Pierre-Loic Assayag's guest appearances

Pierre-Loic Assayag

Leadership, Brand Strategy & Transformation - Minter Dialogue

How Hard Can It Be?

Marketing Trends

Jay Baer

Chris Voss

Ann Handley

Seth Godin

Steve Robinson

Kai Wright

Tom Schwab

Calum Chace

Charlene Li

Jason Miller

Karen Wickre

Rob Walker

Grant Johnson

Stu Heinecke

John Jantsch

OwlTail

One of the biggest misconceptions of influencer marketing that using an influencer is just like buying an ad. Pierre-Loic Assayag, is the founder and CEO of Traackr, and he knows there is much more to it than that. “When social commerce is front and center for so many, where a lot of decisions around purchase are taking place online, the notion of being able to not just create that initial spike of awareness, but being able to get people to influence their audience It gives you an ability to move down the funnel towards nano influencers.”As influencers continue to rise in popularity and the authenticity of the products they're promoting becomes more and more important, aligning brand and promoter is at the forefront of best practices when it comes to influencer marketing. On this episode of Marketing Trends, Pierre-Loic discusses why aligning your brand with the proper influencer can pay huge dividends. Plus he explains why there is a good chance you’re not using influencer marketing to the most of its potential. Main Takeaways:Flavor of the Week: Don’t limit yourself to large-scale influencers. Instead, when you’re identifying influencers that work for you, make sure their values and brand align with what the company stands for. Just because an influencer has hundreds of thousands of followers doesn’t mean those followers align with your brand. An influencer with less followers could have a greater impact on pushing your product because their followers resonate more with your brand.Building Loyalty: When aligning with influencers, don’t think about the immediate purchases that could occur. Instead, think of influencers as a way to build lifelong advocates for the brand. Data suggests that when influencers and brands align on values and products, consumers are less sensitive to overall pricing.Not Like Your Other Channels: In order for influencer marketing to work, you can’t treat it like every other channel. When you stop thinking of influencer marketing as a new channel, you stop thinking about the complexity and richness of the practice. Take the time to learn about the influencers you are investing with and don’t overthink the content.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

One of the biggest misconceptions of influencer marketing that using an influencer is just like buying an ad. <a href="https://www.linkedin.com/in/pierreloic" rel="nofollow" target="_blank">Pierre-Loic Assayag</a>, is the founder and CEO of <a href="https://www.traackr.com/" rel="nofollow" target="_blank">Traackr</a>, and he knows there is much more to it than that. “When social commerce is front and center for so many, where a lot of decisions around purchase are taking place online, the notion of being able to not just create that initial spike of awareness, but being able to get people to influence their audience It gives you an ability to move down the funnel towards nano influencers.”As influencers continue to rise in popularity and the authenticity of the products they're promoting becomes more and more important, aligning brand and promoter is at the forefront of best practices when it comes to influencer marketing. On this episode of Marketing Trends, Pierre-Loic discusses why aligning your brand with the proper influencer can pay huge dividends. Plus he explains why there is a good chance you’re not using influencer marketing to the most of its potential. Main Takeaways:<ul><li>Flavor of the Week: Don’t limit yourself to large-scale influencers. Instead, when you’re identifying influencers that work for you, make sure their values and brand align with what the company stands for. Just because an influencer has hundreds of thousands of followers doesn’t mean those followers align with your brand. An influencer with less followers could have a greater impact on pushing your product because their followers resonate more with your brand.</li><li>Building Loyalty: When aligning with influencers, don’t think about the immediate purchases that could occur. Instead, think of influencers as a way to build lifelong advocates for the brand. Data suggests that when influencers and brands align on values and products, consumers are less sensitive to overall pricing.</li><li>Not Like Your Other Channels: In order for influencer marketing to work, you can’t treat it like every other channel. When you stop thinking of influencer marketing as a new channel, you stop thinking about the complexity and richness of the practice. Take the time to learn about the influencers you are investing with and don’t overthink the content.</li></ul>---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at <a href="https://sforce.co/3BJeew7" rel="nofollow" target="_blank">salesforce.com/marketing</a>. To learn more or subscribe to our weekly newsletter, visit <a href="https://marketingtrends.com/" rel="nofollow" target="_blank">MarketingTrends.com</a>.

