Carla Dunham's guest appearances

Carla Dunham

The Glossy Podcast

The Modern Retail Podcast

Herman Miller

Kara Goldin

Andrew Dudum

Nadia Boujarwah

Hana Abaza

Harley Finkelstein

Anthony Marino

Sarah Thompson

Bryan Wiener

Ashley Merrill

Rachel Drori

Ariel Kaye

Warby Parker

Michael Kahn

Tina Sharkey

OwlTail

When Carla Dunham joined the luggage brand Away as its CMO in November 2022, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy. Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing has shifted to using TV strategies, testing AI-integrated marketing and expanding the U.S. retail footprint.An AI-powered pop-up in Venice, California on the weekend of June 24 promoted its new “Extraordinary Is Out There” campaign. Participants filled out questionnaires to create their ideal AI world and later received a curated postcard showing their ideal destination. On the podcast, Dunham discussed why it's important for brands to engage in mobile TV audiences, why choosing strong store associates is especially important for travel goods brands and why functional design is key. According to Dunham, Away is currently focused on expanding its customer insights group and its presence in the U.S.

When Carla Dunham joined the luggage brand Away as its CMO in November 2022, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy. Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing has shifted to using TV strategies, testing AI-integrated marketing and expanding the U.S. retail footprint.An AI-powered pop-up in Venice, California on the weekend of June 24 promoted its new “Extraordinary Is Out There” campaign. Participants filled out questionnaires to create their ideal AI world and later received a curated postcard showing their ideal destination. On the podcast, Dunham discussed why it's important for brands to engage in mobile TV audiences, why choosing strong store associates is especially important for travel goods brands and why functional design is key. According to Dunham, Away is currently focused on expanding its customer insights group and its presence in the U.S.

Away CMO Carla Dunham: 'Digital is wonderfully optimized, but we still need contact'

Convenience store startup Foxtrot is trying to become a national name.Over the last few weeks, the company announced a series of expansion plans. For one, it plans to open 50 new locations over the next two years. Foxtrot is also launching a national delivery program called Foxtrot Anywhere. The retailer’s CMO Carla Dunham joined the Modern Retail podcast and spoke about the company’s big ambitions.While Foxtrot is positioned as a quasi-convenience store, it tries to highlight the quality of its products and fast delivery. Each store features an assortment of local products and Dunham said curation and selection is about “an obsession with whatever is delicious and worth enjoying.”Right now, the focus is on growing Foxtrot’s presence and getting more people aware of the stores. Currently, there are 13 stores in Chicago, Dallas and Washington, DC, and Foxtrot plans to have 18 in total open by the end of this year. As part of this expansion, the retailer is focusing less on convenience items and becoming more of a food service destination. “We’ve really been leaning into our cafe food program much more aggressively, and you’ll see that in our new store format,” Dunham said.What’s more, Foxtrot has been actively building out its own private label -- which includes gummy snacks and ice cream. These products are less economy-priced unbranded items and more Foxtrot-specific delicacies. “The products that we’ve created can stand alone comfortably outside of our stores,” she said.All that put together equals Dunham’s national expansion playbook. Now, the challenge is to get more people to notice.

Convenience store startup Foxtrot is trying to become a national name.Over the last few weeks, the company announced a series of expansion plans. For one, it plans to open 50 new locations over the next two years. Foxtrot is also launching a national delivery program called Foxtrot Anywhere. The retailer’s CMO Carla Dunham joined the Modern Retail podcast and spoke about the company’s big ambitions.While Foxtrot is positioned as a quasi-convenience store, it tries to highlight the quality of its products and fast delivery. Each store features an assortment of local products and Dunham said curation and selection is about “an obsession with whatever is delicious and worth enjoying.”Right now, the focus is on growing Foxtrot’s presence and getting more people aware of the stores. Currently, there are 13 stores in Chicago, Dallas and Washington, DC, and Foxtrot plans to have 18 in total open by the end of this year. As part of this expansion, the retailer is focusing less on convenience items and becoming more of a food service destination. “We’ve really been leaning into our cafe food program much more aggressively, and you’ll see that in our new store format,” Dunham said.What’s more, Foxtrot has been actively building out its own private label -- which includes gummy snacks and ice cream. These products are less economy-priced unbranded items and more Foxtrot-specific delicacies. “The products that we’ve created can stand alone comfortably outside of our stores,” she said.All that put together equals Dunham’s national expansion playbook. Now, the challenge is to get more people to notice.

Foxtrot CMO Carla Dunham on the convenience store startup’s ambitious expansion