Vijay Mahajan's guest appearances

Vijay Mahajan

New Books in Middle Eastern Studies

New Books Network

LibroBok

Books and Authors

New Books in Business, Management, and Marketing

Donald Trump

Banu Bargu

Rachel Harris

Sean Anthony

Phillipa Chong

Omid Safi

Yehudah Mirsky

Emma Ashford

Jean-Paul Sartre

Brian Greene

Christian Zionism

Edward J. Watts

Kathryn Conrad

David Stenner

Michael Allan

OwlTail

"Technology has made it possible for us to be inclusive irrespective of who we are," says Vijay Mahajan, author, 'Digital Leapfrogs' as he talks to Manjula Narayan about how technology is reshaping consumer markets in India and the social and material changes being brought about by everything from Uber to Paytm and Phonepe and streaming services like Netflix

Books & Authors podcast with Vijay Mahajan, author, Digital Leapfrogs

In The Arab World Unbound: Tapping into the Power of 350 Million Consumers (Jossey-Bass, 2012), Vijay Mahajan, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the tremendous business potential in the Arab world, and explains what must be done to capitalize on it. He goes into detail about the diversity in the Arab world, and how it is critical to not assume that everyone living in the Arab world has the same beliefs or background. The book also illustrates the role Arab women play in the marketplace, and how new technology and social media are affecting commerce. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/middle-eastern-studies

In <a href="http://www.amazon.com/dp/1118074513/?tag=newbooinhis-20" rel="nofollow" target="_blank">The Arab World Unbound: Tapping into the Power of 350 Million Consumers</a> (Jossey-Bass, 2012), <a href="http://www.utexas.edu/opa/experts/profile.php?id=259" rel="nofollow" target="_blank">Vijay Mahajan</a>, a professor of business at the University of Texas at Austin, outlines the opportunities and challenges of the Arab consumer market. As part of his research for the book he talked to everyone from CEOs of multinational corporations to small-town shop owners. Mahajan’s book shows the tremendous business potential in the Arab world, and explains what must be done to capitalize on it. He goes into detail about the diversity in the Arab world, and how it is critical to not assume that everyone living in the Arab world has the same beliefs or background. The book also illustrates the role Arab women play in the marketplace, and how new technology and social media are affecting commerce. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>Support our show by becoming a premium member! <a href="https://newbooksnetwork.supportingcast.fm/middle-eastern-studies" rel="nofollow" target="_blank">https://newbooksnetwork.supportingcast.fm/middle-eastern-studies</a>

Vijay Mahajan, “The Arab World Unbound: Tapping into the Power of 350 Million Consumers” (Jossey-Bass, 2012)