Mark Menig's guest appearances

Mark Menig

Ponderings from the Perch

Intellicast

Cheskie Rosenzweig

Kristin Luck

Dyna Boen

Jeffrey Hayzlett

Colson Steber

Courtney Williams

Andrew Cannon

Bianca Pryor

Lisa Wilding-Brown

Baillie Buchanan

Tony Brown

Emily Soccorsy

Justin Foster

Doug Sandler

Alex Hunt

OwlTail

What constitutes “quality?” As Mark Menig, CPO at PureSpectrum points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and Little Bird Marketing CEO Priscilla McKinney geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for first to utilize the best available technology, as well as PureSpectrum’s proprietary quality scoring system.ALSO! In celebration of the launch of this podcast, the team at PureSpectrum is giving away an unforgettable virtual wine tasting “in Napa!” Sample some of the best wines from the region from the safety of home. Click here to enter: https://www.purespectrum.com/giveaway/

What constitutes “quality?” As <a href="https://www.linkedin.com/in/markmenig/" rel="nofollow" target="_blank">Mark Menig, CPO</a> at <a href="https://www.purespectrum.com/" rel="nofollow" target="_blank">PureSpectrum</a> points out, the phrase “one man’s trash is another man’s treasure,” perfectly illustrates that quality is a subjective construct. In this episode, host and <a href="https://www.linkedin.com/in/priscillamckinney/" rel="nofollow" target="_blank">Little Bird Marketing CEO Priscilla McKinney</a> geeks out with Menig about how PureSpectrum uses advanced machine learning to process unfathomable amounts of data and objectively identify patterns. Menig discusses the responsibility in the market research technology industry for first to utilize the best available technology, as well as PureSpectrum’s proprietary quality scoring system.ALSO! In celebration of the launch of this podcast, the team at PureSpectrum is giving away an unforgettable virtual wine tasting “in Napa!” Sample some of the best wines from the region from the safety of home. Click here to enter: <a href="https://www.purespectrum.com/giveaway/" rel="nofollow" target="_blank">https://www.purespectrum.com/giveaway/</a>

Priscilla and Mark Menig - Subjectivity of Data Quality

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum.  We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample.  Mark then gets into his career journey that led him to PureSpectrum.Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore.  He talks about the idea behind it, and what it has taken to make it a reality.  In the second half of the interview, we get to know Mark more on a personal level.  He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members.  Mark’s response of a job like Chandler’s from Friends is spot on!We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect.  He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now.  This is a great episode you don’t want to miss!To learn more about PureSpectrum and their new tool, PureScore, visit their website: www.purespectrum.com.You can connect with Mark on LinkedIn https://www.linkedin.com/in/markmenig/ or you can email him at Mark@purespectrum.com.You can discover more about EMI’s COVID-19 research by visiting our blog here https://emi-rs.com/covid-19-research-and-resources/.  You can check out all the industry COVID-19 insights and resources here: https://emi-rs.com/covid-19-research-and-resources/ Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! On this episode, Brian Lamar is joined by Mark Menig, Chief Product Officer of PureSpectrum. We kick the interview off learning about how Mark got started in market research. He then sets the record straight on how he started in online sample. Mark then gets into his career journey that led him to PureSpectrum. Mark then give Brian a great overview of PureSpectrum’s new data quality tool, PureScore. He talks about the idea behind it, and what it has taken to make it a reality. In the second half of the interview, we get to know Mark more on a personal level. He and Brian talk about how neither of them can adequately describe what they do for a living when talking to family members. Mark’s response of a job like Chandler’s from Friends is spot on! We then discover Mark’s hidden talent, which includes a track and field sport you wouldn’t expect. He and Brian also talk about how ESPN is missing the boat by not running “The Ocho” all the time right now. This is a great episode you don’t want to miss! To learn more about PureSpectrum and their new tool, PureScore, visit their website: <a href="http://www.purespectrum.com" rel="nofollow" target="_blank">www.purespectrum.com</a>. You can connect with Mark on LinkedIn <a href="https://www.linkedin.com/in/markmenig/" rel="nofollow" target="_blank">https://www.linkedin.com/in/markmenig/</a> or you can email him at Mark@purespectrum.com. You can discover more about EMI’s COVID-19 research by visiting our blog here <a href="https://emi-rs.com/covid-19-research-and-resources/" rel="nofollow" target="_blank">https://emi-rs.com/covid-19-research-and-resources/</a>. You can check out all the industry COVID-19 insights and resources here: <a href="https://emi-rs.com/covid-19-research-and-resources/" rel="nofollow" target="_blank">https://emi-rs.com/covid-19-research-and-resources/</a> Got a suggestion or feedback? Reach out to us at Intellicast@emi<a href="http://-rs.com" rel="nofollow" target="_blank">-rs.com</a>, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line 513-401-5463. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

S3E18 – Mark Menig of PureSpectrum