Cheskie Rosenzweig's guest appearances

Cheskie Rosenzweig

Ponderings from the Perch

Intellicast

OwlTail

Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality.The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does. The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality.Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry tool, which is a pre-survey qualification/vetting tool that routes high-quality and low-quality respondents. As Cheskie explains, it integrates some “nifty” behavioral questions as part of the vetting process. Cheskie also talks about how they have incorporated semantic-network questions into Sentry as well.In the last part of the interview, we switch gears and get to know Cheskie a bit better on a personal level with a new edition of the 4 P’s. We learn that Cheskie’s hidden talent is that he is a baker. What was probably the biggest surprise is that both he and Brian both watch marble racing.This is a great chat about data quality that you don’t want to miss.If you want to learn more about CloudResearch and Sentry, visit their website: www.cloudresearch.comYou can connect with Cheskie on LinkedIn here: https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/Thanks for listening!We have been nominated for the Market Research Podcast of the Year. Click here to vote for Intellicast!Want to catch up on our blogs? Click here.Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here.Got a suggestion or feedback? Reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality.The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like many who have answered this question, Cheskie didn’t have a direct route into the market research industry. Cheskie then gives us a bit of detail about how he ended up at CloudResearch, as well as what CloudResearch does. The conversation then turns to data quality. Cheskie talks about how and why he started to focus on data quality. He talks about how his curiosity after learning more about the panel industry and his background in psychology led him down the path to explore data quality.Cheskie then talks about how he thinks about data quality, which leads to him talking about CloudResearch’s data quality tool, Sentry. He then gives Brian an overview of the Sentry tool, which is a pre-survey qualification/vetting tool that routes high-quality and low-quality respondents. As Cheskie explains, it integrates some “nifty” behavioral questions as part of the vetting process. Cheskie also talks about how they have incorporated semantic-network questions into Sentry as well.In the last part of the interview, we switch gears and get to know Cheskie a bit better on a personal level with a new edition of the 4 P’s. We learn that Cheskie’s hidden talent is that he is a baker. What was probably the biggest surprise is that both he and Brian both watch marble racing.This is a great chat about data quality that you don’t want to miss.If you want to learn more about CloudResearch and Sentry, visit their website: <a href="http://www.cloudresearch.com/" rel="nofollow" target="_blank">www.cloudresearch.com</a>You can connect with Cheskie on LinkedIn here: <a href="https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/" rel="nofollow" target="_blank">https://www.linkedin.com/in/cheskie-rosenzweig-54a2a796/</a>Thanks for listening!We have been nominated for the Market Research Podcast of the Year. <a href="https://info.littlebirdmarketing.com/mr-podcast-award" rel="nofollow" target="_blank">Click here</a> to vote for Intellicast!Want to catch up on our blogs? Click <a href="https://emi-rs.com/blog/" rel="nofollow" target="_blank">here</a>.Missed one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website <a href="https://emi-rs.com/resources/" rel="nofollow" target="_blank">here</a>.Got a suggestion or feedback? Reach out to us at <a href="mailto:Intellicast@emi-rs.com">Intellicast@emi-rs.com</a>, or on Twitter at <a href="https://twitter.com/Intellicast1" rel="nofollow" target="_blank">@Intellicast1</a>, or leave us a voicemail on our call-in line at 513-401-5463. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

Talking Data Quality with Cheskie Rosenzweig of CloudResearch

On today's episode, Momma Bird, Priscilla McKinney, and her guest, Cheskie Rosenzweig discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at CloudResearch where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the importance of blending both behavioral technical aspects of data in order to combat fraud and low-quality feedback in responses. A lot has changed since the first survey was conducted with the use of computer-aided statistical tools in 1890. One of the tools being used to combat data quality issues is SENTRY™. You can check it out here. SENTRY™ is a product that can be applied to any supplier and essentially performs an interview for each participant before they take part in a client survey. It applies both technological security checks, and also behavioral questions. It also has a lot of built-in tech features that are actually becoming more standard in the field and is used by most suppliers.

On today's episode, Momma Bird,<a href="https://www.linkedin.com/in/priscillamckinney/" rel="nofollow" target="_blank"> Priscilla McKinney</a>, and her guest,<a href="https://www.semanticscholar.org/author/Cheskie-Rosenzweig/34803560" rel="nofollow" target="_blank"> Cheskie Rosenzweig</a> discuss a topic that often gets talked about but never seems to get resolved: Data quality. Cheskie is a Senior Research and Product Scientist at <a href="https://www.cloudresearch.com/" rel="nofollow" target="_blank">CloudResearch</a> where his work centers around improving data quality in online research. He is also a Doctoral Candidate in clinical psychology at Columbia University. I mean, talk about being an expert in your field. Together, they discuss concepts that include the importance of blending both behavioral technical aspects of data in order to combat fraud and low-quality feedback in responses. A lot has changed since the first survey was conducted with the use of computer-aided statistical tools in 1890. One of the tools being used to combat data quality issues is SENTRY™. <a href="https://www.cloudresearch.com/products/sentry-data-quality-validation/#:~:text=SENTRY%C2%AE%20automatically%20detects%20low,them%20from%20entering%20your%20study.&amp;text=Rather%20than%20rely%20on%20technology,quality%20results%20you%20can%20trust." rel="nofollow" target="_blank">You can check it out here. </a>SENTRY™ is a product that can be applied to any supplier and essentially performs an interview for each participant before they take part in a client survey. It applies both technological security checks, and also behavioral questions. It also has a lot of built-in tech features that are actually becoming more standard in the field and is used by most suppliers.