Josh Topolsky's guest appearances

Josh Topolsky

Recode Media with Peter Kafka

The Digiday Podcast

Tomorrow

Peter Kafka

Taylor Lorenz

Nilay Patel

Joe Marchese

Brit Morin

Justin Smith

John Ridding

Ben Smith

Merrill Stubbs

Rafat Ali

Troy Young

Jessica Lessin

Rich Antoniello

Brian Stelter

Sam Dolnick

OwlTail

Bustle Digital Group might not seem like a natural home for The Outline, the website once described as "a New Yorker for millennials." And that's the point, said Josh Topolsky, founder of The Outline. After its acquisition by Bustle, he now serves as the parent company's editor-in-chief of culture and innovation, overseeing The Outline, Mic and Inverse."The opposites thing is actually part of the attraction and why it makes sense," said Topolsky. "We had this conversation about should media businesses exist where everything isn't trying to get to 40 million uniques. Let's figure out what those different brands are and build them to the right size, and find the right brands that want to advertise on them, find the right audiences that want to come and visit them. And the collection of those things makes the overall business stronger."This week on the Digiday Podcast, Topolsky discussed Bustle Digital Group's newly launched tech news site, Input; his previous declaration on the Digiday Podcast that "everything about digital media is insanely boring" and how history is repeating itself as publishers rely heavily on traffic from Google's open source Accelerated Mobile Pages.

Bustle Digital Group might not seem like a natural home for The Outline, the website once described as "a New Yorker for millennials." And that's the point, said Josh Topolsky, founder of The Outline. After its acquisition by Bustle, he now serves as the parent company's editor-in-chief of culture and innovation, overseeing The Outline, Mic and Inverse."The opposites thing is actually part of the attraction and why it makes sense," said Topolsky. "We had this conversation about should media businesses exist where everything isn't trying to get to 40 million uniques. Let's figure out what those different brands are and build them to the right size, and find the right brands that want to advertise on them, find the right audiences that want to come and visit them. And the collection of those things makes the overall business stronger."This week on the Digiday Podcast, Topolsky discussed Bustle Digital Group's <a href="https://digiday.com/media/next-chapter-bustle-readies-launch-tech-news-site-inverse/" rel="nofollow" target="_blank">newly launched</a> tech news site, Input; his previous declaration <a href="https://digiday.com/podcast/outlines-josh-topolsky-theres-much-sameness-digital-media/" rel="nofollow" target="_blank">on the Digiday Podcast</a> that "everything about digital media is insanely boring" and how history is repeating itself as publishers rely heavily on traffic from <a href="https://digiday.com/media/google-amp-beat-facebook-instant-articles-publishers-start-question-amps-benefits/" rel="nofollow" target="_blank">Google's open source Accelerated Mobile Pages</a>.

Josh Topolsky on why Bustle Digital Group and The Outline make strange (but good) bedfellows

Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are well done, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg, and what it's like to raise money when you have a reputation as someone who can be difficult to work with. Learn more about your ad choices. Visit megaphone.fm/adchoices

Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are well done, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg, and what it's like to raise money when you have a reputation as someone who can be difficult to work with. Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices" rel="nofollow" target="_blank">megaphone.fm/adchoices</a>

The Outline CEO Josh Topolsky: Online ads are stuck in the '90s (Recode Media with Peter Kafka)

Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are done well, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg and what it's like to raise money when you have a reputation as someone who can be difficult to work with. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Josh Topolsky, CEO and editor in chief of The Outline, talks with Recode's Peter Kafka about the importance of good internet-native design for both advertising and editorial content. Topolsky dismisses the idea that everything publishers put out will move behind paywalls, arguing instead that when ads are done well, they can engage readers and support free content. Most of the time, though, online media companies have forced boring ads on their audiences, who have learned to ignore them. He also talks about his past life as a music producer, picking a fight with Mike Bloomberg and what it's like to raise money when you have a reputation as someone who can be difficult to work with. Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices" rel="nofollow" target="_blank">podcastchoices.com/adchoices</a>

The Outline CEO Josh Topolsky: Online ads are stuck in the '90s