Mark Stiving
27 Podcast Episodes
1120: Understanding Your Value and How to Sell It with Mark Stiving
1120: Understanding Your Value and How to Sell It with Mark Stiving
Mark Stiving is the Founder and Chief Pricing Educator at Impact Pricing LLC, as well as the host of the podcast Impact ... Read more
3 Jan 2023
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52mins
202 Selling Value to Create Better Clients at Higher Prices with Mark Stiving
202 Selling Value to Create Better Clients at Higher Prices with Mark Stiving
Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. ... Read more
10 Aug 2022
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26mins
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VD 4-016 Mark Stiving, and Selling Value
VD 4-016 Mark Stiving, and Selling Value
Mark Stiving is a kindred spirit -- and we always have great conversations about selling value. This time, we talked abo... Read more
1 Aug 2022
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29mins
"Selling Value" w. Mark Stiving of Impact Prcing & #PPSCHI22 Breakout Speaker
"Selling Value" w. Mark Stiving of Impact Prcing & #PPSCHI22 Breakout Speaker
Salespeople always seem to ask for discounts. Do we really need to approve them? They are told to sell value, but if th... Read more
21 Mar 2022
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12mins
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Pricing Subscription Services with Mark Stiving, Ph.D., Chief Pricing Educator, Impact Pricing LLC
Pricing Subscription Services with Mark Stiving, Ph.D., Chief Pricing Educator, Impact Pricing LLC
In the latest episode of Subscriptions: Scaled, we speak with Mark Stiving, the Chief Pricing Educator at Impact Pricing... Read more
21 Feb 2022
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38mins
172 Subscription Pricing Strategies with Mark Stiving
172 Subscription Pricing Strategies with Mark Stiving
Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and many still work by the hour. ... Read more
12 Jan 2022
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34mins
Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies
Impact Pricing’s Mark Stiving on Product Pricing and Discount Strategies
Mark Stiving, chief pricing educator at Impact Pricing, joins Channelnomics’ Changing Channels host Larry Walsh to talk ... Read more
28 Sep 2021
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28mins
153 A Formula for Quantifying Value with Mark Stiving, PhD
153 A Formula for Quantifying Value with Mark Stiving, PhD
Accountants have a hard time getting their head around assigning a price to squishy stuff like peace of mind, quick resp... Read more
1 Sep 2021
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34mins
Ep 37 | Can Traditional B2B Companies Embrace the Subscription Model w/ Mark Stiving
Ep 37 | Can Traditional B2B Companies Embrace the Subscription Model w/ Mark Stiving
We welcome to the show Mark Stiving, host of the fantastic Impact Pricing podcast, to pick his brain about the B2B subsc... Read more
19 Aug 2021
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28mins
050: How to price new B2B products with Mark Stiving
050: How to price new B2B products with Mark Stiving
Pricing your products is key to successful products. But what is the best pathway to finding you optimum prices? Mark ... Read more
10 Aug 2021
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33mins
