Drew Hodges's guest appearances

Drew Hodges

The Producer's Perspective Podcast with Ken Davenport

The Joe D Show: Daily News Theater Podcast

Architecture, Design & Photography

Events & Discussions

Tom Kirdahy

Charles Busch

Jeanine Tesori

Alex Brightman

Jordan Fisher

Jonathan Groff

Casey Nicholaw

Ken Davenport

Bret Shuford

Megan McGinnis

Spencer Liff

Joe Rosko

Stephen Oremus

Warren Carlyle

Craig Zadan

OwlTail

Drew Hodges is the founder of Spot Design, in 1987, which was followed by the launch of the full service New York City advertising agency SpotCo, and most recently DrewDesignCo.  Drew has created branding and advertising campaigns that span three decades of theatrical shows and art institutions.  He has helped launch many iconic titles such as “RENT”, “Hamilton” and “Chicago” just to name a few.  We were honored to sit down with Drew to pull back the curtain on his storied career.

Drew Hodges is the founder of Spot Design, in 1987, which was followed by the launch of the full service New York City advertising agency SpotCo, and most recently DrewDesignCo.  Drew has created branding and advertising campaigns that span three decades of theatrical shows and art institutions.  He has helped launch many iconic titles such as “RENT”, “Hamilton” and “Chicago” just to name a few.  We were honored to sit down with Drew to pull back the curtain on his storied career.

Ep: 031 - The Art of Selling Broadway - Drew Hodges

How did the “Hamilton” poster end up being black and gold? Who came up with the tagline “spread the word” for “The Vagina Monologues” advertising campaign? Drew Hodges, founder of the ad agency SpotCo and author of the new book “On Broadway: From ‘Rent’ to Revolution,” shares stories from the past two decades. Follow Joe here: @TheJoeDShow Produced by: Joe Dziemianowicz Edited by: Frank Posillico   Get more from the Daily News on Facebook, YouTube and Tumblr

How did the “Hamilton” poster end up being black and gold? Who came up with the tagline “spread the word” for “The Vagina Monologues” advertising campaign? Drew Hodges, founder of the ad agency SpotCo and author of the new book “On Broadway: From ‘Rent’ to Revolution,” shares stories from the past two decades. Follow Joe here: <a href="https://twitter.com/TheJoeDShow" rel="nofollow" target="_blank">@TheJoeDShow</a> Produced by: Joe Dziemianowicz Edited by: Frank Posillico Get more from the Daily News on <a href="https://www.facebook.com/NYDailyNews" rel="nofollow" target="_blank">Facebook</a>, <a href="https://www.youtube.com/user/nydailynews" rel="nofollow" target="_blank">YouTube</a> and <a href="http://nydailynews.tumblr.com/" rel="nofollow" target="_blank">Tumblr</a>

Drew Hodges, Advertising Broadway : The Joe D Show Episode 43

Drew Hodges is a designer, strategist and founder of New York's SpotCo, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more.If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . . His process for creating the art for a show. What he thinks about research and focus groups. Are they the future? Or should you forget about ’em? How Producers should work with their agencies, and how they shouldn’t. Keep up with me: @KenDavenportBwaywww.theproducersperspective.com  Learn more about your ad choices. Visit megaphone.fm/adchoices

Drew Hodges is a designer, strategist and founder of New York's <a href="https://www.spotnyc.com/" rel="nofollow" target="_blank">SpotCo</a>, a creative agency known for the iconic branding of Broadway shows Rent, Chicago, The Book of Mormon, Hamilton, and many more. If you asked me what the one skill I think a modern day Producer should have, it’s marketing . . . which is why this podcast is a crucial one for you to listen to. Listen to Drew talk about . . .<ul> <li>His process for creating the art for a show.</li> <li>What he thinks about research and focus groups. Are they the future? Or should you forget about ’em?</li> <li>How Producers should work with their agencies, and how they shouldn’t.</li> </ul> Keep up with me: @<a href="https://www.instagram.com/kendavenportbway/" rel="nofollow" target="_blank">KenDavenportBway</a><a href="http://www.theproducersperspective.com/" rel="nofollow" target="_blank">www.theproducersperspective.com</a> Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

5 - Drew Hodges