Influencing the Masses with Traackr’s CEO Pierre-Loic Assayag

My guest this week is Pierre-Loic Assayag, the CEO and co-founder of Traackr, the world’s most powerful and effective influencer management platform. Traackr lets marketers scale their influencer marketing programs by focusing on the individual people with the greatest impact on their objectives. Their customers include Coca-Cola, HP, OpenTable, Capital One, Kiehls, Travelocity, SAP and Adidas. Half of the top 50 communications agencies today use Traackr to drive successful social programs and earn more attention by engaging with the right people, an amazing achievement for a company just in the process of raising its first round of institutional capital. A longtime mar-tech veteran, Pierre-Loic has deep expertise in advertising and marketing innovation across the digital space. After starting his career at P&amp;G, Pierre-Loic became Peugeot-Citroen’s first Director of New Media heading up an international portfolio of information technology projects. He went on to join the frontlines of the Internet economy at places including Viant and Optaros, bringing blue chip customers the vision and execution they needed to survive and thrive in a media landscape transformed by the slow, painful death of traditional mass media.In our second segment we’ll talk about a subject near and dear to any entrepreneur’s heart, which is when to raise money. Traackr’s been remarkably capital efficient in the way it’s grown into a global company, and that’s because Pierre-Loic has some strong views on the relative importance of customer revenue and investor capital. He also has a very specific and I think pretty unique way of thinking about when to go raise money, a model based on aligning your interests with that of investors I think could save a lot of us a lot of heartache as we journey down the road. --How Hard Can It Be is sponsored by G20 Ventures, early traction capital for East Coast enterprise tech startups, backed by the power and expertise of 20 ​of the Northeast's most accomplished ​entrepreneurs. G20 Ventures.​..​​ ​People first.How Hard Can It Be is ​also ​sponsored by Actifio​, the world’s leading Enterprise Data-as-a-Service platform. Deliver your data just like your applications and infrastructure... as a service available instantly, anywhere. For hybrid cloud, faster DevOps, and better business resiliency, Actifio is Radically Simple.

My guest this week is Pierre-Loic Assayag, the CEO and co-founder of Traackr, the world’s most powerful and effective influencer management platform. Traackr lets marketers scale their influencer marketing programs by focusing on the individual people with the greatest impact on their objectives. Their customers include Coca-Cola, HP, OpenTable, Capital One, Kiehls, Travelocity, SAP and Adidas. Half of the top 50 communications agencies today use Traackr to drive successful social programs and earn more attention by engaging with the right people, an amazing achievement for a company just in the process of raising its first round of institutional capital. A longtime mar-tech veteran, Pierre-Loic has deep expertise in advertising and marketing innovation across the digital space. After starting his career at P&amp;G, Pierre-Loic became Peugeot-Citroen’s first Director of New Media heading up an international portfolio of information technology projects. He went on to join the frontlines of the Internet economy at places including Viant and Optaros, bringing blue chip customers the vision and execution they needed to survive and thrive in a media landscape transformed by the slow, painful death of traditional mass media. In our second segment we’ll talk about a subject near and dear to any entrepreneur’s heart, which is when to raise money. Traackr’s been remarkably capital efficient in the way it’s grown into a global company, and that’s because Pierre-Loic has some strong views on the relative importance of customer revenue and investor capital. He also has a very specific and I think pretty unique way of thinking about when to go raise money, a model based on aligning your interests with that of investors I think could save a lot of us a lot of heartache as we journey down the road. -- How Hard Can It Be is sponsored by G20 Ventures, early traction capital for East Coast enterprise tech startups, backed by the power and expertise of 20 ​of the Northeast's most accomplished ​entrepreneurs. G20 Ventures.​..​​ ​People first. How Hard Can It Be is ​also ​sponsored by Actifio​, the world’s leading Enterprise Data-as-a-Service platform. Deliver your data just like your applications and infrastructure... as a service available instantly, anywhere. For hybrid cloud, faster DevOps, and better business resiliency, Actifio is Radically Simple.

HHCIB 019 Pierre-Loic Assayag & When To Raise

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on myndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #128 — This interview is Pierre-Loic Assayag, co-founder and CEO of Traackr, a solution for brands to help find, engage and leverage influencers. In this interview, we talk about the evolution of influence marketing, the challenges of engaging influencers and tackling the internal challenges of optimizing an influencer program. Meanwhile, you can comment and find the show notes on <a href="http://myndset.com" rel="nofollow" target="_blank">myndset.com</a> where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment of your precious time to go over to iTunes to rate the podcast.<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">Support the show</a> (<a href="https://www.patreon.com/minterdial" rel="nofollow" target="_blank">https://www.patreon.com/minterdial</a>)

Pierre-Loic Assayag, founder and CEO of Traackr, for better influence marketing  (MDE128)