Laura Catena

Maurizio Broggi

Rick Fisher

Pascaline Lepeltier

Robert Morris

Susan Kostrzewa

Olivier Humbrecht

Jeffrey Shaw

Madeline Puckette

Esther Mobley

Karen MacNeil

Steven Spurrier

Michael Cruse

Carole Meredith

OwlTail

From its start as a way to build demand for French wines in the US to a global program with 100 approved program providers in 30 countries, the Wine Scholar Guild (“WSG”) is a theory-focused wine education program targeting the “committed students of wine.”  Lisa Airey, Education Director of the WSG, tells us about the different levels of the program, instructor online courses, and how the WSG fits into the wine education landscape.  This episode is sponsored by Repour, the simple, effective way to preserve your wine...without planning ahead.  Extensively used by top sommeliers, wineries, and wine students, Repour prevents wasted wine and saves money.  Find out more at repour.com and listen to Episode 24, where CEO Tom Lutz gives us all the details on Repour.  Detailed Show Notes: Lisa’s background - 13 years in wine wholesale sales, education director and interim executive director for the Society of Wine Educators (“SWE”), then joined the French Wine Scholar program, which is now the Wine Scholar GuildMet Julian Camus, the WSG President while at SWE, who was trying to help find importers to the US for French producersHe created the French Wine Society to build interest and love for French wine amongst consumersFWS events would have ~500 people and sell thousands of dollars of wine for each eventWSG founded in 2008 as the FWS program, an education and credential bodyBecame an advanced program right awayFor the “serious wine hobbyist” or “committed student of wine”100 program providers in 30 countriesDifferentiation vs. other wine education bodiesWSG is specialized in France, Italy, and Spain, the 3 largest producing countries in EuropeOther programs are more generalist / globalSWE is more of a membership program with study and certification. WSG is more study/certification with membership as a sidebarExams are 100% theory - 100 questions multiple-choice (75% is passing, with honors and highest honors)WSG fills the niche of some self-study courses like WSET Diploma and Master of Wine with detailed study materials3 Course typesClassroom - instructor-led, taste along in classInstructor Online - live instruction online, if you miss a class, you can go back and replay it on-demandIndependent Study - for self-motivated who can’t make the schedules workScholar vs. Master level coursesFrench Wine Scholar coursebook is 274 pages just on French winesMaster Level programs are 125-375 pages on 1 region (Bourgogne is the largest)Master programs can be important for people in the industry that need that level of expertise for their jobsStudy tripsSome for educators and approved program providersStudy immersion trips - open to the public, have top names as hosts (e.g., Andrew Jefford), that can open doorsDigital ProgramsWent digital early in order to go globalBenefits of online learning - no travel, parking, easy to miss a session and catch upPartnered with Coravin to have a discount for members so students can purchase wine and not have to pop a corkMembershipTo foster continuous learning after programs4 webinars / month, with 150+ on-demandPronunciation programsDiscounts on Coravin, 10% off education programsCosts $100/yearScholarshipsTripled the amount during CovidProvide Instructor Online courses as scholarshipsHave 2 programs today - need-based/financial aid and Master of Wine scholarshipsOffer group rates for distributors Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

From its start as a way to build demand for French wines in the US to a global program with 100 approved program providers in 30 countries, the <a href="https://www.winescholarguild.org/" rel="nofollow" target="_blank">Wine Scholar Guild</a> (“WSG”) is a theory-focused wine education program targeting the “committed students of wine.”  Lisa Airey, Education Director of the WSG, tells us about the different levels of the program, instructor online courses, and how the WSG fits into the wine education landscape.  This episode is sponsored by <a href="https://www.repour.com/" rel="nofollow" target="_blank">Repour</a>, the simple, effective way to preserve your wine...without planning ahead.  Extensively used by top sommeliers, wineries, and wine students, <a href="https://www.repour.com/" rel="nofollow" target="_blank">Repour</a> prevents wasted wine and saves money.  Find out more at <a href="https://www.repour.com/" rel="nofollow" target="_blank">repour.com</a> and listen to <a href="https://www.xchateau.com/episodes/wine-preservation-tom-lutz-repour" rel="nofollow" target="_blank">Episode 24</a>, where CEO Tom Lutz gives us all the details on <a href="https://www.repour.com/" rel="nofollow" target="_blank">Repour</a>.  Detailed Show Notes: <ul><li>Lisa’s background - 13 years in wine wholesale sales, education director and interim executive director for the <a href="http://www.societyofwineeducators.org/" rel="nofollow" target="_blank">Society of Wine Educators</a> (“SWE”), then joined the French Wine Scholar program, which is now the Wine Scholar Guild</li><li>Met Julian Camus, the WSG President while at SWE, who was trying to help find importers to the US for French producers<ul><li>He created the French Wine Society to build interest and love for French wine amongst consumers</li><li>FWS events would have ~500 people and sell thousands of dollars of wine for each event</li></ul></li><li>WSG founded in 2008 as the FWS program, an education and credential body<ul><li>Became an advanced program right away</li><li>For the “serious wine hobbyist” or “committed student of wine”</li><li>100 program providers in 30 countries</li></ul></li><li>Differentiation vs. other wine education bodies<ul><li>WSG is specialized in France, Italy, and Spain, the 3 largest producing countries in Europe</li><li>Other programs are more generalist / global</li><li>SWE is more of a membership program with study and certification. WSG is more study/certification with membership as a sidebar</li><li>Exams are 100% theory - 100 questions multiple-choice (75% is passing, with honors and highest honors)</li><li>WSG fills the niche of some self-study courses like WSET Diploma and Master of Wine with detailed study materials</li></ul></li><li>3 Course types<ul><li>Classroom - instructor-led, taste along in class</li><li>Instructor Online - live instruction online, if you miss a class, you can go back and replay it on-demand</li><li>Independent Study - for self-motivated who can’t make the schedules work</li></ul></li><li>Scholar vs. Master level courses<ul><li>French Wine Scholar coursebook is 274 pages just on French wines</li><li>Master Level programs are 125-375 pages on 1 region (Bourgogne is the largest)</li><li>Master programs can be important for people in the industry that need that level of expertise for their jobs</li></ul></li><li>Study trips<ul><li>Some for educators and approved program providers</li><li>Study immersion trips - open to the public, have top names as hosts (e.g., Andrew Jefford), that can open doors</li></ul></li><li>Digital Programs<ul><li>Went digital early in order to go global</li><li>Benefits of online learning - no travel, parking, easy to miss a session and catch up</li><li>Partnered with <a href="https://www.coravin.com/" rel="nofollow" target="_blank">Coravin</a> to have a discount for members so students can purchase wine and not have to pop a cork</li></ul></li><li>Membership<ul><li>To foster continuous learning after programs</li><li>4 webinars / month, with 150+ on-demand</li><li>Pronunciation programs</li><li>Discounts on Coravin, 10% off education programs</li><li>Costs $100/year</li></ul></li><li>Scholarships<ul><li>Tripled the amount during Covid</li><li>Provide Instructor Online courses as scholarships</li><li>Have 2 programs today - need-based/financial aid and Master of Wine scholarships</li></ul></li><li>Offer group rates for distributors</li></ul> <a href="https://open.acast.com/public/patreon/fanSubscribe/7472761" rel="noopener noreferrer nofollow" target="_blank">Get access to library episodes</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer nofollow" target="_blank">acast.com/privacy</a> for more information.

Building committed students of wine w/ Lisa Airey, Wine Scholar Guild

Wine Scholar Guild's Education Director Lisa Airey speaks to events in the past that have shaped some of the regions.At the same time, she brings us up to date with newer developments in the Rhone and their impact on the wines. While some aspects of the region are immutable, such as the limestone soils, there are discernible changes in growing and winemaking that speak to a new era, as well as a return to the ancient, all in the name of holding on to the present and safeguarding the region's future.Produced by Valerie Caruso, DWS, CWE, FWS

Wine Scholar Guild's Education Director Lisa Airey speaks to events in the past that have shaped some of the regions. At the same time, she brings us up to date with newer developments in the Rhone and their impact on the wines. While some aspects of the region are immutable, such as the limestone soils, there are discernible changes in growing and winemaking that speak to a new era, as well as a return to the ancient, all in the name of holding on to the present and safeguarding the region's future. Produced by Valerie Caruso, DWS, CWE, FWS

Lisa Airey on "Change is on the horizon in the Rhone"

The Wine Scholar Guild's Education Director, Lisa Airey, CWE, FWS, joins us for an afternoon of cocktails, tea, wine and conversation. We're talking about credentials, certifications, wine courses, careers, immersion trips, and education tips. Lisa also lets us in on her success as a novelist.       Wine Education, Wine Scholar Guild, Lisa Airey CWE, Wine, French Wine Scholar, Wine Podcasts, A Toast to Friendship, Drink the Good Bottles, Wine People Rock

The Wine Scholar Guild's Education Director, Lisa Airey, CWE, FWS, joins us for an afternoon of cocktails, tea, wine and conversation. We're talking about credentials, certifications, wine courses, careers, immersion trips, and education tips. Lisa also lets us in on her success as a novelist. Wine Education, Wine Scholar Guild, Lisa Airey CWE, Wine, French Wine Scholar, Wine Podcasts, A Toast to Friendship, Drink the Good Bottles, Wine People Rock

Episode 136: Wine, Education, & Writing - Wine Scholar Guild's Lisa Airey, CWE, FWS